◆Time of the event
XXXX, XX/XX/XXXX
◆Place of the event
Main entrance of the chain hotels in different places
◆Format of the event
1, Interior decoration
2, Outside setup
3, Background music
4, Ribbon Cutting Ceremony
5. Cannon Firing
6. Drums and Gongs Dance
7. Lion Dance
8. Membership Card Sales
9. Gift Giving
10. Distribution of Flyers
11. Consumer Questionnaires
◆Basic Operational Specification
The specific timetable is as follows:
08:30-10:00 Site setup, ceremonial reception
10:00-10:30 Ribbon cutting ceremony, president's speech, guests' speeches
10:30 --Drums, gongs and dances, lion dance, membership card sales, gift presentation, distribution of flyers and collection of consumer questionnaires
◆Activities Expected Objectives
1. On the occasion of the project's opening jubilee, through the internal and external decorations, ribbon-cutting ceremony, cannons, lion dance, gift presentation and membership card sales, the project will be able to spread the word about the project and its activities.
Broadcasting the news of the opening of the project and expanding its social awareness;
2. Deepening the close communication with consumers and enhancing the affinity of the project's brand to the outside world;
3. Taking the opening activities as a carrier, letting every consumer see the superior environment of the company more clearly, understand the high level of the company's business taste, and have a feeling of being there;
4.4, with the opening ceremony activities to allow consumers to understand the project's unique business ideas, concepts and culture, to establish its unique brand image, for the project later in the domestic hotel chain industry to win favorable competition to build a good cornerstone.
Part II: Preparation
◆Scale of the event:
The number of participants is about 200-300 (the number of participants will be abridged depending on the situation on the spot), the site layout will be set up to produce a warm and grand atmosphere for the ceremony as a benchmark, and the event will be aimed at producing good news effect and social benefits.
◆Personnel invitation
1, performers invited, dressed in bright ethnic costumes of the drums and lions dance team, performing a variety of drums, double lion suction beads, double lion blessing, for the opening of the sound color, rendering a festive atmosphere, to attract more passers-by to stop to watch;
2, six Miss Manners (internal staff), dressed in a uniform red cheongsam, wearing ribbons, responsible for helping guests to sign in and guide the guests into the venue. Sign in and guide guests into the venue and other work;
3, a number of security personnel (internal staff), responsible for safety and security and instructions for vehicles traveling, parking work;
4, a number of cleaning staff (internal staff), responsible for the site of the cleanliness and hygiene work;
5, the host invited to hire professional, good at mobilizing the atmosphere of the scene of the program type of hosts, can Take the initiative to participate in activities with the audience, and repeatedly publicize the company's image, by the person in charge of contact;
6, the guest invitation, is an extremely important part of the work of the ceremony, in order to make the ceremony give full play to its sensational activities and public opinion of the positive role of the work of the guests invited to the work of the guests must be carefully selected objects, and make every effort to invite the attendance of well-known people to create the effect of the news, the important guests should be sent to the person personally Door-to-door invitation;
Guests invited: A, government leaders, the person in charge of the competent departments, B, enterprises, companies, real estate and other general managers, directors, C, celebrities, journalists
7, transportation, accommodation and food arrangements: the hotel is responsible for arranging for the guests to pick up and drop off the vehicles and banquets place, and is responsible for the Lion Dance team and other pick-up and drop-off work;
8, the activities of the material preparations: vehicles, Bottled mineral water, champagne, power equipment, sound facilities, gift objects, ribbon cutting appliances, flowers, stage, hot air balloons, inflatable arches, welcome carpet, lanterns, flags, promotional items, flower baskets, banners, hanging banners, sign-in desk, signage, guest seating and so on.
The third part: the site work arrangement
◆Pre-preparation stage work arrangement
1, XXXX XX, XX month XX, will be sent to the headquarters of the draft opening plan to review, on the program to make practical changes;
2, XX month XX, XX month XX, on the scale of the event, the location of the event, equipment and facilities and other elements to be determined to begin to arrange the work;
2, XX month XX, on the size, location, equipment and facilities and other elements to determine, in order to start arranging Work;
3. The headquarters of the company should set up a working group as soon as possible for this activity, and the working group should hold the first working meeting for the celebration on the same day, which should focus on making clear arrangements for the recent work, making decisions on the scale, size and project settings of the activity, and making more detailed operation programs.
◆Production and implementation stage work arrangement:
1. XXXX, XX/XX/XXXX, start to determine the candidates to participate in the celebration guests, and complete the confirmation of the return receipt within 5 days, in order to customize the flowers and blues, the share of the gifts, the amount of alcohol, the number of hanging banners, the time of the guests to address the sort of time;
2. XXXX, XX/XX/XXXX, the commissioned On XX/XX/XXXX, the advertising company should complete the pre-production work of the items needed for the event and confirm the completion of the construction in the morning of XX/XX/XXXX;
◆Work arrangement for the site layout stage:
1. On XX/XX/XXXX, the hotel started to arrange the interior decoration;
2. On XX/XX/XXXX, the advertising company started to set up the site. Sound, power supply equipment, champagne tower set up the arrangement, and the hotel in conjunction with the relevant personnel to check the completion of the items set up, XX:00 pm before the completion of the inflatable dragon arches, high-altitude balloon set up, and on time to complete the production of flowers and blue, flowers, corsages, badges, and the inflatable work of the balloon;
4, the hotel ministries concerned with the entire environment to carry out a comprehensive inspection and acceptance of all environmental arrangements, so far all the preparations for work finished.
◆Detailed description of the site layout:
1, indoor decoration: hanging ribbons on the ceiling of the lobby, not far from the front door set up a welcoming tree, the lobby set up a number of conspicuous display signs, guide signs, and conspicuously placed in the guest resting chairs, drinks and food self-service station, staff shuttle which for the guest service, guidance;
2, high-altitude balloons: in order to create a joyful, celebratory, lively atmosphere of the scene, Joyful, lively atmosphere, placed in front of the hotel in front of the high-altitude balloon, the number to be determined, the balloon using red lanterns sphere, seemingly joyful and generous;
3, banners: the content of the main opening of the celebration of the words, the specific content by the headquarters to decide;
4, inflatable arches: in front of the hotel set up an arch with a diameter of 18 meters, hanging above the "Warm congratulations on the grand opening of XXXXXXXXXX Hotel" and other such words, to be able to succinctly convey the opening of the news;
5, welcome channel: in front of the hotel laid a 3-meter-wide red carpet (according to the actual length), on both sides of the carpet to place brightly colored flower baskets, not only can create the atmosphere of the scene, but also to form a separation zone. Create an atmosphere, but also to form the effect of the isolation zone;
6, ribbon-cutting stage: in front of the hotel to build a 4m × 8m stage, in front of the middle of the microphone placed in front of the carpet and placed on both sides and the front of the potted flowers, both for the creation of an atmosphere on the spot, but also to form the effect of the isolation zone;
7, lanterns and banners: near the door in front of the hotel can be hung red lanterns, every 3 for a group strung up, written "XXXX" on the top. The red lanterns can be hung near the front of the hotel in a group of 3, with the words "XXXX" written on them to attract the passing crowd, which will inadvertently convey the good news of the opening of the project to the public and expand the popularity and influence of the project.
◆Scene layout standard:
Bunting
1, Quantity: several (depending on the situation)
2, Specification: 0.75m X l.5m
3, Material: silk
4, Content: Warmly congratulate XXXXXXXXXX Hotel grand opening
5, Arrangement: the road and sidewalk inserted on both sides
5, Arrangement: the road and the sidewalk. Both sides of the insertion
Remarks: beautifully printed flags fluttering in the wind, joyfully greet each guest, can fully reflect the enthusiasm of the organizers and the joy of the scene, the number of flags can reflect the momentum of the entire celebration scene, but also effective publicity.
Giant Banner
1, Quantity: several;
2, Specification: 8 X 25m
3, Material: Oxford cloth
4, Content: According to the opening information
5, Layout: The walls on both sides of the hotel entrance. (With the adjacent property consultation)
Release small balloons
1, Quantity: a number of
2, Material: PVC
3, Arrangement: the main venue over
Remarks: release the ribbon cutting, so that the entire venue appears to be a grand and peaceful, and more to increase the atmosphere of the opening ceremony site.
High-altitude balloon
l, number: a number of
2, specifications: balloon diameter of 3 meters.
3, Material: PVC
4, Content: According to the opening message
5, Layout: the scene and over the main venue.
Inflatable Arch
1, Quantity: several
2, Specification: Span 15 meters / seat
3, Material: PVC
4, Content: According to the opening information
5, Arrangement: At the entrance of the main venue and the entrance to the driveway
Floor balloons
1, Quantity: several
2, Specification: Span 15 meters / seat
5, Contents: According to the opening information
5, Arrangement: At the site and over the main venue.
2, specifications: 3 meters in diameter
3, layout: the company's front door on both sides of the driveway;
Remarks: fashion, bright colors, more attractive to people's attention.
Check-in desk, umbrellas
1, Quantity: 1 group of check-in desk, two umbrellas
2, Specification: 3m X0.65m X0.75m
3, Arrangement: the main venue on the right side of the table covered with red velvet, written "check-in", in order to sign in for VIPs.
Flower blue
1, number: a number of (depending on sponsors, cooperation units, guests)
2, specifications: three Western-style
3, layout: the podium on the left and right sides of the two sides, both sides of the hotel door, both sides of the driveway;
Remarks: with sincere congratulations on the flower blue colorful, bright and eye-catching, so that the celebration is more exciting.
Flower Plaque
1, Quantity: a number of pieces
2, Specification: 11n X 1.8m
3, Material: Foam, gold lettering
4, Contents: According to the opening of the information
5, Arrangement: left and right side of the main venue
Remarks: enthusiastic, concise rhetoric makes it clear at a glance that this The significance of the celebration.
Backdrop
1, Quantity: one
2, Specification: 12m X 3m
3, Material: Wooden boards, steel frame structure, spray painting
4, Content: According to the opening information
Speaker's podium
1, Quantity: 1: l seat:
2, Specification: Depending on the specifications provided by the hotel
3, Material: crystal table p>3, materials: crystal table
Red carpet
1, quantity: a number of square meters (depending on the site area)
2, layout: the main venue open space
Remarks: highlighting the main venue, adding a festive atmosphere.
Others
1, a number of ribbon cutting ball
2, 1 signing book, 1 set of pens
3, a number of ribbons
4, a number of chairs
5, a number of boutonnieres
6, a number of pots of greens
7, a number of pots of potted flowers
◆Atmosphere Creation
Miss Manners1, Quantity: 6
2, Position: Both sides of the podium, signing
Remarks: Miss Manners youthful appearance, wearing ribbons, a smile to greet the guests and assist in the ribbon-cutting, is the celebration of the field of a beautiful landscape.
Marching band
1, number: a number of
2, specifications: professional
3, location: the left side of the podium
Remarks: the marching band in the process of welcoming the guests and the ceremony, playing a variety of welcoming songs and enthusiastic celebration of the music, so that the ceremony seems lively and extraordinary, melodious and melodious sound of marching, the sound of the aftermath of the beam, making each guest intoxicated, unforgettable, can effectively improve the hotel opening ceremony publicity.
Lion
1, Quantity: 4 pairs
2, Specifications: Southern Lion
3, Location: the center of the main venue
Remarks: The lion's wonderful performance of the green, spitting, congratulating the Tang will be open for good luck for the ceremony activities to add incomparable excitement, adding a festive atmosphere.
Audio
1, Quantity: l set
2, Description: professional
3, Location: the main venue
◆Part planning:
1, etiquette and reception area: can be arranged in the ribbon-cutting site on the side of the table by two signing tables and six ceremonial ladies, signing tables on the red velvet tablecloth, and put the signing thin, ink ink and inkstone. Gifts placed at the desk card, corsages, gifts placed on one side of the desk, by two Miss Manners is responsible for welcoming guests at the hotel entrance
Guests, a guide to the guests to the signing office, two Miss Manners is responsible for assisting the guests at the signing office to sign, for the guests to wear the corsage, gifts, a Miss Manners to guide the guests to the rest rest place to rest and at any time to deal with emergencies;
2, the guest rest area The guests' rest area can be arranged in the service area inside the hotel lobby, with appropriate drinks and beverages on the table for the guests to enjoy, and soft background music played by the staff to give people a sense of relaxation.
◆Activity implementation stage work arrangement:
1, XXXX, XX/XX/XXXX, XX/XXXX, the morning XX/XX/XXXX, the staff of the etiquette company and the hotel staff arrived at the scene to prepare for the work, the security personnel began to the scene of the safety and security;
2, XX/XX/XXXX, the Miss Manners, the lion team, the marching band, other staff members ready;
3, the host, the photographer, the military band, and other staff;
3 The host, photographer, sound engineer, news media and guests are ready at XX a.m.
4. The marching band plays the welcome song at XX a.m., and Miss Manners welcomes the guests, puts on the corsages for the guests and assists in the signing in;
5. The celebration officially starts at XX a.m.
7. The ceremony starts at XX a.m.
8.
◆Ceremony Procedures
1. The ceremony officially started at XX:XX on XX/XX/XXXX at XX:XX a.m.
2. XX:XX Playing the welcoming ceremony, the marching band played the welcoming song, the Miss Manners greeted the guests, helped the guests sign in, and wore corsages and badges for the guests;
3. XX:XX Guests took their seats in the meeting place;
4, XX:XX sound playing the celebration march, a very large piece of red silk from the air slowly descending, the music was changed to dance music, the red silk was unveiled, dancers appeared to perform the dance "Good Day" to mobilize the atmosphere and attract the attention of the public at the scene;
5, XX:XX Dance ended, colorful ribbons confetti sprinkled from the air, the host went on stage to announce the official start of the hotel's opening ceremony. The host introduces the VIPs and reads the congratulatory unit congratulatory telegrams and letters (drums and music);
6, XX:XX The host invites the president of the company to make a speech (applause);
7, XX:XX The host invites the general manager of the hotel to make a speech (applause);
8, XX:XX The host invites the guests to make a speech (applause);
9, XX:XX The host invited the president, general manager and guest representatives for the sleeping lion eye-dotting, waking lion dance, guests are invited to enjoy the lion dance performance;
10, XX:XX The host announced the ribbon-cutting personnel list, Miss Manners were guided to the officiating guests to the podium;
11, XX:XX The host announced the beginning of the hotel ribbon-cutting ceremony, the officiating guests and the president of the company, the general manager of the hotel for the ceremony ribbon-cutting XX:XX The host announced the grand opening ceremony of XXXXXXXXXX Hotel ended successfully.
◆Logistical support work arrangement
This activity in the specific operation process will have a lot of logistical support work needs to be paid enough attention to, good or bad logistical support work will have a direct impact on the success or failure of this activity:
1, site health cleanup: equipped with 10 cleaners, at any time on the site of the activities to ensure that the activities of the site clean;
2, activity funding arrangements: equipped with 10 cleaning workers, at any time to ensure that the activity site;
< p>2, the activities of the financial arrangements: the funds required for the activities should be designated special management, to ensure the smooth implementation of the activities;3, the activities of the work of the report: the regular celebration of the work of the meeting, informed of the progress of the preparatory work;
4, the day of the activities of the safety, security and emergency response: equipped with 10 security guards on the site of the activities of the comprehensive monitoring;
5, traffic order: 4 of the security guards are responsible for the entrance to the event site traffic order, the roadside shall not be parked any motor vehicles, guest vehicles placed by the person responsible for the designated parking;
6, fire: configure fire extinguishers, 2 security guards to ensure that access to the scope of the ceremony venue of the personnel are prohibited from carrying any flammable and explosive substances into the site;
7, medical: the event site Set up a medical prevention point, equipped with 1 medical personnel;
8, electrician, sound: the main venue is equipped with a professional electrician, prepare a generator, testing and maintenance of electricity, equipped with 2 professional sound engineer, to ensure that the ceremony is normal speech broadcasting;
9, rain measures: prepare l specifications for the 20X15 meters of the air canopy room, in case of emergency.
◆Drawing up the list of the leading group for opening work
Chief director:
General guide:
Site supervision:
Site leading group:
Logistics group:
Security and defense group:
Preliminary preparatory group:
◆Market questionnaire form
Date ：___________ Week：__________ Visiting time：___________ Weather：___________
Hello! We are conducting a questionnaire survey, and hope that the results of this survey can provide you with better service, can I borrow a few minutes to ask you a few questions? Multiple choice, check the appropriate box
1, do you know "XXXXXX Hotel"?
□Yes (What kind of way: □ Newspaper □ Internet □ Advertisement □ Other people's introduction □ Mobile phone text message □ Other _________________)
□Don't know
2. Under what circumstance will you choose to stay in the hotel?
□□When you are on business trip □When you are traveling □When you are partying □Other _________________
3、What kind of way do you usually choose to arrive at the hotel?
□Walk □Drive □Take a bus □Take a cab □Other_________________
4. Do you care about the environment around the hotel?
□Care □Don't care □Other _________________
5, how many stars do you often choose to stay in the hotel?
□ Economy □ Two stars □ Three stars □ Four stars □ Five stars
6, what do you care most about the hotel you stay? (Multiple choice)
□ Service □ Large indoor area □ Comfortable bed □ Internet access □ New decoration □ Spacious bathroom □ Tone layout □ Well-equipped
□ Other _________________
7, What do you think the hotel needs to improve: ___________________________________________________
8、Which of the following number ranges is your age?
□15-19 years old □20-24 years old □25-29 years old □30-34 years old
□35-44 years old □45-54 years old □55-64 years old □65 years old or older
9, Which of the following number ranges is your monthly income?
□Under 2500 yuan, □2500～1500, □1500～5000, □5000～6000, □6000～8000, □8000 or above
10、Your marital status
□Married □Unmarried □Other _________________
11、Your occupation
□Civil servant □Enterprise manager □Private owner □Enterprise organization □General person □Other _________________
Thank you for accepting our questionnaire today!