Knowledge + delivery is mainly divided into two parts:One is knowledge + open, the second is content creation.
1, knowledge + how to open
Currently there is only one way to open the notice +, that is, through the official authorized agents to open an account, this is the only opening channel, although the official authorized agents may be many. So keep in mind that only officially authorized agents of Notify+ can be approved.
Other processes and headlines, Baidu and other platforms are similar to the opening process. All need to be submitted before opening an account to meet the relevant conditions and the corresponding qualification materials. General enterprises only provide business license, if it is a special industry, may need to provide the appropriate industry qualifications.
2, content how to create
Currently know + to create content there are two ways, that is, their own creation or entrusted to others to create, do not need to worry about the enterprise does not have the time and energy or self-creation.
①Know+Self-selected:
Enterprises and brands release tasks, and creators with content creation ability and participation qualifications produce relevant content. The content is disseminated, and companies and brands have to pay for the click-through effect of the conversion components generated by the content.
How to advertise on Zhihu to attract traffic?
② Know+ Mutual Selection:
Including new product content in the community's existing high-quality Q&A or content, using the Know+ placement service to promote in-depth communication between creators and customers, and personalized business needs modification of existing high-quality content, which not only enhances further exposure to high-quality content but also achieves the effect of the implanted plug-in conversion.
The two models are also a virtuous cycle. Creators can monetize themselves with high-quality content, thus generating more high-quality content. And companies can have more room for content selection.
The cost of traffic acquisition is getting higher and higher nowadays, but the Know+ approach can help companies realize the dividends of continuous growth. Because of the long timeliness of high-quality professional content, like Baidu SEO, has a sustained momentum of traffic growth, can play a very important role in enhancing the brand awareness of enterprises, to achieve accurate traffic acquisition and conversion.