1, the analysis of the exhibition: the analysis of exhibitors in previous exhibitions, i.e., the competition in the same industry; analysis of the source of target customers, i.e., the opportunity to develop the market at the exhibition site
2, according to the conclusion of the above analysis combined with the direction of product development of the enterprise to make a reasonable choice of the display of the category 3, according to the prediction of the target customers for the allocation of the composition of the pavilion, such as how many product engineers, how many market developers, how many ceremonial ladies and so on. engineers, how many market developers, how many Miss Manners, etc.
4, booth packaging and exhibition site promotion strategy, which you need to liaise with advertising agencies or exhibition organizers to determine
Determine whether to hold promotions, product launches, etc. according to the exhibition schedule 5, the budget and sales expectations
6, customer service, i.e., the potential customer's follow-up market Development work
Exhibition program a, preface: two, the exhibition time: 2006 day day (should be arranged three days in advance of the exhibition work) three, location: four, personnel: five, the background analysis of the exhibition: 1, the General Assembly analysis: professionalism; branding; authoritative; international; 2, the composition of the exhibitors: 3, the analysis of the participants: A, the competitors: AA, AA, etc. (competitors exhibitors exhibitors, the theme of the theme. Exhibition scale, content, and purpose
For competitors, exhibition planning adjustments
)B, the media; C, channels around the world; D, other units and personnel; five, the purpose of the exhibition: 1
Channel expansion; A, analysis of the existing channels: based on the requirements of AA's channels to re-establish the company's current AAAA agents also means that does not Included
Borrowing the opportunity of channel businessmen from all over the country gathered here, to develop AA channel sales, the establishment of nationwide channels and product promotion
Channel characteristics: 1) AA Conference brings together channel businessmen from all over the country, with a wide range of geographic characteristics, can be very good to expand the national agency; 2) attendees basically belong to the AA industry, with a high degree of industry, the investment object is very clear; 3) the advantages of the product: the theme of the exhibition is "Innovative marketing methods? Expand Market Channels? Construct agent system", in which the marketing methods, AA has the integration of other AA advantages, and "good value for money", which helps the expansion of channels; 2
Company brand publicity; can be conveyed through the AA General Assembly of the new image of the brand
3
3
The end customer is the most important part of the AA industry, which is the most important part of the AA industry.
Terminal customer development; the development of terminal customers is a small gain of an exhibitor, the scene for the demonstration
4
New products (AA) to the market momentum and promotion; the conference, many companies spared no effort to launch new products to attract investors or channels, and then open up the market for the product, through the conference, you can be very good product branding for Market promotion, for the future expansion of the channel warm-up
5, the market information dynamics, national policies, market demand depth grasp
AA industry event, where information convergence, not only can collect a lot of competitors' information, but also understand the market's latest developments, and through exchanges with the different regional channel business, to understand the different market demand throughout the country
Sixth, the exhibition arrangements: the exhibition of new products to attract investors or channel business, and then open up the product market, through this conference, the product brand can be very good to market, for the future expansion of the channel
Six, the exhibition arrangements: pre-show: A, booth preparation: 1, the determination of the theme of the exhibition; (to be determined) 2, the determination of the booth; 3, booth layout; (a) including: material preparation; booth overall design (not only to be magnificent atmosphere, but also to reflect the novelty and creativity); B, agent invitations and strategies: 1, by the channel staff in advance through the sending of invitations to the intended agents to participate in the exhibition, 2. Prepare some gifts that can be divided into two, send one of them with the invitation letter to the agents before the show, so that they must go to the booth in order to make up a complete gift3, the production of lanyards printed with the company's logo and name on the site free of charge to send to visitors, as these lanyards are usually beautifully crafted, so most of the visitors to get the lanyards are very happy to be replaced in their own passes, visitors wear these eye-catching lanyards, the visitors are very happy to be replaced in their own pass. B, on the spot signed by the agent can be conditioned to obtain MP3, video cameras, digital cameras and other gifts; media coverage: 2, the company's website for synchronized reports; 3, Shenzhen, Beijing and other media reports; 4, the website of the major forums / BBS / blog publicity; 5, other activities planned