I. Residential Consumption
Market Questionnaire Survey
The questionnaire survey aims to understand the consumer demand for the residential market of the project, product preference characteristics, market obstacles and the crux of the problem, to explore the market adaptability of the product. ***There were 51 questionnaires distributed, and 50 valid questionnaires were returned. The survey population is the people who have the ability to purchase a home and the possibility of purchasing a home in Fuyang.
Basic information of respondents1, age composition
Analysis
The data shows that the age group of 26-40 years old has the highest proportion. By determining the age composition of consumers, the psychological preferences and living habits of customers in this age group should be considered in the promotion of this program.
Occupational composition
Analysis of the survey is intended to determine the occupational structure of consumers, the data show that business households, enterprises with stable income, and institutions total 73%, is the main object of the purchase of housing.
3, educational level
Analysis from the level of education, the overall level of education of the interviewees is good, there are about 55% of the interviewees are more than secondary school education, of which 26% of the bachelor's degree, this part of the people in general have a certain quality of education, close to the case of the target consumer group.
4, the level of annual household income
Analysis of the content of the item is only in consideration of the general level of income of the people of Fuyang, some of the interviewees may not be true to fill in, so the information is for reference only. However, it generally reflects that the income level of the people of Fuyang is still acceptable, but people are still a little concerned about the high price of housing.
(2) Questionnaire content:
The total number of questionnaires***50, the recovery rate of 100%. The number of questionnaires with the intention of purchasing a house is 45, accounting for 90%, and the number of questionnaires without the intention of purchasing a house is 5, accounting for only 10%. The following is an overall analysis of these questionnaires (***45).
Ⅰ, the purchase of regional choice
Analysis
As the above chart shows that the Fuyang people to the city center of the highest degree of favor of the house, but the city center of the housing stock is unable to meet the needs of the entire customer base, and the suburbs of Fuyang, the development of real estate is now more mature stage, so the Fuyang suburbs of the area has become a large part of the people to buy a house in the first choice of the place. Hangzhou city center for most of the people in Fuyang, the starting price is still unacceptable, but its superior location, but still attracted some of the Fuyang home buyers.
II, whether willing to buy the Fuchun River river view houses
Analysis
From the above chart we can see that people are willing to buy the river view houses are still a large part of the people, and are willing to buy that part of the people who are generally selected along the West River Avenue. In the survey we also learned that a large part of the people still and like the river view house, but for the higher price of the river view house, or let these ordinary home buyers deterred.
2, residential type selection
Ⅰ, residential type
Analysis through the above data we can see that now in the Fuyang real estate market, high-rise and high-rise has been fully recognized and accepted, multi-storey is still more popular, but with the change in people's attitudes and the development of the economy, the high-grade houses are also more and more for the people's needs, from the data, we see that many people gradually accept the villa. We see a lot of people gradually accept villas and row houses, which is also enough to see the speed of economic development in Fuyang. From the above, we can see that single apartments are also gradually accepted by the people, so the development of single apartments in the right amount will have a certain market potential.
II, the choice of small high-rise, high-level considerations:
Analysis
From the table we can see that most people choose a small high-rise, high-level are more important to the availability of elevators and the convenience of life, the convenience of life is the first choice for them to live in the high-level conditions, followed by the vision and ventilation, the choice of high-level most of the people are very important to the piece of this piece of this happens to be a piece of the difference with the multi-storey area. This is exactly the same as the multi-storey difference. In the statistics of other projects, many people also choose some better supporting residential facilities, such as stadiums, swimming pools, gardens and so on. It can be seen that the surrounding facilities are also the choice of high-rise, small high-rise people a lot of considerations.
3, the purpose of home ownership
Analysis
From the purpose of home ownership, reflecting the current Fuyang 27% of people buy homes are to improve the idea of residential conditions, but depending on the future of individual family life. While 39% of people are to meet the residential needs, it is evident that most of the home buyers in Fuyang City are still used for their own needs. In this survey, 27% of the respondents have the need to choose to buy a house for their children or the elderly others, and this type of buyers is also a customer group that deserves attention. From the general situation of housing in Fuyang, improve the quality of housing will become the main development trend of the real estate market in Fuyang.
4, the choice of purchase type
Analysis
In the choice of residential type, three-bedroom, two-bathroom demand for the largest, followed by three-bedroom, two-bathroom and two-bedroom, two-bathroom, one-bedroom and four-bedroom accounted for nearly 4% of the proportion. Therefore, while developing three-bedroom apartments, a small amount of one-bedroom and four-bedroom apartments also have a certain market capacity. In addition for five rooms above the type of household in Fuyang City consumer group is still relatively small.
5, purchase area selection
Analysis
From the above purchase area, 101-140 square meters of area is widely accepted by the public type area, but now see 81-100 square meters of small house and 141-180 square meters of area also has a certain market capacity, and 181 square meters above the area of the public's ability to afford lower, so it accounts for the smallest proportion. The proportion of the area above 181 square meters is also the smallest. Now Fuyang real estate market there are a large number of 181 square meters above the household type backlog. Therefore, the development of large-area housing types should be cautious.
6, affordable residential unit price and total price analysis
Analysis
Through the psychological price of residential prices and total price affordability survey, from the above two charts show that the acceptance of 4,000 yuan / m2 -5,000 yuan / m2 unit price accounted for 40% of the total price to bear the range of 700,000 or less accounted for 71% of the demand for low-priced homes below 300,000 nearly 1 / 4 proportion, while 70-100,000 yuan / m2 unit price accounted for 71% of the demand for residential units. The proportion of 4, and 700,000-1,000,000 price tolerance groups also accounted for a certain number, visible for the pursuit of high-quality housing in Fuyang or a certain number. But in the 1 million or more, there are very few people to accept, from the above chart the proportion of less than 2%. This coincides with the current commercial housing residential market prices, basically reflecting the current consumer price tolerance level. According to the law, for good products, often cause the impulse to buy, the price here every 5-10% rise, then raise a sensitive point.
7, the public preferred residential structure
Analysis
From the above table, we can see that the staggered structure and the level of the house, the public is more preferred, both accounted for more than one-third of the proportion. And the leaping style also accounted for nearly 1/4 of the proportion, it can be seen for the choice of residential structure, the people of Fuyang has come out of a single flat style, most of the respondents also basically agree with the novel style of housing. However, for duplex houses, higher prices, living costs in Fuyang is still very few people can afford, which creates a conflict between demand and affordability, the price is still the main reason for restricting its level of demand.
8, the choice of architectural style
Analysis
For the form of the existing residential buildings in Fuyang, more than 50% of the respondents preferred the modern and simple style, followed by the Chinese, the continental style and avant-garde style, although some people accept, but the acceptance of the relatively low.
9, factors considered in the purchase of housing and neighborhood support
Other categories of several respondents wrote Internet cafes, chess and card rooms.
Analysis
In the understanding of consumers on the factors of home purchase and neighborhood supporting requirements. Under the premise of pointing to a clear, the most influential factors in the purchase of housing are: environment (landscape), transportation, price, quality, location. These factors are more than 50% of people choose. And the community of various environmental amenities respondents have a certain interest, compared to supermarkets, medical facilities and children's playground facilities are people most concerned about.
10, the requirements of residential intelligence
Analysis: most of the respondents for this topic are not very understanding of intelligent equipment, so in the selection of the topic is also only on some of the basic intelligent choice, so in the development of the property focus on intelligent publicity and functionality of the introduction is also necessary. Let consumers understand this intelligent system can make a better choice.
11, payment method
Analysis
From the above chart we can see that 66% of the people choose mortgage payment, it seems that mortgage to become Fuyang is the main payment method. But from the shape of the proportion, the one-time payment of people and installment payments, also accounted for one-sixth of the amount, it seems to buy a house in Fuyang people have some savings, from the current market, because of the one-time payment can get more concessions, so the one-time can still be accepted by some people.
12, the purchase of real estate information channels
Analysis
From the above table, we can see that most people are directly in the sales site to get the information, followed by friends, as well as newspaper advertisements and developers of the book and promotional materials. This reflects that, on the one hand, home buyers are more ideal, and the physical object is the main reason for deciding their order. On the other hand, in a city like Fuyang, the role of word-of-mouth publicity is the most important in publicity and promotion, but we can also see from the above data that newspaper advertisements also have a certain role to play.
13, people are familiar with the district and real estate listed
Most respondents due to the name of the district know less, more people just know the property they live in or near the property, and for the familiar real estate company many people can not speak its name. The survey mentioned roughly these: Jinyu Real Estate, Rongda Five Rings, Fu Chunwan, everyone real estate, Clove, Chopin, Jindu Famous Garden, Chunjiang Garden, Tianhe, Pentium Real Estate, Ruyi, Jinyu Real Estate, Zhongkang Garden, Jinxiu Mingyuan