Technology creates the future and laser benefits mankind
Lasers have been introduced into people's lives for only a few decades. In order to unveil the mystery of laser and realize the dream of benefiting mankind, there are a group of cross-father chasing the sun like "light pursuers", who take the Latin Lumenis "light of life" as their name, and "innovative science and technology, beautify life" as their purpose. Taking the Latin word Lumenis "light of life" as their tenet, they founded the world's oldest and largest medical laser company - Lumenis Medical Laser Corporation, based in Silicon Valley, California, USA.
Lumenis Medical Laser Company started the "Road to Light" in the Chinese market in 1992, and gradually developed and expanded. Lumenis has developed from 1 branch to 8 branches at the beginning of its entry into China, forming a huge market network system, with products in the fields of aesthetics, ophthalmology, dentistry, surgery, urology and other medical fields, and its technology and products have been widely used and recognized by users and patients in China, with sales of thousands of units. The market share accounts for 50%-80% of similar products in China.
As the world's only laser company certified by the International Organization for Standardization, Lumenis has a strong independent research and development system, and has close cooperation with Stanford University and Harvard University and other prestigious institutions, with product sales covering 75 countries and regions, the world has installed more than 70,000 units of various types of equipment. The company has more than 200 patented technologies and another 118 technologies are in the process of application. This gives Lumenis an undisputed competitive advantage in the medical laser industry, where it has become an industry leader. For this reason, the company has positioned its products at the highest level, including high-tech technical support, high-quality after-sales service and high-level training.
How did we achieve this remarkable performance is best explained by Mr. Zhai Qi-ying, the Chinese leader of Lumenis Medical Laser, Global Executive Vice President of Lumenis Medical Laser, and creator of the Chinese marketing structure: "As the only company that can offer a large number of high-tech medical lasers, it is our responsibility to introduce advanced technologies and to provide the most advanced medical lasers. As the only company that can provide a large number of high-tech medical laser equipment, our responsibility is to introduce high-end technology and promote high-tech products. The purpose is to synchronize China's medical laser with similar technologies and products in the world in order to change and beautify people's lives". "We will never provide backward technology, second-rate products, or even second-rate services to China. We focus on the company's own development in terms of numbers, but even more in terms of market cultivation in terms of public awareness."
Meanwhile, the high-quality and specialized personnel composition is the source of the company to maintain constant innovation. The company puts the research and development of new products in the first place, and invests 5% of its sales in R&D every year to develop laser products that will be needed in the market in the next one or two years, two or three years, or even ten years from now. In order to shorten the process of transforming technology into products and accelerate the pace of innovation, the company has established close cooperative relationships with large medical institutions, famous clinicians and higher education institutions. At the same time, we have set up experimental bases in all the places where we can reach. This active interaction between theory and practice is the cornerstone for Lumenis medical laser products to always stand on the forefront.
Additionally, the provision of high-quality multifaceted services is the key to Lumenis' success. It consists of three levels of content: First, technically, in providing high-end sophisticated products, but also provide high-quality product installation, accurate troubleshooting, good supply of spare parts and a high level of technical training for physicians and other services. These constitute a strong guarantee for the correct operation of medical laser products. Secondly, it is the service for both doctors and patients to help doctors understand the working principle of medical laser products, why it can treat diseases, what diseases it can treat, what should be paid attention to in the process of operation, and the doctor's own protection, etc. For the patients, some activities are often held to let people understand the basic knowledge about laser and eliminate people's fear. Third, in addition to actively participating in the annual academic conferences at home and abroad, the company also regularly holds academic exchanges and seminars, inviting experts to give lectures, technical exchanges, and even surgical demonstrations.
Competition is an important issue that companies must face today. Due to the characteristics of the industry of laser medicine itself, its magic and incredibility as well as the complexity of the technology itself, it makes us pay more attention to the areas of technological innovation, product quality and pre-sale and after-sale services. "Competition in the market is like an arms race, with a new laser appearing every year and a rapid rollout of applications in the medical field to follow." "The company's vision in the macro aspect is to introduce the world's most advanced and cutting-edge laser technology to China, to ensure our company's leadership position, and through the implementation of the branding strategy, to make people think of Techmedic when they think of medical lasers; and in the micro aspect, firstly, to maintain the momentum of double-digit growth every year, and secondly, to build factories in China and set up R&D centers. "
People, as participants in market competition, are the first element of all resources. This kind of humanistic thinking is reflected in the naming of the company: science, that is, high-tech, meaning that the company's employees will develop high-tech medical laser products by high-tech means; medical, that is, medical treatment, meaning that doctors will use high-end medical laser products to treat the sick and save people with noble medical ethics; people, that is, people-oriented, meaning that the spirit of high responsibility for customers and patients to form their own team, while giving each member of the team a broad space for development. A member of the team to a broad space for development. In view of the characteristics of the medical laser industry, in order to develop medical laser products suitable for each region and better promote and apply them, the company implements the strategy of localization of high-quality talents. This has laid a good talent advantage and solid technical foundation for the company's business development around the world.
Creating the future with science and technology, letting the laser benefit mankind. Combining laser and medical market perfectly, Techmedic Medical Laser Company will serve the society sincerely and create a better life for human beings with continuous innovation of medical laser products.