1. Use a three-color system
Three-color system refers to matching any three colors evenly distributed on the color palette. Many designers like this method because it creates a colorful palette very quickly, it achieves a strong visual contrast, and it's easy to get a balance between the colors. You can get a glimpse of the effect of using this approach through the design of a flyer. In this flyer's color scheme, red is the primary color, yellow is the matching color, and white is the accent color. If you want to try a three-color color scheme, then choose one color as the dominant color, another as the matching color, and another as the accent color. This method of color selection will ensure that your work looks natural and harmonious.
2. Use Bright Colors as Emphasis Colors
Overuse of bright colors can be hard on the eyes, especially in large areas. But you already have a favorite kind of bright color, then refer to this design above for using bright colors in this way - set the headline highlights in bright colors so that the viewer can identify the theme of the article at a glance. This approach will help your audience to quickly understand the main content of your flyer, and you can also apply this approach to some of the key elements of your flyer, such as the time and title. This not only prevents your audience from missing any important information, but also makes your work pleasing and interesting to the eye.
3. Design colorful illustrations
This is a flyer for the 2020 "Bye Bye Flamingo" campaign, which uses green as the dominant color, and a lot of illustrations to draw a picture of a vibrant ecosystem in the overall design. Although the design will take the designer a lot of time to draw illustrations, but the effect is very unique and distinctive, will quickly leave a deep intuitive impression on the audience. Are you designing a flyer for a public service event? Then design an illustration that will give your audience those strong vibes! Make it bright and dynamic with bright colors!
4. Add black and white
Bright and bold palettes aren't just made up of bright colors. Adding white and black to these bright colors will give your work a harmonious, balanced look. Make a killer statement with your color palette, as in this flyer design for discounted promotional fruit. By using black and white to overpower the stark colors to highlight the theme, you too can design a flyer that people will love! When designing your own flyer, all the colors should be in your consideration, including white and black, trying to get the proportions between the colors to harmonize.
5. Experiment with monochrome
I love the simplicity and purity of the flyer design above. He combines a beautiful white border font with a monochromatic base image to create a very striking piece. This approach also works for photos that don't have very good pixels. If I'm working with low-quality photos, I'll usually use a filter or two to make them monochrome, which creates a different look.