Know what advertising is? What is the purpose of advertising? Advertising is to expand the popularity of a company or product, not to see the ads of a product you have to buy, the role of advertising lies in the continuous high-frequency bouncing in front of your eyes, repetitive impact on your visual and auditory, so that you have to remember the product and the company. Think about it yourselves, every day in watching CCTV ads, but you really buy the goods in the ads? Its broadcast frequency and the probability of consumers to buy is not proportional, you see the ads, do not necessarily have to buy, but when you need to buy a commodity, the first flash in your mind must be often in the ads appear that thing. This is the effect of advertising, and the correct definition. In fact, as a business, the annual capital investment in advertising is a fixed and necessary investment budget, in other words, companies advertise on TV, no matter whether the old people do not see, the money is not less than a penny to the TV station.
Watching ads to make money, this way in foreign countries called advertisers to buy (Central 10 reported). The reason why the United States is strong is because of the sound legal system. People there to see the ads to pay, unlike us here, the TV to see a good to you to insert a bunch of ads, online news to see is cool, but also to pop up ads, and the Internet to see the news but also shell out the money, what is said to be the information browsing fee. In the United States, no one takes $400 a month seriously, because people earn more than 4,000 or 5,000 dollars a month. In their place, ads are not something everyone wants to see, and since you want people to see them, you should pay them accordingly.
The 3G era is coming, and the cell phone, as a new type of media, has a new role to play. Compared with traditional advertising, it builds a ubiquitous mobile Internet personal terminal platform for cell phone users to connect at any time. Contact at any time, at any time to disseminate, at any time to feedback, this one-to-one to multi-point interaction, instant orientation of the portable mobile media, so that advertisers have found a new world of advertising dissemination of cell phones have now become an essential information terminal, because of its intimate relationship with each person, so it has become an important terminal of the advertising market, but how to effectively utilize the really worth to speculate on the following briefly from a few aspects of the elaboration
First, with the effect of mandatory viewing, no matter how the content of the SMS must be seen to know.
Secondly, the accuracy of the information conveyed greatly improved, and become a directional sending terminal.
Third, important information is more stored in the cell phone.
Out of the above three points, how to effectively utilize the cell phone terminal in advertising and marketing plays an important role. The main use of cell phone number segment group sending; registered members of the group sending; community short message group sending; regional number segment sending. Because of this marketing method cost is relatively low, so in order to play a good effect generally to comprehensive utilization. With the rapid development of the communications industry and technology, cell phone advertising more and more, especially since last year has become an "international trend", although weak, but there is an unstoppable trend at the same time because of the personal attributes of cell phones, so the choice of time, the content of the preparation of the very important, it is worthwhile to think about the marketers. In the future, cell phone Internet advertising will replace computer Internet advertising, advertising industry will be the future of the most potential and most development of the most profitable industry, mobile streaming media and television media will share the advertising world, the trend of advertising development in the global context. It is expected that 60% of the advertisements in the world will come from cell phone advertisements, so cell phone advertisements will surpass TV advertisements and become another great innovation in the advertising industry. The advertising industry is a prerequisite for the economic development of modern enterprises, and wireless Internet streaming media is the biggest gold mine in the advertising industry after TV and newspaper media
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