1. Different target market positioning: Gemeijia's target market is oral care, and its products are positioned as oral care products. The hospital mainly sells medical supplies and medicines. Their product positioning is different from the target market, so the hospital is not an ideal sales channel for Gemeijia.
2. Difference in price strategy: The price of products sold by hospitals is limited by government pricing, which is relatively high, while Gome's products are more competitive in the market and have lower prices. The hospital sales channels are not conducive to the price strategy of Gome's products.
3. Different marketing strategies: the marketing of hospitals is mainly carried out through doctors' recommendation and promotion of medical equipment, while Gemeijia prefers to carry out marketing through advertising and promotion. This unique marketing strategy also makes Gemeijia unable to sell in the hospital.