Live broadcasting industry development model needs to be upgraded: "de-networking red"
At least in the next five years, the Internet live broadcasting is still undoubtedly the wind mouth. However, in order for the live broadcast industry to develop benignly, its mode must be upgraded, that is, "go net red".
Recently, female anchor "Qiao Bi Luo" live during the loli into a big mom drama triggered netizens attention. I thought the incident will make her crazy powder, did not expect to show face, her live room directly rushed to the top of the list, the popularity of 50,000 to 600,000. July 30, Qiao Biluo in the live broadcast admitted that the "face event" for the pre-programming, post-promotion of the total **** spent 280,000 yuan. However, on the morning of July 31, its microblogging denied the planning. This event triggered social debate, I do not know that this is only the tip of the iceberg of the live broadcast industry.
China's webcasting user scale fell below the 400 million mark in 2018
Live broadcasting first entered the public eye on a wide scale around the end of 2014, followed by an influx of capital, giant layout, live broadcasting user scale and market size have shown blowout development. According to CNNIC data statistics, as of the end of December 2018, China's network live broadcast user scale reached 397 million, and the utilization rate of Internet users was 47.9%. In terms of market scale, according to Analysys data, the scale of China's online live broadcasting market reached 37.65 billion yuan in the whole year of 2018, with a year-on-year growth of 32.76%.
Statistics of China's online live streaming user scale from 2015-2018
Data source: compiled by the Prospective Industry Research Institute
Statistics of China's online live streaming market scale from 2014-2018 and its growth
Data source: compiled by the Prospective Industry Research Institute
Live streaming comprehensive technological change Coming soon
The 5G era has arrived, and technologies such as wearable devices, the Internet of Things, artificial intelligence and virtual reality are about to comprehensively change the current status quo of head live broadcasting. In the network era, what can really completely eliminate a platform is not only the market, but also the revolution of technology. The research and development of live broadcasting technology is by no means a deceptive technology like Her Highness Qiao Bi Luo's blooming beauty, but a truly updated core technology.
--For more data sources and analysis, please refer to the Zenith Industry Research Institute "In-depth Research Report on Business Model Innovation and Investment Opportunities in China's Live Streaming Industry" in the former Zenith Industry Research Institute.