Innovative Entrepreneurship Nursing Home Project Plan
As society moves forward step by step, we gradually recognize the importance of the business plan, which provides the current situation of the enterprise and the direction of future development, as well as a good evaluation system of the benefits of the enterprise and management monitoring indicators. In the end, how to draw up a business plan? The following is my collection of innovative entrepreneurial nursing home project plan, welcome to learn and reference, I hope to help you.
Innovative Entrepreneurship Nursing Home Project Plan 1
I. Executive Summary
(a) Introduction to the company and services
The oldest and youngest children's nursery is a day-care based nursing organization established on a university campus with a complete set of management systems, cooperative teams, and excellent backbone to provide a comfortable and fulfilling old age for the elderly. We provide a comfortable and fulfilling life for the elderly in their twilight years.
Elderly people come to the Day Care Center during the day to chat and play with their old and young friends, and go home to their children at night. Old Kids Daycare provides unexpected quality services to the elderly, making it an excellent choice for the elderly to age in place.
(ii) facing market opportunities
China has entered an aging society, young people's work is getting busier and busier, two children to take care of four old people, manpower and financial resources can not reach. Existing old age care centers charge high fees due to their own shortcomings, and cannot solve the problem of the elderly being psychologically lonely. The old child care center is built in the university campus, the form of novelty, low fees, students and the elderly chat, can solve the problem of loneliness of the elderly.
(C) Target Market Positioning and Forecast
The old child care center for all the elderly, especially the children are busy at work, no one to take care of the "empty nest" of the elderly.
(D) Market Environment and Competitive Advantages
The number of elderly people in China is increasing, and the existing elderly care institutions are far from enough to meet the needs of society. Children who have no time to take care of the elderly are in urgent need of a trustworthy and comfortable retirement institutions to take care of their parents. The combination of the old child care center and the university allows the elderly to feel the vitality of young people in contact with college students. Moreover, it can share many infrastructures with the university, saving money, realizing resource **** sharing and reducing the pressure of its own financing. Therefore, the old child care center has good market prospects and greater market advantages.
(E) economic situation and profitability forecast
1. cost
(1) salary budget
(2) operating cost budget
2. , a year *** counting the elderly in the nursery 320 days, *** counting the cost of 60,480 yuan.
Total cost = salary budget + operating cost budget + operating cost budget = 863480 yuan 2. Income
The average fee per person per month is 450 yuan, and the need for car pick-up and drop-off services plus 5 yuan per day. Suppose there are 50 people who need car pickup and delivery. Annual **** income 1170000 yuan.
3. Profit
Profit = Revenue - Cost = $334,520
(3) via this budget
(6) Team Overview
1 General Manager
1 Deputy Manager and Procurement 1 Professional Nursing 2 Daily Nursing 2
(7) Resources Required and Benefits Provided
In Schools A corner lease support.
The old children's nursery for 6-8 houses, with the school to discuss the library, activities, etc. open to the elderly. Acquisition of some chess and aerial bamboo and other some of the elderly favorite entertainment and sports equipment. At the same time, we need the young people of the government to reduce the burden of old age, to solve the problem of "empty nest" elderly for the community, so that the elderly have a happy, full of life in their twilight years. It can also provide students with more practical opportunities, and students can learn valuable life experience from communicating with the elderly. The combination of the two can make full use of the campus infrastructure and save resources.
Introduction of services
(A) Industrial background and competitive advantages
Nursing homes, as the mainstream of the current social institutions for the elderly, will also become the main competitor of the old children's day-care centers. The main pension mode in Chinese society is family pension, but as the first generation of one-child parents enter old age, two young people bear the burden of four old pension, and the problem of children's inability and inability to cope with the problem is becoming more and more prominent. Elderly people do not want to be separated from their children, so they do not want to go to nursing homes. It is true that there is still a view in society that it is unfilial and ungrateful to send an elderly person to a nursing home if his or her children are alive and well, so the children are unwilling to send the elderly to a nursing home even if they do not have the time to take care of them. The life and psychology of the elderly are neglected, and the happiness index of the elderly gradually decreases. The existing nursing homes in China are in varying conditions and the quality of service is unsatisfactory. Nursing homes for the elderly are different from traditional nursing homes. Nursing home as a new type of elderly care institution itself has many advantages, and the old children's nursing home and the combination of the university, but also people's eyes. Elderly people during the day to the daycare center, the night people home and children together, this way the elderly people are easy to accept, but also can be accepted by the mainstream concept of society.
According to the operation mode of the nursing home can be seen, the elderly institutions, large investment, long recovery period, meager profits, not easy to operate. But the structure of the old child care center is different from the structure of the nursing home, compared with a great advantage. Day care centers are mainly day care centers, which do not need to rent a large space or purchase too many beds. The combination of a child care center and a university allows for the sharing of much of the infrastructure with the university, eliminating the need to lease land for sports fields, reading rooms, infirmaries, cafeterias, and so on. Pick up and drop off the elderly car can also be negotiated with the school to rent a school bus. This can save a lot of initial capital investment, the need for working capital is also relatively reduced. Low-cost charges are naturally lower than the nursing home, can attract more customers, the market competitive advantage.
(B) service description
The old children's nursery not only provides life services for the elderly like nursing homes, but also recruit more college volunteers to accompany the elderly to chat and entertainment, but also allows the elderly to join the university students to study and live.
The university campus is a pleasant and vibrant environment, and the elderly are infected and energized by their interactions with university students. Older people like to reminisce, in with the college students together more or less can see their own past figure, so that the elderly get spiritual comfort, reduce the sense of loneliness. The elderly care center will also discuss with the school authorities to open some student clubs and associations to the elderly, such as chess club, calligraphy and painting club, tai chi association, etc., and allow the elderly to join in some of the usual activities and competitions. Child care centers can also hold fellowships with students to enrich the life of the elderly in their twilight years. Even the elderly can go to their own interest in the profession to listen to the class (but to inform the elderly can not affect the normal teaching), to help the elderly did not go to college to realize the dream of going to college, so that the elderly have been to college to relive the college life.
Third, the company's strategy
(a) development plan
1. First stage
This kind of elderly care institutions in our country is relatively rare, the combination of the elderly care and university is unheard of, and now our school to engage in a pilot. The first year to enroll 200 elderly people, mainly the life of the elderly can take care of themselves. Then spread to all cities and provinces. 2. second stage
After a certain economic foundation, at the same time, this kind of elderly care institutions have been recognized by the community and the government, can be in the government's assistance to expand the area in the campus. Add some professional medical staff and start recruiting elderly people who cannot take care of themselves completely in their lives. Students will remain the mainstay of communication with the elderly.
3. Third Stage
With enough money, buy land near the school and set up a full-care center for the elderly to take in the elderly who can't take care of themselves. Organize student volunteers to chat and serve the elderly on a regular basis.
(2) The main partner
The close partner of the old child care center is the university. Involving college students in caring for the elderly can improve their sense of social responsibility. College students have more time after school and need more opportunities for social practice. The old children's nursing home makes full use of the school's infrastructure and saves the society!
Innovative entrepreneurship nursing home project plan 2First, the social background
According to the National Bureau of Statistics published data: as of the end of November XX, China's elderly population on 65 years old reached 88.11 million, accounting for 6.96% of the total population; the number of people over 60 years old amounted to 130 million, accounting for 10.2% of the population. And the United Nations traditional standards, a country or region of the elderly over 60 years of age up to 10% of the total (the new standard for the elderly over 65 years of age accounted for 7% of the population) that is regarded as the country or region into the aging society. According to the above data, our country has officially entered the aging society since XX. China's aging population is developing rapidly and vigorously, and around the year XX, the elderly population in China has reached an alarming number of 150 million, which is 50% of the total number of elderly people in Asia. It is 20% of the world's total number of elderly people, and is the only country in the world where the total number of elderly people exceeds 100 million.
Traditionally, China has been a country of "raising children to protect the elderly" and has long practiced a family model of old age. From ancient times, there is filial piety, in the "ten sins" in the unfiliality as the big. But with the advent of reform and opening up, and the increase of exchanges with the outside world, which makes the economy, politics, culture and other aspects are constantly changing, so that "raising children to prevent old age" mode of thought has been a huge impact. Especially since XX, China has implemented the family planning policy, China's families show a kind of inverted pyramid form, a couple is facing the support of four or more old people, which is undoubtedly a huge pressure. In order to shoulder the burden of a family, they have to work day and night to earn money, thus lacking time to take care of and accompany the elderly. Especially in the rural areas, due to the low income of the rural economy, the young and middle-aged population has to flock to the cities to work and seek economic income. As a result, more and more "empty nesters" have appeared, and the way of "raising children to protect the elderly" has gradually been abandoned. China is a country that advocates respect for the elderly and love for the young, and "supporting the elderly, respect for the elderly, filial piety and respect for the elderly" is a fine traditional Chinese virtue. Our young adults are the backbone of the family law and have to bear the heavy burden of the family to make life more comfortable. So they have to spend a lot of time to struggle and work hard. Against this background, the traditional family model of old age is beginning to disintegrate and the elderly are left unattended and unaccompanied. Therefore, our society must seek a way to solve the problem. At this time, various kinds of elderly care organizations are bound to spring up and flourish. These organizations can effectively solve the problem of elderly care, constantly meet the material and spiritual needs of the elderly and enrich their lives, so that the elderly can have a sense of nourishment, a sense of belonging, a sense of learning, and a sense of joy. These elderly homes are more concerned about the lives of the elderly, more attentive to the lives of the elderly, and also enable their sons and daughters to work with greater peace of mind. From this, we can see that the service industry of elderly homes will certainly develop and grow.
Second, the prospects of the industry
According to the civil affairs department statistics, by the year XX, the "empty nest" will become the main form of the elderly family, accounting for as much as 70% of the proportion. And in this empty nest phenomenon is becoming more and more significant, the society of the elderly institutions are also booming, for the elderly people to provide a like their own family as a warm family. More and more elderly people are being put in residential care homes because their sons and daughters are worried about their well-being, there is no one to take care of them, and the fee threshold of residential care homes is low enough for the average family to afford. And, with more elderly people in the nursing home, there will be more topics for the elderly to talk to each other, so there are also many elderly people who choose to go into the nursing home.
But now our country is facing an embarrassing bed problem. China's number of elderly people over 60 years of age up to 150 million, but China's old age home beds have only more than 120, this is a what a ratio ah! Only 0.8% of the old-age population, in other words, every 125 elderly people to get 1 bed, which is far from enough, this is just a drop in the bucket. This is demand far outstripping supply.
However, there are still a lot of problems with the elderly institutions established by the government in China:
1. The supply of elderly apartments exceeds the demand, and the number is small, and the scale is very small.
2, the government team's attention and support for residential facilities for the elderly is not enough, the senior citizen apartments and elderly institutions are far from enough investment funds to meet the demand. Therefore, the government's establishment of elderly institutions to provide a lack of beds, will encourage private nursing homes. And China's large elderly population, and our only child is increasingly lack of care for their parents, but also determine the elderly care institutions will usher in an unprecedented opportunity. So the elderly institutions is a promising industry.
Third, the development prospects of the market
1, predictable services to the masses
China's old age zero spend fast, coming momentum. xx around the same time, China's elderly population has reached a staggering number of 150 million people, is the total number of elderly people in Asia, '50%. It is 20% of the world's total number of elderly people, and is the only country in the world with a total elderly population of more than 100 million.
2, high occupancy rate
After several cities in the urban area of the scope of the elderly institutions of statistics and sample survey, a variety of forms of ownership of the elderly institutions of the average occupancy rate of 63%. After a questionnaire survey of the elderly, we can understand that a large part of the elderly do not want to choose the elderly institutions because some of them are not well-equipped and their services are not satisfactory. From this, we can speculate that if we put the elderly home facilities are complete, perfect service, the occupancy rate will reach a higher level.
3, not an oversupply
The number of elderly people in China is as high as 150 million, but the number of beds owned by our elderly institutions is only 1.2 million. Only 0.8% of the elderly population, in other words, every 125 elderly people to get 1 bed, which is far from enough, this is just a drop in the bucket. This is demand far outstripping supply.
4, low fees
China's elderly care institutions have low fees, and the average family can afford to pay for the elderly to stay. The average cost per elderly person is only about $680. And many of our seniors have pensions that make it easy for them to pay for their stay in a nursing home.
Fourth, the elderly home location
This excellent nursing home. Address consideration is very important. Therefore, we should take into account the following aspects in the site selection:
1, easy transportation. Transportation is the most basic condition, there should be buses to reach, which also facilitates the travel of the elderly fire or children's visits.
2, the surrounding environment should be quiet. Because the elderly sleep quality is poor, can not withstand the noise, so it should be away from the noise, entertainment venues. We should choose a quiet location, preferably close to nature, near parks and other places.
3. Surrounded by squares or activity centers. The old people need to be fully entertained and exercised.
4, there is a well-equipped large hospital nearby. As the elderly belong to the high-risk accident and sudden death rate of high population. As a precautionary measure, they should be close to a major hospital.
V. Management System and Mode
The homes for the elderly is a privately-run service industry for the elderly. It is a social service organization, but also will die a repayment of social industry. We are doing a little contribution to the motherland, but also for the elderly to offer our love. Our hospital adopts the system of total responsibility of the director. The director directly manages all the personnel, which can reduce the personnel expenses. The director is in charge of all matters, large and small, and all matters are directly responsible to the director.
Six, the quality of personnel requirements
1, the dean of the position requires knowledge of project management and have a certain accounting basics, and innovative thinking and a certain boldness. But also have a strong endurance, calm in the event of trouble, reflecting the swift, and teamwork, have excellent communication skills, and more importantly, to respect the elderly, love and dedication, have a firm professional ethics and dedication.
2, nursing staff requirements. Good mental quality, good spirit, respect for the elderly, love of duty, good communication skills, and know the basic nursing knowledge.
3, chef requirements. Know the basic knowledge of medicinal food, health care, know how to deploy nutrition, and have a hard-working work ethic.
4, cleaner requirements, cleaners require diligence, careful, enthusiastic.
VII, the scale of the home
The area of our hospital is expected to have a total area of 800 square meters, which can accept more than 200 elderly people. There are recreational facilities inside, including basic old-age institution facilities, and a variety of recreational facilities to meet the specific needs of the elderly to meet different needs.
VIII. Facilities
1, room facilities: four beds per room, four sets of tables and chairs, a set of bathing equipment, a closet per person with an independent bathroom, an LCD HDTV, a cold and warm air conditioning.
2, daily life equipment: kitchenware, tableware, cups, washing utensils, refrigerator, disinfection cabinet, washing machine.
3. Office facilities: computer, printer, Dongfeng Xiaokang.
Nine, economic investment
1, rent and site lock rent control at 60,000 yuan a year.
2, house remodeling and simple decoration costs budget investment of 40,000 yuan.
3, the basic facilities: bed cabinet 300 yuan ∕ set x 200 sets = 60,000 yuan
bedding 150 yuan ∕ set x 200 sets = 30,000 yuan
table and chairs 50 yuan ∕ set x 200 sets = 10,000 yuan
TV 1,000 yuan ∕ set x 50 sets = 50,000 yuan
heating and cooling air conditioning 1800 yuan∕set x 50 sets = 90,000 yuan
4, activity equipment 10,000 yuan
5, home theater facilities 10,000 yuan
6, catering equipment 14,000 yuan
7, laundry equipment 10,000 yuan
8, office facilities 50,000 yuan
9, opening ceremonies and related publicity 10,000 yuan
another 10, staff wages dean 1XX per month
caregivers 700 per month
cook 800 per month
cleaner 500 per month
10, food costs: 360,000 yuan per year
11, water and electricity costs XX0 per year
12, office costs 4600 per year
** * Counting the first year requires an investment of 968,800 yuan.
X. Charges:
Calculated according to 80% occupancy rate
1, bed fee 200 yuan ∕ month x 12 months x 200 x 80% = 384,000 yuan
2, service fee 200 yuan ∕ month x 12 months x 200 x 80% = 384,000 yuan
3. Meal fee 200 RMB/month x 12 months x 200x80% = 384,000 RMB
4. Utilities fee 80 RMB/month x 12 months x 200x80% = 153,600 RMB
Based on the above rates, the total income for one year is 1,167,360,000 RMB.
The annual cost of purchasing medical insurance for the elderly is 40 yuan ∕month x 200x80% = 6400 yuan
The annual depreciation of the equipment is 30,000 yuan
Then the annual income is 1,167,360,000 yuan - 968,800,000 yuan - 30,000,000 yuan - 0.64 million yuan = 162,160,000 yuan
XI. Risks of running the home
1. Insufficient occupancy rate. Rent, labor costs and utilities and other hard expenses can not be effectively shared, can not enter a virtuous cycle.
2. The risk of charging the elderly. Due to the deterioration of the financial status of the elderly and their children, the elderly do not pay the fees in a timely manner. The home can not force them to leave, resulting in a negative impact.
3, the old man's accidental injury risk. Accidental and sudden death rate of the elderly is high, once the dispute occurs, it will bring the burden of manpower and material resources to our hospital.
4. Damage to the facilities in the nursing home, bringing some economic losses.
XII, sponsorship
1, apply to the government. Our hospital can try to apply for funds from the government, so that the government to give some policy support or provide certain facilities and equipment.
2, to the heating and air conditioning or TV manufacturers to pull sponsorship to get certain concessions.
3, hospital cooperation. Our hospital can cooperate with the nearby hospitals, regular to medical to the elderly for examination, preferential treatment, reduce the risk of morbidity of the elderly.
thirteen, the stage goal
ten years is divided into three phases
The first stage: our hospital in the first three years, to achieve cost recovery, and improve the management and service system, to seek a better service concept. We will send people to other outstanding organizations to study and investigate, and build our hospital's characteristic services.
The second stage: under the characteristic service of our own, we will strengthen the publicity of our institute, enhance the knowledge and expand the scale of our institute, so as to accept the scale of 1000 people. We will also build recreational places with our own characteristics to enrich the life of the elderly. We will establish a university for the elderly and medical points, so that the elderly to do long-term physical examination, to achieve the hospital's "old age, old age medical, old age learning, old age fun," the purpose of running the hospital.
The third stage: in the case of the basic development of our hospital is perfect, but also to enrich the hospital's activities, and cooperation with the travel agency, so that the elderly to travel to the mountains and play, broaden their horizons, happy mood, and enjoy their old age.
XIV, General
1, the project has a class forward-looking and operable
2, the timing and conditions for the establishment of the project is ripe, the risk is small, the economic rate of return is high
3, the market positioning is clear, it is a nationally oriented projects
4, a comprehensive analysis: the elderly institutions are a Social public service industry, but it faces a huge consumer group. It is more China's urgent need to develop a new business model of public welfare projects, is currently a rare investment opportunity in China and hope to qualify for listing in a short period of time.
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