Seek the marketing department and sales department job duties

The marketing department is concerned with the overall market balance, sustainable development; specific work includes market research, brand publicity, sales promotion activities planning and implementation as well as salesman training, etc.; sales department is concerned with each period of sales performance and profit; specific work is to visit customers, recommend products, etc..

The difference between the marketing department and the sales department:

1. Work objectives:

The goal of the marketing department is to establish the brand, expand brand awareness, enhance the reputation of the product to provide consumers with reasons to buy and stimulate the sales department's work is how to deliver the product to the front of the consumer, and the success of the recovery of funds, the realization of the value of the goods;

2. Level:

Market and sales is the "strategic" and "tactical" relationship, the Department of Marketing involved in all aspects of sales, including sales before, during and after the market research; marketing program development; product positioning and branding programs; price development; product positioning and branding programs; product positioning and branding programs. Price development; channel development and promotion of policy development; after-sales service policy, etc., is the overall co-ordination of the work, is the strategic level of things. The sales department work is mainly the marketing department research and planning the product according to the design of the channels and prices and promotional publicity methods for specific implementation, the management of the channel is smooth, logistics, capital flow can be safe and smooth. Is the tactical implementation of things. One is the development of strategy, one is the implementation of the image is the human brain and the relationship between hands and feet;

3. Global and local:

Market Department is to consider the overall situation, on behalf of the overall interests. Therefore, in addition to sales, there are brand awareness, brand reputation and so on. Assessment standards are also difficult to determine and specific quantitative. And the work of the sales department is reflected in the sale of goods and the return of more or less;

4. Theory and practice:

Because of the two departments of the work of a different nature, the Ministry of Marketing is often carried out by the retreat of the "theoretical work", the sales department tends to carry out "pragmatic practice work";

Since the two departments of the work of a different nature, the marketing department is often carried out by the "theoretical work", sales department often carried out "pragmatic practice work". Practical work";

5. Long-term interests and short-term interests:

Marketing Department of the market strategy research, brand planning and construction are generally annual, five years or even ten years as a test cycle. So the relationship is the long-term interests of the enterprise. The sales department of the sales tend to be monthly, quarterly, at most annual unit. So the relationship is the short-term interests of the enterprise.