The research report is a kind of investigation report, it is a scientific method of the market supply and demand, purchase and sale of the situation as well as the consumption of written reports written after in-depth and detailed investigation and research. The following is my organization on the market research report, welcome to refer to.
Part 1: college students survey report
Tourism has gradually become an indispensable part of people's recreational life, people in addition to enjoy the process of traveling to the cozy and relaxation, in fact, more is the taste of life. However, with the gradual penetration of tourism life, complaints about tourism are also common in the press. According to a recent survey, one-fifth of the respondents were dissatisfied with traveling with a group, and the reasons for dissatisfaction mainly came from the tour guides and travel agencies. For those who did not travel with a group, the cost of the tour and the reputation of the travel agent were still the main influencing factors.
The college student survey report was implemented at the end of February 2014, the college student survey report used the method of telephone interviews, *** completed 20 valid questionnaires, the survey object is between the ages of 18-60 years old, the residents at home with a telephone. The results of the survey can be inferred Traveling with a group: dissatisfaction Travel services have always been known for their constant strife, and from the results shown in the college student survey report, it is true that people do not have a high opinion of traveling with a group. One in five respondents with experience of traveling with a group expressed dissatisfaction with their most recent tour, while only one-third were satisfied, and nearly half of the respondents said the service was mediocre.
The main reasons for respondents' dissatisfaction were? The main reasons for respondents' dissatisfaction were the tour guides' failure to fulfill their duties? and travel agencies? The main reason for respondents' dissatisfaction was the tour guide's failure to fulfill his duties and the travel agency's lowering of standards. The proportion of these two items reached 30.8% respectively. The next most common cause of dissatisfaction was the unauthorized change of travel arrangements. unauthorized changes to the itinerary? accounting for 23.1%, and? Inadequate supporting facilities? accounted for 15.4%.
In the whole process of tourism, tourists and travel agencies in contact with more in the pre-trip registration process. And during the trip, the tour guide acts as a representative of the travel agency in a large part. The tourists' dissatisfaction with the travel agency's service is easily transformed into dissatisfaction with the tour guide after not being properly handled by the tour guide.
The college student survey report also singled out dissatisfaction with the cost and reputation: the main obstacle to travel with the group
There are also many people who have not traveled with the group. Some of them are due to ? lack of time ? , and some because of ? higher costs ? A small number of respondents also said they did not travel with a group because they ? lack of trust in the travel agent? From this result, it is clear that cost and the reputation of travel agents are important factors preventing people from traveling with a group.
From the analysis, the higher the household income, the larger the percentage of people who have experienced traveling with a group. When the monthly family income is lower than 2000 yuan, about 90% of people do not have the experience of traveling with a group, while when the monthly family income reaches 5000 yuan or more, more than half of the people have the experience of traveling with a group. It seems that although the adjustable margin of price is not too big for travel agencies, the average working class still has limited ability to support the cost of traveling.
Perhaps in the case of reaching the benefits, the price can also be adjusted appropriately, after all, at present, the price reduction is still the watchword. University students survey report that for the credibility of the issue, to establish a good image, to reverse the people's minds have been formed in the concept of non-short time can be achieved, because people are more willing to accept and their own ideas similar to the views.
Part 2: Enterprise Research Report Sample
2014 is my town to accelerate the process of urban and rural integration, to realize the ]Program - Fanwen's library. Organize. Economic and social leapfrog development of an important year. The town party committee, the government based on the overall situation, the time and situation, put forward? Industrial town, science and technology town? The development strategy, while actively carrying out? Enterprise service year? and? Project construction to enhance the year? Activities, the development of the industrial economy in an unprecedented prominent position, requiring the town to go all out to grasp the results. In order to conscientiously implement the town party committee, the government's strategic plan for the healthy and rapid development of the town's industrial economy to provide a basis for decision-making, I conducted research on the town's industrial enterprises, has penetrated into the Xiaolangdi Nonwoven Company, Ji Zheng Mining Company, dozens of key enterprises, on the business situation; program 'Fanwen, library. For you. Collection - organization /, personnel structure, industry trends, facing the development of bottlenecks and other issues, conducted a comprehensive investigation to understand. Now will be the specific situation; program 'Fanwen, library. For you. Collection - collation / report as follows:
My town enterprise after the development of recent years, accumulated a certain foundation, and the beginning of the scale. At present, my town *** there are 23 enterprises, including 3 enterprises above the scale, with fixed assets of 120 million yuan, in 2014, the town enterprise *** to realize] program - model text 'library. Finishing. Profit tax of 1,039,000 yuan, including 616,000 yuan of state tax and 423,000 yuan of local tax. From the above data can be seen, the town's industrial economic foundation is still very weak, facing an extremely serious situation, highlighted in the small size of the enterprise, the number of small, thin base, low contribution rate of taxes, anti-risk ability is weak, lack of influence of the industry, etc., the supporting role of industry on the local economy has not been given full play. Moreover, on the existing several enterprises, there are many weaknesses and deficiencies, specifically in:
First, the industrial structure is not reasonable, duplication of construction is more common
First, the industrial structure of the lower level. Most of the enterprises in my town are concentrated in the processing manufacturing industry, the traditional labor-intensive industries, most of their products remain at the level of simple production. A considerable number of enterprises with low level of technical equipment, product quality, low value-added products. Second, duplication of construction, duplication of investment. Due to the immaturity of China's consumer goods market and capital market, it is easy to form a short period of consumption hotspots, short-term profits prompted a large number of funds to quickly influx, in the process, the government also lacks macroeconomic guidance, and thereafter, with the expansion of production capacity, the demand tends to be saturated, in this case; program 'Fanwen, library. For you. Search - organize / under, enterprises have to start a low level of competition. Third, the low degree of industrial association. In vertical cooperation, that is, in the associated enterprises, did not establish a cooperative relationship, the lack of unified technology and quality standards; in horizontal cooperation, that is, in the production of the same or similar products between the lack of a clear market division of labor, not in the information, personnel training and other aspects of **** enjoy social resources. For example, a certain number of brick factories in my town, there is a low level of manufacturing, duplication of construction, low relevance and other issues.
The reason for this is that most enterprises are mainly concentrated in the production of basic products in the industry, these industries on the scale of enterprises, technology, capital, labor quality requirements are not high, the industry's low barriers to entry, production and operation to ? Low quality and quantity? Mainly in the short-term hot spots of consumption, easy to cause continuous on the project and the formation of vicious competition in the industry. Secondly, from the point of view of the product value chain, our town is still in the less profitable production and manufacturing links, and lucrative R & D, design and marketing, branding and other aspects are basically not involved. Third, due to a large number of enterprises in a highly specialized division of labor, the degree of specialization of its fixed assets, once the industry-wide recession or business losses, operators are also very difficult to make the equipment for reuse or resale, so enterprises can only be difficult to maintain operations, or cut corners in order to reduce the cost of product quality on the market continues to deteriorate. This is limited to low-end production and manufacturing links, in the low-end part of the product value chain, the lack of independent brands and market influence, the value added by the enterprise and low profits is the inevitable result.
Second, the lack of scientific and technological innovation, slow product upgrading
Most of the enterprises in my town do not have their own core technology and intellectual property rights, just to the current market is extremely common and even backward technology as a production process, brand awareness is not strong. Due to the lack of independent innovation ability, lack of investment in technological innovation, product upgrading is slow, relying only on low prices to win. This is an extremely common phenomenon in my town enterprises, the survey of these enterprises, most of them only 1-2 technicians, and some even no technicians, which caused the lack of development of enterprises, the lack of their own core competitiveness, after a short period of glory, the development of power is not enough, and even the phenomenon of extinction.
The reason for this, first, the enterprise starting point is low, small strength, most of the lack of independent innovation, the vast majority of enterprises do not have their own process personnel, not to mention research and development personnel. In terms of the economic environment, high-tech enterprises in the inverted triangle of talent, mainly in technology research and development, tend to have stronger vitality and potential. Secondly, there are too few high-quality professional and technical personnel and business management personnel, and the quality of the staff is generally low, most of whom only have a junior high school and below. Third, there is a lack of public **** technology innovation platform, which does not enable enterprises to effectively and universities and other scientific research units directly linked to the latest technological achievements directly into productive forces. Fourth, large companies in order to maintain its technological advantage, generally the core technologies and key processes are strictly controlled in-house, the town's enterprises are difficult to obtain relevant information. For example, our town Deli Coal Chemical Co., Ltd. is difficult to obtain the high value-added needle coke production process.
Third, the development concept is not advanced enough, the management style is generally backward
Most of the enterprises in my town still follow the family management style, this management style for the establishment of the survival and development of the enterprise has made a great contribution. However, in the current situation, especially in the middle of the development of enterprises, this management style is often easy to transform into a negative blocking, easy to cause operational inefficiency and incentives bias. At the same time, most of the owners of small farmers serious consciousness,? Small wealth is peace, small progress is full? The mentality restricts the further development of enterprises. The survey found that some enterprises have the possibility of further expansion through financing and other means, but due to the fear of? Outsiders? to share the cake, in order to avoid the risk, the enterprise is only willing to maintain the status quo, do not want to go to further development.
The reason for this is that values are misaligned. Managers will be the value of the existence of the enterprise as a family interest maximization plant, rather than rising to a higher level of social value, ? Private interests? and? Utilitarian? Confused, prompting the idea into a closed, refused to change & square ^ case model library - finishing ^ &, leading to the rigidity of enterprise management. Secondly, the rigidity of thinking. As a result of a long time by the culture of small farmers, stubborn, complacent, one-sided view of the problem decided not to be able to make timely changes in the ever-changing economic tides & Fang^case Fan% Wenku - collation ^ &.
Fourth, the lack of risk-resistant ability, financing difficulties
At present, the bank out of the consideration of reducing credit risk, the enterprise to apply for loans on the conditions are more stringent, generally require the loan enterprises to provide joint and several guarantees or property mortgages, but also due to the collateralized property is difficult to realize the risk factors, the bank does not generally accept the property mortgages. Higher credibility of the enterprise in order to avoid the risk of assets, most are not willing to provide loan guarantees. In addition, due to the small scale, weak strength, low credit rating and other reasons, enterprises in our town are generally difficult to find a stable and smooth financing channels, thus creating the problem of difficult loans, financing and guarantee. For example, the town's Deli Coal Chemical Co., Ltd. and Dingtai Refining Industrial Co., Ltd. have different degrees of financing problems.
The reason for this is that the financial system provides strict financing conditions and the innate lack of enterprise financing conditions, objectively determines the enterprise financing at a disadvantage. Due to the lack of a multi-level, able to serve the majority of enterprise financing capital market, the high threshold of the existing capital market makes it difficult for the vast majority of enterprises to cross. Secondly, the enterprise financing means a single, lack of confidence. In a broad sense, financing is also called finance, is the financing of monetary funds, the parties through various ways to the financial market to raise or loan funds behavior. Financing should be a variety of means, such as the active use of private capital, seeking risk investment, absorbing funds, etc., and at present the town's enterprise financing often focus on commercial bank loans on the one hand, resulting in a single means of financing, financing difficulties. Third, the town party committee, the government's understanding of the plight of enterprise financing is insufficient. The lack of funds is a prominent problem faced by the town enterprises, the town party committee, the government should attach great importance to the problem of enterprise financing, the introduction of policies, broaden the channels, and effectively solve the problem of enterprise development funds.
For the town's enterprises there are a variety of gaps and deficiencies, the need for the town party committee, the government and enterprises to work together to overcome the difficulties, take extraordinary initiatives, break the routine, positive innovation, problem solving, seeking breakthroughs, rapid development. As the town party committee, the government should do a good job in the following three aspects:
First, play a guiding role in policy, integration of resources to cultivate the characteristics of
Actively play a guiding role in policy, we must actively guide enterprises to join the industry associations, chambers of commerce, to play their role in communicating with the enterprise, coordinating, transferring market information, the introduction of technology and other services. To help enterprises adjust the investment structure, combined with the actual situation of the town; program 'Fanwen, library. For you. Collection - collation /, both to actively mount labor-intensive industries, in a short period of time to form the role of enterprises on the aggregation of the population; but also to vigorously guide them to science and technology, knowledge-intensive, outward-oriented transfer to enhance the competitiveness of enterprises in the market; to actively encourage and guide enterprises to boldly mergers, acquisitions, participation in state-owned enterprise restructuring and reorganization of assets, to support the enterprise and foreign-invested enterprises in joint ventures, cooperative ventures and to promote more Enterprises to the direction of scale! This ^ text by the program, model library, for your 'collection. Organize. Development, especially those enterprises with good market prospects; but also to guide the town's enterprises according to local conditions, make full use of the location advantage of the immediate vicinity of the Luoyang Petrochemical refinery, choose a larger scale, with regional characteristics and advantages of the industry, the aggregation of factors of production, focus on cultivation, from the policy, funding, technical services platform construction and other aspects of the focus on giving support to lengthening the industrial chain, as soon as possible, the formation of a number of enterprises with a high market share.
This is the first time in the history of the company.
Second, change the concept of enhanced service consciousness, the formation of national entrepreneurial mechanism
My town party committee, the government should change functions from the management of the government to the service-oriented government, the center of the work of the enterprise services. Regularly convened with enterprises, private owners to participate in the symposium, listen to their voices, to understand their situation; program 'Fanwen, library. For you. Search - organize /, and actively find ways to solve the difficulties and problems encountered in the development of enterprises, and do everything possible to create a more relaxed environment for development, to do to retain? The company has been able to keep the businessmen and encourage them to stay in business. and to encourage the development of enterprises. Investors? and attract? Attracting the observers? By organizing meetings between universities, research institutes and enterprises to transform scientific research results, enhance the scientific and technological content of enterprises, and increase the efficiency of enterprises; by holding regular management training courses to improve the management experience of business operators, broaden their horizons, and meet with the world's advanced management level; by carrying out the "One for Double Excellence" project, we will encourage investors, and attract watchers. By organizing the "Double Excellence" program. and the six new ones. six new? Emancipation of the mind to discuss activities, and strive to create a good political environment for enterprise development; by increasing the education of the masses around the enterprise and the normal production order to disrupt the normal business behavior of the crackdown, to create a good environment for the development of enterprises around the environment. At the same time, the town party committee and government should create a good entrepreneurial environment, the formation of national entrepreneurship mechanism. To create a relaxed institutional and policy environment, help guide people to actively invest in entrepreneurship, the creation of individual, micro and enterprise, through small investment, practical technology, business management and labor inputs, creating a large number of individual and small and medium-sized owners, the formation of asset accumulation, the formation of entrepreneurship in the township within the scope of the good atmosphere of honor.
Third, expand financing channels, improve the financial environment
First, the town should seize the Jiyuan city to deal with the financial crisis, the introduction of the strengthening of financing, optimize services, strengthen the protection, reduce taxes and fees, and other eight measures and was listed as a provincial state-owned banks to support the development of small business pilot city opportunities, and actively expand the town's enterprise financing channels, combined with the actual town, the establishment and refinement of financial support for the enterprise. System. On the basis of enterprise assets mortgage, encourage enterprises to implement interconnection and mutual insurance, reduce the approval link, reduce the insurance premium and business charges for loan mortgage. It is necessary to establish and improve the enterprise credit guarantee risk compensation mechanism, improve the enterprise credit guarantee system guided by the government and self-help by enterprises, and take effective measures to enhance their guarantee capacity and risk-resistant ability. To actively create conditions to support qualified enterprises to broaden the enterprise direct, indirect financing channels. Second, to enhance the enterprise's own financing ability. Enterprises should have a sense of credit, integrity-based, the establishment of a standardized corporate governance structure. To strengthen the communication with the bank, the enterprise's production, operation, financial situation and other information feedback to the bank, to enhance mutual understanding, to realize the establishment of mutual trust between the bank and the enterprise cooperation relationship.
Article 3: Company Research Report Sample
With the continuous development of the world economy, the socialist market economy continues to improve, the competition between enterprises is increasingly severe. How to save strength and seek development in such fierce competition has been more and more enterprises included in the development plan. And enterprise culture, like saving the enterprise's spiritual water, the position is more and more prominent. So, what is corporate culture? Many enterprise cadres and employees of the concept of corporate culture is still very vague, they generally narrow that the enterprise wall newspaper, radio and amateur cultural life is corporate culture. In fact, the scope of corporate culture is very wide, and far from being so simple. So what is corporate culture?
In order to better understand the nature of corporate culture and its role, I in the X year X month to X month X day through the interview method, data collection method on the XXXX Technology Co. In general, the enterprise culture is very extensive from various aspects of the development of the enterprise put forward the concept of talent requirements have unique insights. However, there are some problems in the management of corporate culture, analyze these problems and put forward suggestions for improvement.
First, XX City XX Technology Co., Ltd.
XXxx Technology Co., Ltd. was established in 1 year, is located in XX City, Futian District, Yitian Road, the legal representative is Liu Moumou, registered capital (yuan) 1, the company's business scope: to set up an industry (specific projects to be declared separately); apparel design, domestic commercial, supply and marketing of supplies (excluding monopoly, monopoly, monopoly-controlled goods); computer system integration; weak electricity, and the development of the company's business scope: to develop the company's business. Computer systems integration; weak power engineering design; computer software, hardware product development and design; microwave products, electronic product technology development and sales (excluding restricted items).
Second, a brief introduction to the company's corporate culture
(a) quality-based
The company has gradually improved the implementation of the quality assurance system, and in the management of the company adhere to: "excellent talent, excellent quality, excellent service". Product quality is our integrity. The implementation of: zero-defect service to provide user satisfaction.
(ii) creative development
Bold innovation, innovation is the soul of high-tech companies, is the foundation of the enterprise to maintain the vitality of the enterprise, is to achieve competitive advantage, invincible magic weapon. It is the responsibility of every employee to learn with an open mind and always be bold in innovation.
(C) to share the results of the *** with the same goal
A successful enterprise, only to continue to share, and in the process also to continue to accept the criticism, while the pipe to improve self, with excellent results for the benefit of customers. Service customers, service society.
An enterprise's culture is reflected in the management. For the analysis of the above corporate culture, found that the corporate culture in the management of some problems:
Third, XXxx Technology Co. Very lack of. The proportion of excessive imbalance, it is clear that only the implementation of the system, can not be flexible to respond to the scope of the school is now the rapid development of the market, and the enterprise is not able to keep pace with the times, for the system to give the corresponding improvement. Outdated system leads to a lack of motivation for employees to work, but also makes many employees also hold a mixed attitude to work. Many employees believe that their own development in the company's space is small, not a good reflection of their own values, in the corporate culture also mentioned? Excellent talent? But according to the survey, many people are not subject to any professional training. This also exposes the shortcomings of the system can not be well implemented.
(ii) the company's employees do not know enough about the corporate culture
Many employees believe that the corporate culture, that is the company's senior things, and their own interests have little to do. Will not want to spend time on it. More to consider things related to their own interests. The company's publicity efforts in the corporate culture is very lacking, in the survey process, there are also senior said: now busy work, it is difficult to have time to do the cultural construction of publicity and work with how to publicize the corporate culture is at a loss. There are also some people think that the efficiency of the enterprise to be good, then the corporate culture will be formed naturally. This is also the idea of the vast majority of companies at this stage.
(C) in the establishment of corporate culture without a good communication platform
The company's own understanding of the corporate culture is very poor, to the interests of the first, the lack of specific understanding of the objectives of the company's employees, did not form a corporate *** with the values of the lack of crisis and the lack of a sense of enterprise sense of belonging is not strong, and often show that holding the talent and pride in the work of the work due to the division of labor is not very reasonable, the situation of pushing each other's work, often the case of the work of the company, the work of the company is not very reasonable, the work of the company is not the same. work due to the division of labor is not very reasonable, there is a situation of pushing each other to work, often to? Very busy? to refuse to participate in recreational activities within the hospital, often only work relationships between colleagues, the lack of lubrication. The management ability of the middle leadership team is outstanding. Most of the members of the middle leadership team of the hospital are the top professional and technical staff, and they are generally characterized by the work pressure, more and more responsibilities, busy management tasks, and there is no systematic study and research on the knowledge of management. So it leads to a lot of business and employee conflicts.
Fourth, improve the XX City XX Technology Co., Ltd. of the enterprise culture management recommendations
(a) the improvement of the enterprise management system
The management system should be in a variety of forms, the mechanism is flexible, but without losing prestige. Involving the interests of the enterprise itself as well as the interests of employees. Focus on improving the level of management, implement the rules and regulations, and at the same time to obtain the unanimous approval of all employees, tracking the world's latest technology, business management concepts. Provide employees with continuous training and further education opportunities to stimulate work enthusiasm and innovation. Adhere to the people-oriented, widely accepted and reserve with advanced management experience and technical expertise in science and technology personnel, the formation of a good talent knowledge structure, to create more wealth for the enterprise.
(C) Strengthen the publicity of the corporate culture
First of all, a clear goal of the enterprise, convene the staff for the corporate culture of the *** with the study, so that it has an in-depth understanding of the corporate culture. From time to time to ask employees' opinions, you can also at the same time entrepreneurial corporate culture features such as: people-oriented culture features, color overall culture features, innovative culture features, realistic culture features, service culture features, etc., so that employees can participate in it. Find their own cultural characteristics. Make the enterprise culture y rooted in people's hearts.
(C) the establishment of a two-way communication model, so that employees and enterprises to form a good communication
Enterprises should have a deep understanding of their own culture. For employees to give humane management, from time to time to understand the views of employees for the enterprise, seriously consider or take acceptance. Let employees have a strong sense of belonging to the enterprise, the enterprise for the staff to give more positive attention, you can openly encourage employees to tap their potential ability. Give appropriate greetings on holidays. Carry out a variety of activities to narrow the distance between employees and the enterprise. Good communication and cooperation make smooth operation within the enterprise and increase efficiency.
The above is what I feel through the investigation of XXXXX Technology Co. Through this investigation process, I realized that the essence of corporate culture is to corporate management philosophy and entrepreneurial spirit as the core, cohesion of the staff's sense of belonging, improve the enthusiasm and creativity of the human-centered management theory. Excellent corporate culture should be people-oriented, value-based management as the core of the culture, is the management of people and the organic combination of the management of things. An enterprise with a good corporate culture in order to be invincible in the current business field.
(This article material from the network, if any infringement, love contact to delete.)