How to sell hearing aids

Hearing aid sales steps:

1. Hearing test.

2. Audiogram analysis and consultation (confirming the need and analyzing the complexity of the problem)

Estimating the degree and type of hearing loss based on the audiogram, etc., and analyzing it in comparison with the normal hearing level.

Analyze the patient's speech comprehension ability initially in terms of the type of hearing loss, the loss of frequency and the degree of loss, and the duration of the loss by referring to the medical history in conjunction with the anatomy, physiology, and pathology of the ear. Analyze the patient's encounters of talking in various situations in daily life; for example, when it is quiet, when it is noisy, talking with son or daughter, etc.; analyze the patient's behavioral changes caused by the hearing loss; for example, changes in the pitch and volume of the speaking voice; analyze the psychological changes caused by it; for example, the patient's emotions, attitudes, thinking, temperament, character, and the ability of the patient's influence; analyze the impact on the life, work, study, and socialization; and analyze the impact on the family, marriage, occupation, career, and social life. family, marriage, occupation, career, future, economic income, the impact of their own security.

3. Evaluation of hearing aid adoption (subjective assessment of the effect of use, introduction of hearing aids, choice of hearing aids; elimination of consumer risks)

Evaluation of alternatives (from the effect, risk and cost comparisons, e.g., cochlear implants, medication, surgical and other treatments); introduction to the importance and limitations of the use of hearing aids (the urgency of language training, the use of the use of the waste of the use of the waste of the waste of the use of the waste of the use of the waste of the use of the waste of the waste of the use of the use of the use of the use of the waste of the use of the use of the use of the use of the hearing aids, the use of the use of the use of the use of hearing aids as a tool. The importance and limitations of hearing aids (the urgency of speech training, use-or-lose, disuse-or-shrink, etc.; as with eyeglasses, it is a tool to help improve hearing rather than a treatment); the safety of hearing aids; introduction of hearing aids; (introduction of types of hearing aids, models, outlooks, power, functions, performance, grades, prices, etc.); introduction of the company, brand name, credibility, and service warranty; introduction of the principle of choosing hearing aids; the adaptive ability of hearing aid wearers and the predicted ability of speech discrimination; (in terms of the type of hearing loss, degree of loss, and frequency of loss). (from the type of hearing loss, degree of hearing loss, frequency loss, duration of hearing loss, history of hearing aid fitting, speech training, etc.); evaluation of monaural or binaural fitting; (binaural: orientation, noise elimination, and reduction of the burden on one ear; monaural: priority problems and limitations); evaluation of rehabilitation; (use or use not to use, expansion of the threshold of discomfort, improvement in language comprehension, and accuracy of pronunciation); comparative evaluation of products of competitors in the same category; (mainly in terms of technology, cost-effectiveness, and brand name); (mainly in terms of technology, cost-effectiveness, and service guarantee). Comparative assessment of similar competitors' products (mainly in terms of technology, cost-effectiveness, brand advantage, company background, reputation and service). (2) Comparison of speech comprehension; (3) Comparison of sound dynamics (compression and linearity); i.e., sound sensitivity and comfort; (4) Comparison of noise reduction; (5) Comparison of directionality;

(6) Comparison of monaural versus binaural fitting;

5. Adoption and Facilitation

Assuming that the customer agrees to buy (e.g., taking an ear sample for the customer); assisting the customer with the selection; utilizing the "fear of buyers" approach; and using the "fear of buyers" approach. Selection; to take advantage of the "fear of not being able to buy" mentality, or fear of hearing loss, etc.; first with a side to try to see, or to buy an economical try the effect, to escape; rhetorical answer: when the customer asked about a product just do not have, can not say that there is no, should be said, "we do not produce, but we have ..."; quick and easy, "buy this right!"

6.

6. After-sales guidance and reconfirmation

Use guidance; maintenance guidance; rehabilitation guidance; affirmation of the customer's correct choice!

7. Pay attention to the communication skills with customers

Be confident, be passionate, make it look like you're the best; respect the customer, remember his name, face and career and sincerely praise his ability; pay attention to listen to the customer's conversation, show that you're very serious, and ask more "Why...? " Ask "Why...?", "How...?", "When...? Ask "Why...?", "How...?", and "When...?". Just let the customer answer "yes" or "no". Sympathize with the patient and be seen as loyal; let the customer know what he needs. As his purchasing assistant; communication with patients with hearing loss should pay attention to: (1) as far as possible with the patient in the same level position; (2) face to the light when speaking; (3) speak slower, clearer; (4) let the patient to maintain psychological relaxation; (5) avoid more than one person at the same time to talk to the patient; (6) try to avoid noisy environments; (7) for the poor speech discrimination ability of the patient, it is recommended that patients training lip reading, linking postural expressions and inter-contextual content.

8. Prepare answers to questions that may be asked by customers

For example, what is the life span of a hearing aid? The effect of tinnitus? Battery type, life expectancy? The company's history, background, scope of business, size, and so on.