01, the application of medical data to further enhance
With the gradual improvement of online consultation platforms, Internet hospitals, medical informatization and other large platforms, a huge basic medical database will be formed, which can effectively support the doctors' clinical assisted decision-making and scientific research, support the hospital administrators in their management decisions and performance evaluation, support the drug research and development companies in the analysis of the attendance behavior, and support the health monitoring of residents. However, at present, the standardized collection, accurate identification and effective application of data still needs to be improved in many aspects.
02, the prescription drug market or to the pharmaceutical e-commerce to bring great opportunities
In recent years under the health care reform policy regulation, with the development of pharmaceutical e-commerce, the pharmaceutical separation of new trends, especially the sale of prescription drugs and the Internet to the doctor's orders, e-prescription and other directions, so that the right to sell prescription drugs online is expected to be further opened. At the same time, the application of e-commerce platforms in major pharmaceutical companies will further promote the separation of medicine and realize prescription outflow. Under the new model of prescription outflow, patients will no longer rely solely on hospital drug sales channels, but can purchase drugs at retail pharmacies or pharmaceutical platforms based on prescriptions, and such a diversion will bring huge opportunities to pharmaceutical e-commerce.
03, corporate profitability model will continue to optimize
At present, most of the Internet health care companies rely only on online health care is very difficult to make a profit, despite the gradual scale of Internet health care companies, pharmaceutical companies listed on the market valuation has risen again and again, but at present the Internet health care has not yet appeared by the market validation of a business model. The main source of income of some companies is not online medical service business, but mostly concentrated in pharmaceutical e-commerce, retail business, etc. In 2020, the income of Ping'an Good Doctor's health mall business, which is mainly based on the sale of medicines, accounted for 54.09% of the total revenue, while the online medical business accounted for only 22.8% of the total revenue; the income from the sale of medicines and health products by Jingdong Health accounted for as much as 86.6% of the total revenue. 86.6%, while the proportion of service revenue from online platform, digital marketing and other services was 13.4%. In the future, Internet healthcare companies will need to continue to explore their profit models.
04, the Internet medical market oligopoly
Internet giants (Alibaba, Tencent, Jingdong, etc.) have a strong data analysis team, Internet operations team, brand management capabilities, and huge financial strength, through horizontal integration, mergers and acquisitions and market competition, which inevitably leads to the disappearance of a large number of homogeneous and low-competitiveness of the enterprise. The entry of giants helps the industry to internally reshuffle, eliminate inferior competition and promote market development. In addition, the capital market is also gradually returning to rationality, in the policy continues to tighten, financing difficulties, tightening capital environment, capital is more inclined to more mature projects, the market may be mergers and acquisitions trend, the Internet health care market oligopoly will be more obvious.
05, the regulation of Internet health care will be further improved
Internet health care is a double-edged sword, the people enjoy the convenience of the same time still contains some risks. In order to protect the quality of medical services provided on the Internet, the vast majority of provinces, autonomous regions and municipalities directly under the Central Government have established a platform for the regulation of Internet medical services, but the content of the supervision, the supervision of the coarse and fine degree varies. In order to further strengthen the regulation, standardize the Internet medical services, according to the National Health Commission 2021 April information, the future will be the introduction of the Internet medical service norms, unified regulatory requirements, the regulation of Internet health care will be further improved.