Sales staff mobility is an important factor leading to customer turnover, customer enterprise management is to prevent sales staff mobility leading to customer turnover is important. CRM is an important tool to achieve customer enterprise management.
2, with the help of CRM to improve customer satisfaction
In the serious homogenization of products today, who can provide better service, who will be better able to win customer satisfaction. At the beginning of the enterprise, the number of customers is small, want to do a good job after-sales service is relatively simple. With the development of enterprises, the number of customers is more and more, the amount of customer information is explosive growth, want to do a good job after-sales service is not so simple. At this point, with the help of information management tools to help enterprises to improve after-sales service management level is a good choice.
Here, I would like to introduce you to know CRM, know CRM in addition to customer relationship management functions, but also increased the after-sales service function. Convenient for sales staff to remember the important days of the customer, the system also has a reminder of the function of the special day, remind the sales staff to do a care of the customer. At the same time, set the frequency of customer return visit, regular return visit to the customer, improve customer satisfaction, so as to enhance customer loyalty to the brand.
3, embedded in the customer's chain of interests
Every business wants to be a big customer, to maintain the stability of large customers, however, large customers are also competitors coveted object. Therefore, from time to time, we will encounter such a phenomenon: this big customer today and you are still brother and sister, tomorrow, but become a competitor's customers. Among them, there are a variety of reasons, but the main reason is that your position in the minds of customers is not irreplaceable, but with the similar products can be changed to replace. Therefore, want to maintain a stable relationship with large customers, and not be easily replaced, we must find ways to embedded in the customer's interest chain.
As a medical device company, business performance has been unstable, and later, the company did a comprehensive market research. Found that such a law: those small hospitals, when receiving serious illnesses, due to the lack of appropriate testing equipment, and want to retain such customers. Therefore, they often beg the big hospitals to help them do the appropriate tests, but the big hospitals do not care about these "small things". So, the small hospitals have to lose this type of big customers.
So the medical device company thought why don't I buy a set of testing equipment, specializing in helping these small businesses to do testing. In this way, these small hospitals no longer need to "take their own hot ass to stick to others' cold bench", the enterprise itself has added a service channel. Now, the medical device company has tasted a lot of sweetness in this business, and with these hospitals to maintain good relations of cooperation. And these hospitals through the medical equipment company, not only can be very good to retain important hospital customers, but also can save medical equipment sites, management of medical equipment and personnel who know how to test medical equipment and other related aspects of the expenditure.