The front suspension adopts MacPherson type independent suspension, and the rear suspension adopts torsion beam type semi-independent suspension. It is matched with a 1.3L gasoline engine with advanced VVT technology, and can be equipped with a 1.5L gasoline engine and a 1.2L diesel engine in the future. In terms of equipment, airbags, anti-lock braking system (ABS + EBD), sports seats and so on are available. Experts concerned commented that there will be a large development potential and market in the country.
Hyunli main technical parameters
Model 1.3L GW413EF
Vehicle parameters
Length×Width×Height (mm) 3907×1694×1521
Wheelbase (mm) 2368
Front/rear overhangs (mm) 813/726
Front/rear wheelbase ( mm) 1459/1430
Wind resistance coefficient (Cd) 0.32
Minimum ground clearance (mm) 127 (fully loaded)
Overall mass (kg) 1135
Carrying capacity (kg) 375
Gross mass (kg) 1510
Occupant capacity (L)
Fuel tank capacity (L)
Fuel tank capacity (L)
Total mass (kg) 1510
Occupant capacity (L)
Total capacity (L)
Fuel tank capacity (L)
Fuel tank capacity (L) 45
Luggage compartment capacity (L) 330
Luggage compartment capacity with seats flat (L) 1038
Powertrain
Engine type (detail) In-line four-cylinder, four-stroke, water-cooled, double overhead camshaft, gasoline engine, electronically controlled multipoint EFI
Engine displacement (cc) 1342
Compression ratio 9.3:1
Maximum power (Kw∕rpm) 65/6000
Maximum torque (Nm∕rpm) 115/4000-5200
Litre power (Kw/l) 48.44
Emission standard Euro IV
Top speed (km/h) 162
Fuel consumption per 100km (L∕100km at 90km/h) 5.79
Transmission system
Transmission 5-speed manual
Number of gears (pcs.) 5
Chassis system
Drive form Front front drive
Front suspension system MacPherson type independent suspension
Rear Suspension System Longitudinal Arm Torsion Beam Composite Suspension
Steering System Type Rack and Pinion Hydraulic Power Assist
Minimum Turning Radius (m) 5.5
Braking System (Front/Rear) Front Disc/Rear Drum
Tire Specification 185/65 R15
Wheel Model 15X6J
Components of Great Wall Xueli
Model Deluxe Elite
Power Equipment Engine Type Inline four-cylinder, four-stroke, water-cooled, double overhead camshaft, electronically controlled multi-point EFI, gasoline engine
Displacement (L) 1.3
Maximum power (kW/r/min) 65/6000
Maximum torque (N?6.1m/r/min) 115/(4000/r/min) 115/(4000-5200)
Exterior equipment Body-colored exterior mirrors ● ●
Body-colored front bumper ● ●
Body-colored rear bumper ● ●
Electroplated exterior door pulls ● ●
Exterior roof antenna ● ●
Green heat-insulating glass (front and rear windshield/front door) ● ●
Dark tinted glass (rear doors/rear side windows/rear windshield) ● ●
Tailgate × ● ●
Steel wheels ● ● ● ×
Aluminum wheels × ● ●
Safety equipment "Cage" high rigidity safety body ● ●
Door built-in anti-side-impact protection bar ● ●
Main driver airbag ● ●
Passenger airbag ● ●
ABS+EBD ● ●
Electronic pretensioner 3-point front seat belts ● ●
Front seat belts are adjustable up and down ● ●
Front seat load-limiting seat belts ● ●
Rear 3-point rear seat belts (3 pcs.) ● ●
Front seat belt unplugging warning lights Seat belt unplugged warning light (including passenger side) ● ●
Front fog lamps ● ●
Rear fog lamps ● ●
Rear door child safety locks ● ●
High-mounted brake lamps ● ● on the tailgate
Reverse radar ● ●
Rescalable energy-absorbent, angle-adjustable steering column ● ●
Rescalable energy-absorbent accelerator pedal ● ●
Steering wheel locking function ● ●
Headlight height adjustment × ●
Engine code immobilizer system ● ●
Features equipped
Features equipped
Front seats 4-way adjustable seats ● ●
Four-door power windows ● ●
Central door locks ● ●
Intelligent integration of the remote-controlled Key ● ●
Manual exterior mirrors (manual folding + turn signals) ● ● ●
Electric exterior mirrors (manual folding + turn signals) ● ●
Steering wheel audio controls ● ●
Rear windshield wiper/electric defroster ● ●
Hydraulic power steering ● ●
Fuel filler door pull-wire opening device ● ●
Headlights left on alarm system ● ●
Intelligent electromagnetic back door opening (separate control) ● ●
12V standby power port ● ●
Fuel warning light ● ●
Small spare tire ● ●
Electronic gas pedal ● ●
Comfort features Manual cold/warm air-conditioning with pollen filter ● ●
Single-CD CD (MP3 interface) ● ●
Audio system 4 speakers 6 speakers
PU steering wheel ● ●
Knitted seats ● ●
6:4 split foldable rear seats ● ●
Front seat height-adjustable headrests ● ●
Rear seat height-adjustable headrests ● ●
Sunshade with vanity mirror ( Both primary and secondary seats) ● ●
Combination instrument backlight brightness adjustment ● ●
Anti-glare interior mirror ● ●
Three-position control front interior lights ● ●
Time-delayed interior reading lamps ● ●
User-friendly cup holders ● ●
Front door grocery boxes ● ●
Luggage compartment storage box ● ●
Mobile Ashtray, cigarette lighter ● ●
Front seat rear pockets ● ●
Note: ① "●" represents the standard configuration, "×" represents the absence of such a configuration;
② body color can be selected from Fontainebleau Red, Lemon Yellow, Titanium White, Charming Orange, Magic Black, Starlight Silver;
③ Great Wall Motor Company reserves the right to modify the product's parameters, equipment, body color, materials and other information and the right of final interpretation, any changes in the information provided shall be subject to the latest release.
"FLORID" is a five-passenger family sedan independently developed by Great Wall Motor for the world, designed and developed in full accordance with international first-class technical standards, trial production tests and performance tuning. It is colorful and beautiful from inside to outside, with its fashionable appearance, spacious space and rich configurations, which are exquisite and full of vitality everywhere.
Hyunli, as the second sedan product of Great Wall Motors, inherits Great Wall Motors' concept of high-quality small cars, combining high quality, driving comfort and integration.
Strictly tested
In the environmental chamber of Great Wall Motor's test center, Hublot has been tested by the environmental simulation system from minus 40 degrees Celsius to minus 60 degrees Celsius of high temperature and high cold, and the vehicle's high temperature air-conditioning refrigeration ability, adhesive strips, paint high-temperature-resistant ability, low-temperature cold-starting ability and other performances have been greatly improved in such repeated experiments. Of course, in Xinjiang Turpan, Qinghai Gelmu, Heilongjiang Heihe field three high experiments for the elf is also essential, and even Australia, Africa has become the target test site of the dazzle, dazzle has been for the whole
vehicle exported to Russia such as the alpine region, South Africa, Saudi Arabia, such as high temperature areas ready.
In addition, the advanced full-spectrum sunlight simulation system of the Great Wall Test Center can simulate the conditions of strong ultraviolet irradiation, and assess the anti-aging performance of plastic parts, paint and other components during strong ultraviolet irradiation; on the world's most advanced 6-degree-of-freedom test stand of Great Wall Motor, various parts of HYUNLI such as the powertrain assembly, radiator, frame, seats, fuel tank, water tank, and bracket, etc., have run through 400,000 kilometers! Great Wall Motor's self-developed GW4G13 engine has also successfully completed 200 hours of full-speed full-load test, 400 hours, 600 hours of variable load durability test and other engine test projects. It can be said that every part of Hublot has been subjected to rigorous testing here, and every improvement of Hublot has gathered the efforts of its creators.
Stylish appearance
Hyunli's external shape is very coordinated in size and proportion, and the body lines as well as the articulation between the curved surfaces and planes are very smooth. The front face design is very distinctive, with an integrated U-shaped energetic shape, a waterfall grille integrated with the integral bumper, and a shiny new Great Wall logo set on the slightly raised nose. Large angle swept back windshield, sharp crystal eagle-eye headlights, flame rear taillights, streamlined waistline, integrally designed glass side and rear windows. 15-inch 8-spoke aluminum wheels with wide rims are stylish and sporty. Turn signal inset mirrors, both beautiful and safe.
The person in charge of the Great Wall Automobile Research Institute said: from the aerodynamics, the overall body of the Hublot two-car streamlined, wind resistance coefficient of only 0.32. Driving process, the high-speed airflow through the body, to the car exerted a stable tire grip, effectively improve the stability of the handling, the coefficient of safety is greatly improved.
Interior exquisite
Hyunli interior to beige, brown tone, air conditioning vents using the design of the gun barrel, titanium silver decorative combination. White center instrument panel with bright, medium and soft backlight adjustment modes. Vertical center console with compact layout and convenient control. The multimedia audio system integrates high-grade CD, radio and MP3 interface, and is matched with high-fidelity 6-speaker surround sound. The interior components are exquisite and smooth, with uniform joints, showing the high level of assembly technology. The ergonomically designed seats with thicker backrests and wider cushions enhance the comfort and wraparound nature of the ride. The rear seats are 6/4 split folding design with 3 ways of free combination. The luggage compartment lid opening angle is up to 93°, which is very convenient.
The steering wheel has a maximum up and down adjustment angle of 3.6°, which can be adjusted according to the driver's physique and driving preference. As a family-oriented small car, the Dazzle's storage space is everywhere and well laid out. Front door slots, center console storage box, user-friendly cup holders, front seat back storage pockets, seat hooks, umbrella holders and more. Mobile ashtray, rear windshield electric defrost, delayed interior reading light, key forgetting buzzer, luggage compartment shade, 12V power port and other user-friendly features.
Strong power
Hyunli is equipped with Great Wall's self-developed GW413EF 1.3L gasoline engine.
The GW413EF engine can reach a maximum torque output of 115Nm?6?1m in the range of 4200 rpm and 5200 rpm, with good sustained acceleration, and a top speed of more than 160 kilometers per hour. The wide torque output range and strong torque output eliminates the need for frequent gear changes. The driver can stay in an appropriate gear and accelerate and brake on a straight road with ease.
The electronic throttle realizes active control of the vehicle, and the ECU accurately judges and issues commands to allow the throttle to open at a certain speed, thus effectively preventing improper driving from adversely affecting the engine and playing a role in protecting the engine. In cooperation with Bosch's electronically controlled fuel injection system, the ECU precisely controls the amount and timing of fuel injection from each nozzle to optimize the engine's fuel economy and power. Exhaust treatment after the bipolar catalytic greatly reduces the content of carbon monoxide, hydrocarbons and nitrogen oxides, while with the use of EOBD system so that the emission level in the same class of vehicles first reached the European Ⅳ environmental standards, with the potential to upgrade to the European V.
Strong safety
Hyunli takes safety as the primary design standard, adopting Bosch's most advanced and mature 8.0 version of ABS + EBD, and active safety protection throughout the entire series of models. The body is made of high-quality steel from Shanghai Baosteel, and the bottom, roof, and four doors are equipped with a number of reinforced steel beams, forming an all-around, three-dimensional protection structure of the "cage"-style safety body. Frontal high-strength front and rear impact beams with high-plasticity energy-absorbing cabin structure, in the impact of the formation of a good longitudinal collapse, mitigation of impact energy, reduce collision damage. In the same class of small cars, the showy is the only internationally renowned brand Otto Leif airbags and electronic pretensioning seat belt models, high sensitivity electronic trigger airbags, so that when the collision can be very good to protect the safety of members of the car.
Hyunli's engine adopts a chip-type electronic anti-theft system, with a transponder chip in the car key, and an identification code in the anti-theft controller and EFI. Through the signal for 16-digit code, identification and unlocking, only through the decoding program, the engine can start, so control the engine to form a real car theft.
Configuration
Hyunli headlights height adjustable, four-door power windows. The Hublot is equipped with an intelligent integrated remote control key with car-search function. At night or in a dark underground parking lot, press the remote control LOCK button, the lights will automatically flash 10 times. The remote control key can also open the back door directly, and after 20 seconds after closing the back door, it will be locked automatically. In addition, the Vortex is equipped with intelligent electric air conditioning with a pollen filter, child seat anchors, child safety locks, and reversing radar.
Chassis suspension firm
Hyunli will be hydraulic power steering system applied to the control system, accurate steering to enhance the flexibility and stability of the car control. In the high-speed driving process does not appear to drift, and the Hublot excellent suspension system is inseparable. The front suspension adopts the standard McPherson-type structural design, and its lower swing arm structure is V-type, which has the advantages of high strength and stability, and the safety is significantly better than similar models in the event of a collision, coupled with a combination of coil springs, to improve the structural strength of the suspension and buffer force, which brings a stronger sense of control and comfort. This kind of suspension structure is compact, which is conducive to the reasonable arrangement of the engine (especially the engine of small cars), and can reduce the center of gravity of the car. It makes the front wheel positioning parameters change little when the wheel jumps, and has good maneuvering stability. This durable independent suspension, has a strong road adaptability.
The rear suspension adopts longitudinal arm torsion beam composite suspension, matched with coil springs and shock absorber damping system, which has sensitive road response and good sway control, and high-quality vibration filtration to ensure good ride comfort. This kind of suspension structure has a neat shape and fewer guiding components, so the lateral stabilizer bar can be omitted to get more space at the rear. The wheelbase and camber of the rear wheels will not change during driving, resulting in good straight-line stability, low rear tire wear, and low maintenance costs. Because of this structural design in the handling and comfort advantages are obvious, and thus Bora, Passat and other mid-level sedans are used in this type of suspension.
Hyunli represents the corporate strength of Great Wall Motor for more than a decade, and it also shows the firm belief in independent innovation of Chinese automobiles and the product strength, which Great Wall Motor has high hopes for this car. The excellent quality of the Hyunli shows the strength of the independent brand sedan, as a representative of the boutique small car, its listing will certainly bring a small impact on the car market.
November 6, 2008, the Great Wall Hurray low price high-profile listing
November 6, the Great Wall Hurray listing conference was held in Baoding Great Wall Automobile Industrial Park. At the conference, Great Wall Motor announced on the spot: the price of Great Wall Hublot is: 1.3L luxury model 53,900 yuan, elite model 57,900 yuan. From now on, this small car designed and developed in accordance with international standards and oriented to the world, will be listed in the country, and has begun to accept reservations.
"Shishang Yipai" directly hit the international big brand "professional boss" personally do drift show
Launch background plate "Shishang Yipai" four big words are especially The staff said that the appearance of the Hublot is fashionable and stylish. The staff said that the appearance of the showpiece fashionable and beautiful, the inner assembly is excellent, spacious, rich configuration, advanced power. This positioning is a good interpretation of the car fashion and real, cost-effective features. Dazzling to meet those who buy a car both the pursuit of fashion, but also value the product of consumers.
At the launch site, dozens of different colors of the Hublot created a gorgeous atmosphere, which was a sight to behold. From the appearance of the Dazzling compact and full, the shape and interior space is roughly the same level with the Fit, POLO Jinxiang, Mazda 2, Yaris, where the height and width is slightly larger compared with the Le Ride, Yulan, Weizhi.
"Subvert the industry benchmark challenge international brands" is the theme of this conference. Test drive site, the reporter saw three joint venture brand car: Yaris, the new Le gallop, Mazda 2 and show off together, for guests and journalists to feel the driving experience, comparison and identification. And regardless of how the results of the comparison, this spirit is very valuable, showing that they have confidence in their products. The joint venture brand as a competitor, the Great Wall Motor embodies the challenge of the spirit of the sword, so that the industry has seen the independent brand car and the joint venture brand to compete with the courage and boldness.
Listing release, Great Wall Motor Chairman Wei Jianjun's stunts attracted attention, Wei Jianjun driving the Great Wall Elf played a drift stunt, wantonly waving, no less than a professional driver, causing the audience to applaud, the industry only knows that Wei Jianjun is a pragmatic and steady entrepreneurs, his level of automotive expertise is little-known. In fact, Wei Jianjun play stunts from a long time ago, as early as 20 years ago, he had driven Lada high-speed drifting, shocking Baoding. In the company, Wei Jianjun by the staff called "professional boss", "technical boss", he is on the automotive R & D and manufacturing, especially the chassis, engine, handling systems and other aspects of the deep attainments, so that experts engaged in R & D and design of the sincere admiration.
Compared with similarly priced models, Hublot has many highlights
The technical level of the engine is a matter of great concern to users, and experts present at the meeting introduced the Hublot engine in detail: the 1.3 gasoline engine of the new generation of sedans is a crystallization of independent research and development, which introduces the mature technology of Germany and adopts advanced technologies such as double-overhead camshaft design, 4-cylinder 16-valve, electronic throttle, and gears and toothed-belt drive. Advanced technology. The maximum power is 65K W, the maximum torque is 115N?6?1M, and it has the output characteristics of double peak torque, and reaches the Euro IV emission standard.
Unique safety design structure is one of the highlights of the showy, the body using a large number of high-strength steel plate, the bottom, roof, four doors are equipped with a number of reinforced steel beams, forming an all-round three-dimensional "cage" type protection structure, special parts of the use of laser welding. In the same class of small cars, the showy is the only internationally renowned brand Autolift airbags, electronic pre-tensioning seat belts, ABS and EBD is also Bosch's most advanced and mature 8.0 version.
What attracts consumers is also the large interior space of the Hublot. With three people seated in the rear, there is plenty of leg, head and side to side room. The seat backrest is thickened, the cushion is widened, the interior parts are exquisite and smooth, the joint surface is even, and the high level of assembly craftsmanship is comparable to that of joint-venture brands. No less than the luxury configuration of high-end sedans, is the dazzle to attract consumers another weapon, four-door power windows, anti-pinch function of the built-in sunroof, intelligent electric air conditioning with a pollen filter, child seat fixtures, safety locks are standard equipment, while optional reverse radar.
The staff said that the chassis of the Turbo is special, its front suspension is connected through the subframe, which is designed with a subframe and double pivot point lower swing arm to improve the strength of the connection and attenuate road vibration. Rear suspension will be both sides of the wheels through the high tenacity torsion beam for flexible connection, left and right wheel movement is relatively independent. This is the H-type longitudinal arm torsion beam suspension often used in European small cars, which has obvious advantages in terms of comfort and firmness.
Adhering to the boutique route is to be one level higher than similar cars
At the launch of the Hublot, Great Wall decision-makers re-emphasized their boutique route: "The independent brand sedans have their own development paths. Our philosophy of building sedans is very clear: it must be a product with a high starting point, a global version, and in line with international regulations and standards; we do not build low-quality, low-priced cars, and we use boutique products with innovative technology to change the user's view of independent brands."
This point has been fully reflected in the Great Wall Elf. After the Great Wall Elf was introduced, it has been synchronously marketed globally both internationally and domestically, and more than 2,000 Great Wall Elves have been sold to countries in the Middle East, Africa, and Russia, and have been exported in bulk in more than 30 countries.
In the domestic market, Great Wall Elf, as the first unmodified small car, has accomplished the difficult action of 8 stunts. The Great Wall Elf, "a fine product among small cars", has been increasingly recognized by more and more consumers in the market. This time, Great Wall Motor once again hired Shanghai Matt Stunt Company, which provides services for F1 events, and the drivers from Germany, Italy and Switzerland dedicated a sumptuous stunt dinner for the audience. The drivers drove the Dazzling to complete the "180° turnaround drift into the garage", "360 big rotary tire burning", "360 big rotary tire burning", and "180° turnaround". 360 large rotary burning tires", "multi-vehicle high-speed head-to-tail serpentine around the pile" drift, high-speed reversing - U-turn - parking and other links. The Hollywood blockbuster's continuous difficult maneuvers were performed to the fullest extent by the Hublot, a small car with excellent performance.
Wang Fengying, president of Great Wall Motor, said: As another masterpiece after the Great Wall Elf, Hublot must first ensure that it is a high-quality car with solid workmanship and materials, fully embodying the words of "real and stylish", and challenging the similar models of joint venture brands with a comprehensive quality-price ratio. This car should not only be listed in the domestic market, but also fully comply with international regulations and standards to achieve global synchronization.
According to the supplier's reaction: all the parts of Great Wall Hublot come from the first-class manufacturers supporting the joint venture brand, and its price and quality are much higher than those of the same class, which is very rare among the independent brands.
The Great Wall Technology Research Institute told reporters: "The development of Hublot took us more than two years, can be said to be a thousand hammer, has now completed from minus 40 degrees to minus 60 degrees of testing and 100,000 kilometers of road test, in our own collision test room, completed the car is touching, side impact, car-to-car collision, simulated collision of the dolly, rollover and parts of 12 times test, through the rigorous and harsh test, the car has been the most important part of the car's life. tests, which have undergone rigorous and demanding inspections."
Constructing the CH platform Hardware equipment, technical level three or four years ahead
According to the planning of Wei Jianjun, chairman of Great Wall Motor, Great Wall's entry into the sedan market will be the first choice of the A-class cars, and in the A-class car market to do fine, do strong. To this end, the Great Wall constructed a new A-class car platform - CH platform, on this platform, invested 2.8 billion yuan to establish a well-equipped, including stamping, welding, painting, assembly, molding, engine production base of 200,000 units of the six processes complete. As well as in the domestic automobile enterprises rarely seen in the high standard road test site. This base, the digitalization of the breath, electrical control, computer control, automated robots and other high-tech production facilities can be seen everywhere. Dazzling will use a wealth of technological equipment and rivals to pull away.
And in terms of research and development, Great Wall has also invested more than 800 million yuan, with first-class technical research and development conditions and facilities. In addition to the powertrain development and design capability, test, inspection and analysis of the whole vehicle and parts, CAE analysis and vehicle modeling capability, it has built an international first-class test center, which is capable of completing all kinds of tests on the whole vehicle, chassis, engine and other products, as well as doing comprehensive monitoring and testing on the product's fuel consumption, maneuverability, etc. In addition, Great Wall has invested more than 800 million yuan in R&D, and has first-class technological R&D conditions and facilities.
In addition, the development process of the CH platform integrates the wisdom of international advanced automobile R&D teams. At present, Great Wall has been working closely with dozens of international design companies in the United States, Germany, Japan and South Korea to jointly develop parts and components projects, so that the product's energy-saving, safety, environmental protection, comfort and other aspects of the same industry in the country's leading position.
In the field of sedan production, although the Great Wall is a latecomer, but in the production, testing facilities, but the strong investment is more like a pioneer officer, the Great Wall in the quality of the product to ensure that the good intentions can be seen.
According to Wei Jianjun, chairman of Great Wall Motor, we are developing eight different models on the CH platform, including the Great Wall Elf, Hurray, and mini SUVs for the small car market, the Ling Ao for young people, the masculine Cool Bear, and the CH051 "5+2" for the utility inclined, as well as a small multi-purpose car. ", and the small multi-purpose MPV CH061, the product category will cover two-box and three-box sedans and SUVs, MPVs and other market segments.
Thanks to the platform technology, all eight models on this platform can **** with engines, transmissions, electrical systems and other parts. Industry insiders believe that Great Wall Motor's practice of fully utilizing a platform is a strong reference for independent brands to reduce manufacturing costs and improve the quality of components.
Great Wall Motors, a local automaker that has achieved unique competitiveness through high-quality management, has given people a chance to see the unlimited vitality of China's own-brand cars. Whether from the national "energy saving and emission reduction" requirements, or from the Great Wall's "boutique, science and technology, fashion" concept of car, Great Wall Hublot will have a broad market prospects. After 10 consecutive years as the champion of pickup truck sales, 5 years after the champion of SUV sales, good at fighting in the market segments of the Great Wall Motor can ascend to the throne of the champion of the A-class sedan? The industry is full of expectations.
Considering the price-performance ratio of Great Wall Hyunli
On Nov. 6, the price of Great Wall Hyunli was unveiled, with the first two models listed at 53,900 yuan for the deluxe model and 57,900 yuan for the elite model.
According to the head of the company's marketing department, the Deluxe model will become the main model of the Hublot, which is richly equipped, such as dual airbags, Dr. 8.0 version of the ABS and EBD, four-door power windows, intelligent electromagnetic back door and so on are all available. The Elite model adds equipment such as a tailgate with high-mounted brake lights, aluminum wheels, reverse radar, adjustable headlights, power exterior mirrors, and steering wheel audio controls.
So, is the price of Dazzling competitive in the current fierce market competition? The industry has done an analysis:
With the joint venture brand than dazzle price advantage is obvious, but the brand is at a disadvantage
From the current market A0-class joint venture brand, Yaris, new Fido, the new Le Ride, etc., these models are two-box, and dazzle the size of the similar.1.3-liter Yaris manual factory pricing of 84,600 yuan, 1.3-liter new Fido for 81,800 yuan, 1.2-liter New Lexus at 69,900 yuan, and the 1.3-liter Rainier at 69,800 yuan. the C2 at 77,800 yuan.
From the above, these models are 16-38,000 yuan higher than the HYUNLI, which can only be bought at the lowest price point of the joint venture brand. Undoubtedly, dazzle in the price has an absolute advantage, configuration is also obviously much richer. Although in the product cost-effective Huanli can compete with the joint venture small car, but in the brand on the Great Wall is weak. Currently buy a car users, indeed some do not recognize the brand, only for economic and practical, but this is part. Most users, especially some consumers in large and medium-sized cities, would rather spend more money to buy 70,000 or 80,000 yuan of joint venture brands, but not to buy economical and practical more than 50,000 yuan of independent brands, they value the brand and reputation.
Therefore, some domestic independent brands in order to survive, have to 2, 30,000 yuan or even greater price difference with the joint venture brand competition, this competition is cruel, but independent brands have to face this market reality. Dazzling the target group as both the pursuit of fashion, but also valued the product of consumers, more than 50,000 yuan price which is practical for consumers, is undoubtedly a very cost-effective choice.
Compared with the independent brands, the price of the showy slightly dominant, configuration is obviously rich
Likewise, compared with the independent brands of the two-box car, BYD F3R high end models of the factory pricing for 63,800 yuan, China Junjie FRV comfortable 58,800 yuan, Geely Golden Eagle standard 538,000 yuan, 1.3-liter Weizhi comfortable 55,800 yuan, it seems that the showy is still very competitive.
However, in addition to a slight advantage in price, it is rare and valuable is that the showy effort in the user can not see the place, its body using a large number of high-strength steel plate, the bottom of the car, the roof, four doors are equipped with a number of reinforced steel beams, forming an all-round three-dimensional "cage" type of protection structure. And in its class, it is the only car that adopts the internationally renowned brand Autolift airbags and electronic pre-tensioning seat belts, and the ABS and EBD are also the most advanced and mature Bosch version 8.0.
It is reported that the equipment and interior, parts and components of the Hublot matched by well-known brand suppliers are high-grade and first-class, which is unique among the domestic small cars of about 50,000 yuan. In the Great Wall Motor's new production base, showy processing production are international cutting-edge equipment. It can be said that the showy in the quality of performance to do a full effort, independent brand sedan, although the Great Wall is a latecomer, but in the enhancement of quality is the forerunner.
The pricing factor lies in the strength and tradition of the enterprise
In China's automobile industry, the Great Wall is not very big, car sales did not catch up with Chery, Geely, BYD, but the quality of its business is second to none, the Great Wall's strength and potential for development of the Chinese enterprises in the outstanding. This year, in a tough economic situation, the company's interim report shows that the first half of the net profit of more than 4 billion, and continued profitability over the years, own funds are sufficient, there is no loan liabilities, so there is no reason for such a company to set prices on the high side of the impact of market share, and have the backbone to minimize the price.
Users of Great Wall Motor's pricing say it's "always been more generous". In the 1990s, they rely on cost-effective to become the boss of the national pickup trucks, has been maintained for 10 years; 02 years more than 80,000 yuan SUV listed in the country triggered the "Saifu phenomenon"; today's main model Haval CUV, relying on cost-effective to become the national SUV single-brand sales champion; this year's launch of the Jiajiu in the MPV The price to the lowest, market sales increased greatly, also rely on this tool: the price of one step, relying on cost-effective to win. Industry insiders believe that most of the independent brand cars rely on low prices to win, but the Great Wall car is the opposite and line, from the beginning of the car to determine the boutique route, not only rely on price to attract users, which is reflected in the boutique car Great Wall elves, but this boutique route many consumers do not buy, because of its "excess quality" to make manufacturing Due to its "excess quality" so that the high cost of manufacturing, "good but not good", although to meet the needs of the overseas market, to achieve a batch of exports, but not quite adapted to the needs of the domestic small car users of this particular group. Huanli this pricing obviously learned a lesson from the elf, fully considered the overseas market and take care of the domestic market. Hopefully, they can achieve a double harvest in the international and domestic markets.