2.1 Demonstration animation
Product demonstration animation is the use of three-dimensional animation and film and television post-processing software, the product's structure, features, functions, working principle of the three-dimensional through the form of animation, so that people intuitively, in detail, a full range of dynamic understanding of the new product features and characteristics. This lifelike form of product performance to the customer to bring novelty, good sense and trust. Especially the appearance of industrial products, structure, function, production process, etc., through the three-dimensional animation multi-angle all-round demonstration, breaking through the previous can not shoot the internal structure of the product, relying solely on the text and CAD drawings to illustrate the bottleneck of the product in the form of animated video clearly and intuitively presented to customers.
Product demonstration animation of this delightful multimedia presentation has been widely used in enterprise product development, testing, publicity, display, etc., to become the company's Web site, industry exhibitions, the salesman at hand the best display tools (animated promotional videos, multimedia interactive CD-ROM, online virtual demonstration, etc.).
2.2 Basic Functions
1) Strong publicity tool-intuitive expression to simplify the traditional marketing procedures by oral presentation, graphic information, physical samples, etc., reducing the communication links between marketing staff and customers
2) Improve brand competitiveness-innovative forms combined with high-tech Marketing is a symbol of the company's new image and strength, which helps to enhance the brand value of the company and its products
3) Reduce the cost of sales - you can mail CD-ROMs or send video files directly to reduce the cost of sales staff travel expenses, reduce business costs
4) Reduce the cost of after-sales service - the equipment can be used as a guide to product operation, FAQs and other explanations, Product operation guide, frequently asked questions and other explanatory information can be realistically simulated instead of the traditional manual, easy to understand greatly save the cost of after-sales service, but also convenient for the user
5) show the working principle - the structure, features, functions, working principle of the product through the animation form of three-dimensional presentation, so that people intuitive, detailed, all-round dynamic understanding of the new
6) Showing the internal structure - the appearance, structure, function and production process of industrial products.
7) Improve the skills of employees - to help producers dynamically and intuitively understand the structure and principles of the product, and effectively improve the technological literacy of the entire enterprise
8) Easy to understand - vivid and intuitive audio-visual playback form of the product demonstration, the customer can control the process of playback, so the product performs to the customer
8) The product demonstration can be used to demonstrate the product, the customer can control the process of playback, so the product performs to customers. p>2.3 Application fields
Product demonstration animation field is mainly manifested as follows:
1) industrial products-automobile animation, aircraft animation, ship animation, train animation, ship animation, spaceship animation
2) electronic products-mobile phone animation, medical equipment animation, monitoring instrumentation animation, security equipment animation animation, security and anti-theft equipment animation
3) Mechanical products animation - mechanical parts animation, oilfield mining equipment animation, drilling equipment animation, engine animation
4) Product production process animation - product production process, production process, industrial products, such as the production of three-dimensional animation production line