Han Hong charity foundation how to operate

Since the outbreak of the new Crown pneumonia epidemic, singer Han Hong's Han Hong Love Charity Foundation (hereinafter referred to as "Han Hong Foundation") has aroused great concern in the community.

First, Han Hong once said, "The original packet of instant noodles can be publicized" has been widely spread again; then Han Hong Foundation raised money for the prevention and control of the epidemic reached 329 million yuan, far more than most foundations.

Subsequently, "Sima 3 Jealousy" a report material, and Han Hong and his foundation pushed into the vortex of public opinion. The Beijing Municipal Civil Affairs Bureau's investigation results show that the foundation's overall operation is more standardized, but there are also some problems.

So, what kind of organization is the Han Hong Foundation? What is the relationship with Han Hong? Foundation has the ability to receive and use the 329 million yuan of epidemic prevention donations? The Public Welfare Times reporter will show you a Han Hong Foundation stripped of the star aura.

Caught in a storm of trust and doubt

On January 24, 2020, the Han Hong Foundation launched a project called "Han Hong's Love for Wuhan", which allows donors to transfer donations through mobile banking, Internet banking, and bank counters. At the same time, as the initiator of the foundation, the singer Han Hong began to appeal to the stars in the entertainment industry to donate.

Based on Han Hong's appeal, celebrities have, with 216 celebrities such as YiYang QianXi, Wang Yibo, Lu Han, Liu Tao, etc. donating to the Han Hong Foundation. At the same time, the "Hanhong Love Wuhan" program has also received a large number of public donations.

In some charitable organizations due to the use of epidemic prevention funds and information disclosure is not timely and transparent and was questioned at the same time, Han Hong once said, "the original packet of instant noodles can be disclosed" was widely spread. January 29, Han Hong in microblogging appeal "trust, you will donate! Please be sure to write your name clearly, thank you!"

However, just 2 days after the appeal, the Han Hong Foundation issued a statement to suspend the receipt of funds. The reason given by the foundation is "in view of the current donation amount is too large, our implementation capacity is limited, we must suspend the acceptance of donations".

This statement shows that, firstly, whether based on Han Hong's trust or the trust of Han Hong Foundation, the final recipient of donations is the Foundation, not Han Hong; secondly, in a short period of time, Han Hong Foundation to receive donations more than the Foundation's ability to perform.

Then, Han Hong Foundation received how many epidemic prevention donations? Foundation information released on March 21, the foundation has received from artists, the public, enterprises and organizations donated money *** totaling 329 million yuan.

Why did the Han Hong Foundation receive 329 million yuan in donations and feel limited in their ability to perform? To answer this question, you need to understand the relationship between Han Hong and Han Hong Foundation, Han Hong Foundation is what kind of organization.

But then, the voices that questioned the Han Hong Foundation began to appear.

On February 13, Sima 3 Ji said on his microblogging account that he had reported the Han Hong Foundation, saying that Han Hong had not published an "annual report" in accordance with the law since the foundation was set up in May 2012, and that he had not begun to collect charitable donations from the public before obtaining the qualification of public fund-raising for foundations, and that for many years he had not made foreign investments to the public. Foreign investment is not in accordance with the law to the public to publish relevant information and other violations.

On February 20, the Beijing Municipal Bureau of Civil Affairs announced the results of an investigation into the problems of the Han Hong Foundation. The briefing said, Han Hong Foundation since its inception, the overall operation of more standardized, especially in the fight against the epidemic has done a lot of work, should be supported and affirmed. There is a part of the investment matters public untimely, without obtaining the qualification of public fund-raising before the public fund-raising behavior. The Bureau has asked the Han Hong Foundation to make corrections.

That is to say, Han Hong Foundation is a certain problem. February 21, Han Hong Foundation has responded to the problems explained.

Since then, Han Hong Foundation's epidemic prevention work continues. Its progress was disclosed in summary on March 21: it has received donations from artists, members of the public, enterprises and organizations *** totaling 329 million yuan, the total amount of money spent on 253 million yuan. Until March 21st, 17 cities and states, 101 counties and 271 medical institutions in Hubei Province have received the materials purchased and donated by Han Hong Foundation. Since then, there is no summary disclosure to March 21st data, the progress of the use of its funds for 76.90%.

Han Hong ≠ Han Hong Foundation

Whether praising or questioning, the main body of this epidemic prevention work is the Han Hong Foundation, not Han Hong. So, what kind of organization is the Han Hong Foundation?

The Han Hong Foundation was established in 2012 by Han Hong's personal donation of 2 million yuan as the initial capital in the Beijing Municipal Civil Affairs Bureau registered a non-public fund-raising foundation.

The foundation is a kind of social organization, which is a non-profit legal person established in accordance with the provisions of the Regulations on the Administration of Foundations, using the property donated by natural persons, legal persons or other organizations for the purpose of engaging in public welfare undertakings.

Although Han Hong Foundation is Han Hong initiated, but since the time of its establishment, is an independent legal person, legally speaking, the two are independent subjects.

The foundation operates by organizing fundraising and accepting donations. Han Hong can donate to the Han Hong Foundation, but the funds of the Han Hong Foundation are actually more from the donations of other subjects - this is the case of the epidemic prevention fundraising.

As a result of non-publicly funded foundations, the establishment of the Han Hong Foundation is limited to the targeted group of people to raise funds, mainly Han Hong's friends in all walks of life, especially the entertainment industry stars and businesses as the main donors.

On August 8, 2019, the Han Hong Foundation obtained the qualification of public fundraising for charitable organizations, and can raise funds for the public.

This is also the source of the report of Sima 3 Jealousy, "before obtaining the qualification of the foundation of public solicitation has begun to openly solicit charitable donations from the unspecified public".

The Hanhong Foundation also recognized that: from 2013 to the end of 2018, the Foundation through the official website and WeChat public number to get 2.89 million yuan, accounting for the Foundation since its inception to the end of 2018 all the donation income of 1.69%, the above amount of money are used for charitable purposes. 2018 the end of the Foundation to stop the above work.

We can also see that Han Hong is not equal to Han Hong Foundation, and the trust and evaluation of Han Hong cannot be automatically equated with the evaluation of Han Hong Foundation.

So, how should we look at the relationship between Han Hong and the Han Hong Foundation? In addition to being the founder, Han Hong is also the director of the Han Hong Foundation.

In fact, the information disclosed on the official website of the Han Hong Foundation shows that the legal representative of the Han Hong Foundation is the chairman of the board of directors, the current chairman of the Foundation is Li Jian, the Secretary General is Wang Zengjuan.

Annual income and expenditure of less than 30 million yuan

Although the Han Hong Foundation is an independent legal person, but the public level of the foundation is not known, standing in the foreground is often Han Hong. The foundation's previous actions were mostly centered around Han Hong, and its fundraising was largely dependent on Han Hong's influence.

For example, the foundation's brand activities "100 people medical assistance series", generally using volunteer organizations, most often Han Hong led a convoy of volunteers to remote areas in the west, these volunteers are mostly Han Hong as a link to all kinds of popular artists. In a way, it is Han Hong's circle of friends in the group to do public service.

Because of Han Hong's personal aura, the foundation's high visibility, but in fact, Han Hong Foundation funds are not large. The "Public Welfare Times" reporter according to the charity China network and the official website of the foundation public data combed from 2012 to 2018, the foundation donation income and expenditure table, through the data can be seen, the peak year of 2013, its donation income of more than 40 million yuan, in the following five years, donation income of no more than 26 million yuan per year. 2012 to 2018, the total donation income adds up to about 170 million yuan.

Han Hong Foundation income and expenditure over the years table (data from the official website of the Han Hong Foundation 2012-2018 audit report)

It is worth noting that the foundation's official website does not disclose the 2012, 2013 annual report, part of the year's foreign investment information has not been published. It is understood that the reason for the existence of the official website publicity and other multiple boards are not perfect, because the official website of the Foundation was just established in December 2019 - the Foundation needs to fulfill more information disclosure obligations after becoming a public foundation.

Corresponding to the endowment is the foundation's staff is not much, according to the foundation's annual report, the staff is 15 people, including 7 people in the program department, 4 people in the Department of Publicity, 2 people in the Department of Comprehensive Management, and the per capita monthly salary of the staff is 7,000 yuan.

This explains the foundation's statement that "our ability to perform is limited, we must suspend the acceptance of donations". An annual processing scale of less than 30 million yuan of organizations, the face of a month or two to deal with the task of 329 million yuan, the difficulty can be imagined.

It is important to know that, a few months ago, Han Hong Foundation has only obtained the qualification of public fund-raising for charitable organizations. Previously, the foundation needs to dock only a limited number of donors (more Han Hong call showbiz stars, etc.), after public fundraising, the foundation needs to dock is uncountable public, and with the epidemic fundraising as a huge amount of money - by the trust is good, but whether it can cope with or unknown.

The star to set up a foundation ≠ star donations

In fact, Han Hong Foundation is facing the problem is not a case, there are a number of stars set up by the Foundation encountered the same problems and questions.

In recent years, the stars involved in public welfare mainly in the following ways:

The first way is public service endorsement, that is, the stars as charity ambassadors, participate in charity activities, etc., this kind of way does not need to donate, but need to be personally involved in the star.

The second way is charitable donations, that is, through personal, affiliated companies or studios directly donate money and goods. For example, Huang Xiaoming, Louis Koo, etc., their donations are more than ten million dollars.

The third way is the special fund, which is set up under the large foundation for a specific purpose. According to statistics, by the end of 2019, there are nearly 20 special funds set up by stars independently or jointly. As it is under a large foundation, it is not an independent legal person.

The fourth way is to set up a foundation. Generally named in the name of the star himself, Han Hong Foundation is so. Unlike the first three ways, as a newly established independent legal person, there is a need for a complete organizational structure and management team, which can not be achieved by relying on the star alone.

More importantly, the source of funding is no longer just the star, but more donors. From the Han Hong Foundation's annual report data can be seen, the foundation's funds from Han Hong is only a very small part.

In 2018, for example, the annual report requires the disclosure of "annual cumulative donations more than 5% of the foundation's donation income for the year, or more than 5 million yuan of donor units or individuals", in order to donate the income of 221,218,510.60, 5% is 1.1 million yuan. But the annual report disclosure of large donors and no Han Hong, there is no anonymous donor.

Celebrity Foundation to where

and the public perception of "celebrity foundations are celebrities in the public good" is different, "celebrity foundations are actually using donor funds for public welfare", when the public clear this point, will put forward a higher foundation. The public is clear on this point, the foundation will be more demanding.

In fact, the star in the establishment of the Foundation is not a few, such as Li Yapeng founded the Beijing Huma Angel Children's Charity Foundation, Jet Li founded the One Foundation, Yuan Li initiated the establishment of the Shanghai Yuan Li Public Welfare Foundation, Jackie Chan established the Beijing Jackie Chan Charitable Foundation, Yang Lan established the Sunshine Culture Foundation, as well as the Han Hong Foundation, etc.

Then, nowadays, celebrity foundations are actually using donor funds to do public welfare.

So, how is the development of these celebrity foundations today?

For example, the One Foundation, when Jet Li's appeal in the Wenchuan earthquake, the Lushan earthquake and other relief raised far more than the Han Hong Foundation's funds, but because of the implementation of the problem can not be questioned in a timely manner. At the same time, due to the foundation's disaster relief funds from the public, and Jet Li individual does not have a large amount of donations, but also caused a variety of good money about the foundation where the speculation. Since then, One Foundation has promoted the "go Jet Li".

Another example is Li Yapeng founded the Beijing Huma Angel Children's Public Welfare Foundation, was once the focus of public opinion. But because of the existence of Li Yapeng's subsidiary companies, also caused the question of the destination of the funds, gradually faded from the public eye.

What will be the future of the Han Hong Foundation?

The ability of celebrities to be trusted does not equate to the ability of their foundations to do the same.

In the view of Deng Guosheng, associate dean of Tsinghua University's School of Public **** Management, people and organizations are too connected, which has both advantages and disadvantages. The public has higher expectations of celebrities and is prone to moral abduction, which will have a negative impact on the development of the organization. This requires celebrity organizations to become more professional and transparent.

Cheng Fen, director of the Public Welfare Research Center of the International Academy of Public Welfare, said that the star aura is a double-edged sword, because of the star aura and attention and support, do good or bad can easily be placed under the magnifying glass. Celebrity foundations in addition to the qualities of the celebrity itself, but also has the qualities of a charitable organization, which needs to be strengthened as a charitable organization attributes, standardized operation, with the social influence of celebrities have the same effect as a model.

So, how to achieve long-term development of the star foundation in the future? Deng Guosheng suggested that professionals can be entrusted to take care of the foundation, celebrities more at the level of directors. "The future development of celebrity foundations from the international trend of the pros and cons, some may use the celebrity aura, towards more professional, transparent direction. Some will be gradually de-starred, slowly turning independent.

Professional ability to do charity work in the star has a very important role. In Deng Guosheng's view, celebrity foundations want to do professional, in accordance with the laws of social organization management and mode of operation, including project design, team management, human resource management, etc. need to be professionally embodied. In addition, it needs to do a strategic planning, clear positioning of the organization, the focus of the project, and invite professional managers to help the operation. "Although celebrity foundations rely on celebrities to develop, the long-term planning should take into account the exit mechanism of celebrities, regardless of the length of the exit time." Cheng Fen said, in the process of development towards professionalism and transparency, first of all, we need to have a professional team, in accordance with the legal norms of the law, grasp the legal bottom line, but also consider the effectiveness of the project results and the use of resources, with higher standards for themselves, through insight, execution, influence to do more advocacy level, to become a social model and a leader.