"Donkey-hide gelatin" refers to the solid glue made from the skin of the equid donkey, which is boiled and concentrated. It can be used as medicine and food. It can be classified as both traditional Chinese medicine and health food.
The function of "Donkey-hide gelatin" itself is to nourish blood, stop bleeding, nourish yin and moisturize dryness. It can nourish blood, whiten and nourish the skin, fight aging, fight fatigue, improve immunity, and is suitable for a wide range of people.
"Blood replenishing" can be regarded as a medical term, so if it is not medical treatment, medicine or medical equipment, medical terms are not allowed to be used. Please refer to Article 17 of Chapter 2 of the Advertising Law:
Article 17 Except for advertisements for medical treatments, drugs, and medical devices, any other advertisements that involve disease treatment functions are prohibited, and are not allowed to use medical terms or make promotions easy. Terms used to confuse products with drugs and medical devices.
But donkey-hide gelatin itself has the properties of medicine. As a kind of medicine, the function description of donkey-hide gelatin mentions blood replenishment. In fact, there is no problem and it can be used.
However, it should be reminded that whether it is regarded as a medicine or a health food, do not make any assertions or guarantees about its efficacy. Chapter 2 of the Advertising Law clearly stipulates the advertising content guidelines:
Article 16 Advertisements for medical treatment, drugs, and medical devices shall not contain the following content:
(1) Indicating efficacy and safety Assertions or guarantees;
Article 18 Health food advertisements shall not contain the following content:
(1) Assertions or guarantees indicating efficacy and safety;
(2) Involving disease prevention and treatment functions;
The "forbidden words" in the advertising law are inappropriate words used in advertising based on the interpretation of the advertising law by major e-commerce platforms and websites. : Extreme words, false and exaggerated words, misleading and inducing words, and other words that violate laws and regulations. It is also to help advertisers and advertising operation and promotion practitioners engage in advertising operation and promotion work more safely.
With the long-term implementation and increasingly strengthened supervision of the advertising law by relevant government functional departments (industry and commerce, etc.), and with the continuous in-depth interpretation of the advertising law by various e-commerce platform websites, prohibited words in the advertising law The scope is also constantly expanding, and at the same time, tools for detecting banned words in advertising laws have emerged. Common ones include: Baidu related thesaurus, Tmall thesaurus, Jingdong thesaurus, online detection, detection software, etc., through these detections Tools can also effectively help advertising operation and promotion practitioners to quickly and effectively identify prohibited words in advertising laws. You can choose tools that suit you as an auxiliary for operation and promotion copywriting work to ensure their safety and legality.
Reference: Tmall Dictionary, CiNiu