City：Tongxiang
Telephone Area Code：Details：0573
New Oriental Village Xinhe Village Xingqi Village Yonglian Village
Xinlian Village, Sweeping the village of the Puzhai Yongle Village
Puyuan Town, the village of the oil car bridge village of the Xinxing village of the Rongyu village of the
Rongqi waterfront village of the village of the Xingang Village
p>China's Famous Woolen Sweater Town - Puyuan Town, Tongxiang City, Zhejiang Province, Province,
<> Updated:2008-11-19 10: 14:15
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China's Famous Woolen Sweater Town - Puyuan, is famous for "the history of five major towns in Jiangnan," one of the famous at home and abroad, and the birthplace of "China Pu Silk". The birthplace of "China Pu Silk". Located in the center of Shanghai, Suzhou, Hangzhou Golden Triangle, 127 kilometers away from Shanghai, Hangzhou, 65 kilometers away, 18 kilometers away from Jiaxing City, the traffic is convenient, the geographical position is unique.
Puyuan Woolen Sweater Market, founded in 1988, is located on both sides of National Highway 320. Who would not have thought that this year a handful of people built up the side of the road through fund-raising to a simple sweater market place to become the country's largest knitwear distribution center after more than 10 years of development, standardized management of large-scale professional market - wool sweater market - Puyuan. The 12 tradable stores in the market are 5,000 freight centers with 168,900 tons of annual shipments of more than 5 million pieces of sweaters sold all over the country and exported to Japan, France, Korea, Italy, Britain, Russia, South Africa, the Middle East, the East and other countries and regions. ?
When the market appeared Puyuan wool sweater industry, from the gradual emergence of like a snowball Puyuan wool sweater industry, attracted a large number of wool sweater production enterprises around the world to set up trading market to complete, so as to enter the development of the fast lane market and industry interaction.
Support the development of the market and the growth of the tertiary industry, driven by the faster economic development of the region, support management, efforts to improve the product market based on this understanding, the municipal party committee, the municipal government, the municipal party committee, the municipal government set up directly under the woolen shirts market management committee, the lead of the 21 units of the expansion of the trading range of scale of investment of nearly one hundred million yuan. In order to meet market demand, in June 1999 1-3 marked the CMC area fa?ade renovation fully launched the market transformation, opened a boutique street, product upscale, indicating that the market's tastes have been fully upgraded. Puyuan wool sweater market spontaneous establishment of government support, management system and mode of innovation, high inserted the wings of take-off.
Development of the sweater industry
Nearly 30 years, Puyuan started from three hand-cranked horizontal machine, with extraordinary speed, has now developed to the scale of the annual sales of more than 500 million sweaters. Domestic famous brands, such as Armani, Pierre Cardin, Blue Velvet Dragon international famous brands, and Deer King, Ordos, Bosideng, Hengyuanxiang, etc., will be transferred to their own production of sweaters here. Puyuan people rely on their own hard work and wisdom, out of the development of a regional economy with local characteristics, to create a new road of regional industrial brand, today Puyuan is an attractive fragrance, attracting the world's businessmen!
Integration of resources, gathering popularity, expanding influence, and constantly enhance the efficiency of the market radiation of enterprises focus on Puyuan town to foster the development of the market. On the one hand, the market management departments to use the Chamber of Commerce, trade associations, chambers of commerce often held foreign economic and foreign trade knowledge, training and seminars, especially the promotion of textile quota era, the changes in the international clothing market, so that textile entrepreneurs realize that the international market is facing a re-division of the market, the first to occupy this market, who should benefit. On the other hand, starting from grasping the hardware, the formation of foreign trade service center, to provide enterprises with foreign trade one-stop service. In accordance with international practice, Puyuan market also erected a third-party product inspection and testing services platform. Zhejiang Jingwei Notary Inspection Company has been notarized by the National Laboratory Accreditation Organization, the third-party product testing services that can be provided to knitting enterprises and businesses. Puyuan wool sweater market covers an area of 350,000 square meters of the central business district has sprung up. Market Management Committee, Tongxiang Sweater Chamber of Commerce also cooperated with Alibaba to establish an online trading platform, sweater enterprises to the international market.
"Going out" development strategy
Strong government efforts, Puyuan sweater industry has learned to "walk on two legs. Fresh domestic management again and again, and then organized enterprises "go out" to participate in exhibitions, to go to the foreign trade clothing market in Europe, the Middle East, Russia and other economic and trade groups to visit each other and publicity. Gradually from Puyuan wool sweater brand and reputation of the "going out" economic development process of internationalization strategy "going out" and the speed of meeting.
"Going out" at the same time brought Puyuan wool sweater transformation and industrial upgrading. Puyuan wool sweater market Donghua University, Zhejiang University, Zhejiang University, Beijing, Jiangxi Institute of Clothing and other institutions, the formation of various forms of technical service systems and information platforms, wool knitting sweater enterprises, technical consulting and market research services for the comprehensive upgrading, driven by the industry. Puyuan human resources service center, to provide enterprises with good human resources has been put into operation.
Through the guidance, Puyuan wool sweater products realize the transition of enthusiasm, Puyuan fashion out of each year, new raw materials, from ice hemp, Tencel? Puyuan finishing aspects of anti-pilling technology knitwear, soft technology and environmental protection technology is leading, can wool sweater quality to meet the WTO rules under international standards, technology and green barriers. Earlier this year, Zhejiang Que Co., Ltd. developed anti-static finishing of wool fabrics knitwear non-iron finishing, the two technologies are a relief to find partners to produce sweaters and pushed to the market. The ancient company is currently working with Donghua University, Science and Technology Innovation Service Center, the founder of Zhejiang sweater dyeing and finishing technology.
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"Going out" Puyuan sweater enterprise scale rapidly expanding. Puyuan wool sweater industry management departments are also actively Fuyoufuqiang scale enterprises, increase efforts to support small and medium-sized enterprises, the establishment of leading backbone enterprises, guiding enterprises to use high technology, transformation and upgrading of traditional industries, to improve international competitiveness, so as to further solidify the industrial foundation of the Puyuan area of the sweater. In the first sweater enterprises have imported equipment, technological transformation, update the production process, the company bigger and stronger. In the first half of this year, more than 20 sweater enterprises registered with the authorities, the need to import more than 350 automatic computerized jacquard flat knitting machine, 9 enterprises to apply for technological transformation of the application.
"Brand development strategy
Puyuan people in Puyuan feel most y the Puyuan wool sweater brand. Puyuan enhance the brand as part of the corporate culture, to build their own brand has been put on the most important agenda Puyuan wool sweater industry development. They believe that the composition of the many brands is a local cultural development of the inevitable requirements, in turn, a local culture also has a role in promoting the development of local brand building. Therefore, the management should guide enterprises to take the brand-oriented development path and brand strategy. Attracting well-known brands Pierre Cardin, Valentino, Blue Velvet Dragon, crocodile and Hengyuanxiang, Ordos, Deer King, Zhenbei, Chunzhu settled in Puyuan wool sweater industry in China's brand building base, the exposition of the international brand, the never-ending trade fair.
The investment environment for businessmen to attract foreign investors will often be more useful for investment than the introduction of personnel, Puyuan Woolen Sweater City are aware of. They are constantly improving the software, hardware construction, investment settled in Puyuan and voluntary investment environment advocates. By cultivating Puyuan wool sweater market to grow from a small market for the nation's largest distribution center for sweaters, and in the formation of raw materials to produce wool knitwear processing, complete professional marketing, printing and dyeing, finishing, logistics industry chain, production, marketing, research and information centers, the nation's sweaters, knitted garments. Good industrial advantages and entrepreneurial environment, to the businessman provides a broad space for development. Puyuan Sweater City Industrial Park has a planning area of 37 square kilometers, with two sub-districts of Wutong and Longxiang. Puyuan has introduced a total of 168 projects, attracting capital of 4.6 billion, has signed more than 50 investors waiting to invest in the park.
Woolen sweater market development
Puyuan woolen sweater market has experienced 17 years of development, always focusing on the establishment of a good internal and external environment. Hardware and software environment, because they know how to determine the success or failure of a professional market. Integration of joint administrative law enforcement bureau, law enforcement forces, fire department, the squadron of police special rectification of the consignment industry, focusing on the fight against counterfeit trademarks, the formation of human resources service centers, Puyuan Woolen Sweater Market has always spared no effort to standardize the management of the majority of operators and investors to create a stable and orderly business platform.
If today Puyuan Woolen Sweater Market becomes a national industry leader, but also conducive to them to see farther "about the environment and development, and go a little bit ahead. In 2000, the business users of the business mind development group launched a summer knitted T-shirt. Seeing this phenomenon, caused by the thinking manager Puyuan wool sweater positioning: fashion sweater, market trading off-peak seasons, breaking the sales area to expand, need to walk the road. Therefore, the market management, increase scientific and technological support to encourage enterprises to carry out new product development, a variety of summer cure ice hemp, Tencel? , mercerized cotton, sea island cotton knitted garments constantly. Puyuan knitting industry after finishing today, technology not only leading the country, some famous international.
The recent production base, industrial expansion to a certain extent, more operators need to collect this idea was born directly under the Puyuan Sweater City Industrial Zone, Puyuan wool sweater market development history. An important turning point. Like a magnet, not only attracted more than sweater enterprises scattered around the industrial zone, but also attracted a number of well-known apparel companies to join to promote wool spinning, knitting, printing and dyeing and finishing to complete the sale of the industrial chain and the formation of a strong wool sweater industry cluster.
Never satisfied with the market manager did not stop. Puyuan wool market concept, market-oriented reform and innovation to explore and improve the market area, an area of 350,000 square meters of the central business district rose, foreign trade service center, the World Trade Center, the International Trade City, the International Trade Center and Jinmao Tower has been established to extend the tangible market to the intangible market expansion.
Puyuan Woolen Sweater Market is steadily moving forward to establish a modern commercial city and build an international knitted garment production, marketing and scientific research base.
Sweater private economic development
Puyuan Town, Tongxiang City, one of the important window of reform and opening up Tongxiang City, Zhejiang Province, strong economic township momentum, good prospects for development, and the surrounding areas of strong radiation and demonstration. This is mainly benefited from the support of the private economy, that sweater Puyuan with local characteristics of the block economy.
The status quo, the development of private economy Puyuan wool sweater
Puyuan wool sweater private economy in the 1970s, formed in the 1980s, developed in the 1990s. From the case of a recent survey, Puyuan wool sweater production and processing households in 1776, the sweater private sector unemployed employees 8912 people, including 5722 people in the town (64%), the field 3190, accounting for 36%, with 8 sweater all kinds of production and processing equipment 2654, 1406 sets of 221 sets of circular knitting machines, flatbed 533, 342 bending the needle car, ironing machines 127 The total value of the equipment is about 15.08 million. A total production, processing all kinds of sweaters 57380000.
The development of sweater industry, promote the rapid expansion of the market specializing in sweaters. At present, the market covers an area of 570,000 square meters, construction area of 220,000 square meters, more than 5,000 booths, 10 sweater trading sweater trading, accessories trading and consignment center. In 1998, through the construction of Puyuan Clothing City, expanding the market business field, in order to balance the contradiction between the market's off-peak season, and promote the stable development of the market equilibrium. Puyuan Sweater City Co., Ltd. was formally established in August 1999. The establishment of the joint-stock limited liability company, thoroughly rationalize the relationship between the property rights unit. Administration of the management and development of the market share of the phase separation, accelerate the establishment of a modern enterprise system, improve the level of business management of the market. At present, we are carrying out the preparatory work, Puyuan Sweater City Industrial Zone regeneration sweater city construction will greatly improve the gathering power and radiation power of the sweater private economy has become the new Puyuan economic growth point.
Promoting the sustainable development of wool sweater from Puyuan wool sweater private economy private economic development of some ideas, the general trend is good. Sweater industry, the era of small business in the past, small production, family workshop type does not meet the requirements of the modern market economy. In the face of new opportunities and challenges, we must enhance the sense of anxiety on the good articles on the guidance, management, service, and promote the town's sweater private economy to achieve a new leap forward.
1, and actively guide the development of private economic development of the strength of the sweater.
Ubiquitous sweater my city, private enterprises are smaller and more competitive, guide, promote the development of the road of advantageous enterprises in the enterprise support, support the advantage of the road of advantageous enterprises, and make full use of the enterprise to drive the prosperity of the local economy, to guide individual private owners to take the road of scientific and technological development, relying on science and technology, development of their own, to encourage the individual, the private owners to put their money into To the upgrading of equipment, encourage individual private owners, and with scientific research units to accelerate product development, brand name hits, guide individual, private owners, take the road, horizontal associations, encourage cross-regional enterprises have a certain scale of production, cross-industry operations, the formation of the advantages of large-scale production, to guide the individual private owners to enter the park, the road to the development of clusters, growth of woolen clothing with a huge advantage of the scale of the economy To guide individual and private owners, the development of export-oriented economy to encourage sweater exports my city sweater, fully tap the potential industrial development at the same time, and actively encourage foreign investment to set up factories in my hometown to the path of outward development.
2, focusing on management, cultivating new advantages of the development of private economic sweater.
Strengthening management, mining connotation, the level of continuous improvement in the management of the advantages of promoting the development of the private economy in my hometown sweater. First of all, to strengthen the management of raw materials, production management, quality management, sales management, quality based on the elimination of substandard, fake phenomenon, followed by the promotion of sweater private enterprise self-management. For individual, private enterprise, social ethics education, strengthen individual, private owners of the legal business, according to tax awareness, promote individual, private owners, strengthen self-management, self-education, strengthen the legal system education and professional ethics education; again to strengthen the management of the sweater private enterprise party building. Conditional sweater leading the private economy, focusing on the construction of enterprise culture, strengthen the political ideological work of enterprise workers, and do a good job in the construction of spiritual civilization.
3, improve service, optimize the sweater private economic development environment.
Conscientiously implement the Fifteenth National Congress of the Party and the spirit of the "Constitution", on the existing basis, to further optimize the environment for the development of the private economy. Breakthrough ideological understanding, to fully understand the importance of the private economy, we modernize agriculture and rural areas in advance, further emancipate the mind, raise awareness, improve the work of the idea; breakthroughs in improving the soft environment, through in-depth publicity, the town by up and down to further unify the idea, form a new environment for the development of the private economy, and to improve the environment for the development of the private economy. Town by up and down to further unify thinking, the formation of synergies, cross-sectoral coordination, our goal is the same, strengthen the sense of service, efforts to standardize the current MLA procedures, review and approval of the Division of the encouragement of the policy put in place; exploring international breakthroughs, on the one hand, we must strengthen the construction of the talent team to encourage support for small and medium-sized enterprises and a large number of foreign talent training, on the other hand, reform of the existing foreign trade Management system, speed up the introduction of relevant policies to actively promote individual and private enterprises to enter the international market, the breakthrough in the content of the service, pay attention to developments and changes in the state of affairs, and constantly update the service in the service of economic development trends in the grasp of the initiative to expand the scope of services, the implementation of the responsibility of the service, improve the level of service. In particular, to strengthen the three aspects of the service, that is, to strengthen the information service, coordination and consulting services.
● Puyuan Woolen Sweater Market all kinds of sweaters, knitted garments annual sales of nearly 4 million, every three people in the country has a person wearing Puyuan sweater industry leader sweater.
●Puyuan Woolen Sweater Market, there are more than 1,200 tons of goods shipped to all parts of the country every day, and in the peak tourist season, 90% of the wholesale trade of these products.
●Puyuan Woolen Sweater Market in the 15 years of development, product pattern, operating personnel, business model of the three transformations.
Woolen sweater market took shape
Puyuan sweater industry began in the mid-to-late 1970s. Puyuan Township in 1988, a group of people's insight collectively, built more than 50 places of business covers an area of more than 4,300 square meters of the township of the south side of the road, formed next to the woolen sweater market, the move opened the prelude to the development and construction of the Puyuan woolen sweater market.
In 1992, southern Jiangsu, Zhejiang, Northeast sweater processing industry such as mushrooming ubiquitous, Puyuan wool sweater regional economic center of life, and there is a certain basis for development. Tongxiang Municipal Government to seize the opportunity, the development of tertiary industry as an important economic growth point in the development and construction of Puyuan wool sweater market, and focus on the development of the construction market. In just three years, 21 units in Tongxiang City invested nearly one billion dollars in Puyuan to develop 10 woolen sweater trading zones and establish a business place of more than 3,000. The market has attracted merchants from cities such as Shanghai, Hangzhou and other places in the northeast and southwest of China, and the four-way Puyuan wool sweater broadcast.
Puyuan market in the past three years, adhere to institutional innovation, establish a management model to adapt to market demand. CMC one hand over the standardized management, market planning, sound system, the implementation of measures to make the market a better order of operation. On the other hand, CMC market transformation and construction, through the implementation of the perfect market image, expand visibility, and adhere to a relatively stable preferential policies to attract businessmen from all over the country to settle in Puyuan, relying on the market, the success of China's development? Puyuan sweater city industrial zone.
Puyuan Woolen Sweater Market, in the 15 years of development of the three major changes in the product structure, management personnel, mode of operation. Work current in the country, early, low-grade, high-grade main market will be mainly by the local engineering and construction areas of wool, cashmere clothing manufacturers across the country. Mainly outside the market operating body to the location of the province, city, autonomous region there are merchants in Puyuan operating sweater enterprises, Russia, the United Arab Emirates, South Korea, Japan, Singapore, Pakistan, as well as Europe and the United States, Africa, foreign countries and regions, began to buy directly from the Puyuan market. The third mode of operation, wholesale-oriented, retail-oriented peak season market, every day there are more than 1.2 million tons of goods shipped to all parts of the country, 90% of the wholesale turnover of these products.
The big wave of yarn, a wave higher than a
In 1976, Tongxiang County, China Light General Company subordinate enterprises, Puyuan pop-up production cooperative, purchased three hand-cranked horizontal machine, shaking the organization of the puffed shirts and ice wheel sweater, Puyuan wool sweater was born. With the first successful wool sweater factory enlightenment, other units have followed suit, Puyuan wool sweater industry came into being.
Regional production advantages, the reality of the Puyuan wool sweater market, technological progress and transformation of the Puyuan wool sweater industry development of inexhaustible power. From 1995 9 needle, 10 needle horizontal machine, in 2001 launched the 16 needle or 18 needle horizontal machine knitwear, fine. 1999 Puyuan some enterprises have imported equipment, technological transformation, update the production process, the introduction of Italy, Japan, Germany, Stoll, Switzerland, Stagg Island, East Timor general computerized jacquard knitting machine, production technology and production capacity greatly improved. By the end of 2003, Puyuan area has more than 500 sets of computerized jacquard knitting machines (sets).
Puyuan wool sweater from warm to fashionable changes. Puyuan wool sweater market annual sales of all kinds of sweaters, knitted clothing nearly 4 million, of which 3 people in the country wearing Puyuan wool sweater. Market formation of the initial period, in Puyuan wool sweater mainly exported to the north "region, northeast, north China, northwest, sweater, its beauty and practicality, these areas of the consumer is favored. With the improvement of people's consumption level and the development of knitting technology, it is no longer simply the pursuit of wool and thick, style, environmental protection and comfortable first choice. Wool sweater production of each process, especially wool spinning, printing and dyeing, felting, but also developed the introduction of environmentally friendly raw materials, the promotion of cleaner production, pollution control, so that the garment has environmental performance. At present, Puyuan wool sweater enterprises generally use new raw materials, such as wool, cashmere, silk and other natural fabrics mixed with the international trend, the production of new styles and fashion.
Establishing an export-oriented market
Puyuan Woolen Sweater Market after more than 15 years of development, the tangible market woolen sweater distribution center is the largest annual sales of all kinds of hairstyles shirt 400 million. Expand the intangible market, the development of the central business district has become important. Puyuan knitwear trading more traditional single, restricted by the development of modern e-commerce market. Especially last year's SARS so Puyuan people are more aware of the urgency of the development of e-commerce, and thus the central business district buildings: Puyuan International Plaza, the World Trade Center, the Convention Center and the Jinmao Tower is being built for e-commerce functions. Puyuan market in the tangible market transformation and enhance the intangible market space to further expand.
Puyuan Woolen Sweater Market, in the 15 years of development of the three major changes in the product structure, management personnel, mode of operation, the work of the current across the country early, low-grade, high-grade main market, mainly by the local engineering and construction areas will be set up in the field of wool, cashmere clothing manufacturers across the country, mainly outside the market operating body to the location of the provinces, municipalities directly under the Central Government, autonomous regions of the merchants operating in the Puyuan! Sweater enterprises, Russia, the United Arab Emirates, Pakistan, Singapore, South Korea, Japan, as well as Europe, the United States, African countries and regions, began to buy directly from the Puyuan market. The third mode of operation, at the wholesale level, retail season, the market has more than 1.2 million tons of goods shipped to all parts of the country every day, 90% of the wholesale turnover of these products.
The big wave of yarn a>
In 1976, Tongxiang County Light General Company subordinate enterprises Puyuan pop-up production cooperatives, bought three hand-cranked horizontal machine, shaking the organization of the puffed shirt and the ice wheel sweater, Puyuan wool sweater was born. With the revelation of the first successful woolen sweater factory, other units have followed suit, Puyuan woolen sweater industry came into being.
Regional production advantages Puyuan wool sweater market reality, technological progress and transformation of Puyuan wool sweater industry development of inexhaustible power. Popularity, from 1995, 9-gauge, 10-gauge horizontal machine, launched in 2001, 16-gauge or 18-gauge horizontal machine, knitwear fine. 1999 Puyuan, some enterprises have imported equipment, technological transformation, update the production process, the introduction of the German Stoll, Switzerland, Stagg Island, Japan, Italy, East Timor in general computerized jacquard knitting machine, production technology and production capacity has improved greatly. By the end of 2003, Puyuan area has more than 500 sets (sets) of computerized jacquard knitting machines.
Puyuan wool sweater from warm to fashionable changes. Puyuan wool sweater market annual sales of all kinds of sweaters, knitted garments nearly 4 million, of which 3 people in the country wearing Puyuan wool sweater market in the early stages of the formation of Puyuan sweater market, Puyuan sweater is mainly sold to the North "region, Northeast, North China, Northwest, sweater, its aesthetics and practicality, the favor of consumers in these areas. With the improvement of people's consumption level and the development of knitting technology, it is no longer simply the pursuit of wool and thick, style, environmental protection and comfortable first choice. Wool sweater production of each process, especially wool spinning, printing and dyeing, felt rolling, etc., but also the introduction of environmentally friendly raw materials, the implementation of cleaner production, pollution control, so that the clothing is eco-friendly performance. At present, Puyuan wool sweater enterprises generally use new raw materials, such as wool, cashmere, silk and other natural fabrics mixed to comply with international trends, production style novel fashion.
Establishing an export-oriented market
Puyuan wool sweater market after more than 15 years of development, the tangible market wool sweater distribution center is the world's largest annual sales of all kinds of hair shirts 4 million U.S. dollars. Expand the "invisible market, the development of the central business district has become very important. Puyuan wool sweater trading more traditional single, restricting the development of modern trade market. Especially last year's SARS so Puyuan people understand more about the urgency of e-commerce development, and therefore the buildings in the central business district: Puyuan International Plaza, World Trade Center, Convention Center and Jinmao Mansion are being constructed with e-commerce functions. Puyuan market in the tangible market for remodeling and upgrading the intangible market space has also been further expanded.