1. background of perfume exhibition
the history of perfume can be traced back to around 3 BC, much earlier than other civilizations. Perfume is gentle and lovely, because it is too tender and delicate, and it wraps our lives with a unique enthusiasm, creating many fragrant feelings and stories for us. Every feeling and story about perfume is sweet, and you can find the charm of culture in full experience. When we recall the development of perfume, we can't help but be deeply impressed by this cultural attitude of human beings to constantly improve themselves and pursue their own perfection, and deeply intoxicated by this fragrance that embodies human cultural life and cultural pursuit.
The earliest perfume of mankind was the fragrance of Coffey invented by the Egyptians. However, because the method of refining high-purity alcohol was not invented at that time, this perfume should be called sesame oil, which was specially made by priests and pharaohs.
second, the news theme-Chanel ladies perfume series.
Chanel perfume-a unique and charming fragrance that expresses infinite charm. Fashion is fleeting, but the style of Chanel perfume lasts forever. When it comes to Chanel, it seems that we are not only talking about a well-known brand, but also talking about a style that is truly charming and well-known. When goods are the spokesmen of fashion, a culture is achieved. ——CoCo, the founder of Chanel perfume? Chanel once said: "A woman who doesn't use perfume is a woman with no future". Chanel perfume, with its unique fresh fruit fragrance and floral fragrance, can create a real and classic new fragrance for you, and has a unique flavor, which symbolizes the incomparable charm of modern women.
III. Event time-December 29th-3th, 2xx
IV. Event location
V. Participants
1. Specially invited guests
1. Current designer of Chanel perfume
2. Chanel perfume star spokesperson
3. Chanel sponsor
2. Participating media
1) China media
2) information media
3) Henan mainstream media
4) Yangcheng Evening News
5) Zhengzhou Dahe Newspaper Media
6) Kaifeng Media
7) Foshan Daily
8) Xinjing Daily
9) Southern Metropolis Daily < Purpose of the press conference
1. Let more people know about Chanel perfume-a symbol of quality
2. Further improve the sales of Chanel in the domestic market
3. Create corporate image and create corporate brand culture
7. Feasibility analysis of the press conference
According to the investigation, if you want to choose a legendary figure in the fashion kingdom of the 2th century, Ms. Chanel will come to mind without thinking. This petite woman, whose appearance is not outstanding, has become a revolutionary pioneer of modern women's physical liberation with her unique fashion vision and outstanding personality, and the kingdom of CHANEL she created has become a fashion legend. Until today, CHANEL, as a name and a brand, is still the spokesperson of the trend pioneer.
It is no exaggeration to say that CHANEL's success in business is unprecedented. It has not only become the name of a fashion brand, but also become a representative with the spirit of the times and vitality.
Because the Chanel brand has a certain popularity and influence, this press conference is very feasible.
VIII. Publicity plan for press conference
Publicity forms:
1) Internet
2)TV
3) Publicity boards
4) Posters
5) Banners
6) Leaflets
7) Brochures, etc.
IX. Pre-preparation
site layout
1) rostrum setting and size (1m× 1, 5m)
2) theme board design and scenery
3) projector equipment and power supply
4) microphone preparation (3 wireless microphones, 2 headsets)
5) tea and fruit
6) paper towels
7) service personnel in place
8) sign-in books and pens and other related items are prepared
9) table placement
u outdoor layout
1) banners
2) banners
3). A hostess
3) specific location signs, Instructions
security guards and consultants
1) 1 person in charge (requirements: strong ability to handle emergencies)
2) 1 equipment debugging technician
3) 4 security guards
4) 2 consultants
Medical personnel: 4 behind-the-scenes medical personnel
Preparation of news release and related materials
4) Company brochure
5) Related pictures
6) Souvenirs (or souvenir coupons)
7) Business card of the person in charge of corporate news (further interview after news release, contact after news release)
2. Press conference arrangement
1) Before the opening
① The host takes the stage (walking mode, Explain before the meeting)
② Attend the leaders' entrance and take a seat (seat arrangement: guided by the hostess)
③ Etiquette (cup setting process, guidance after the inspection)
2) Launch conference begins
①, special introduction films of Chanel perfume will be shown at 1: -1: 1
②, 1: 1-1.
at 1: 15-1: 2, Chanel perfume spokespersons sang propaganda songs
at 4, at 1: 2-1: 4, the current designers of Chanel gave welcome speeches
at 5, at 1: 4-11: , they introduced "Chanel Ladies' Perfume" and introduced its relevant background and market analysis.
⑥, 11: -11: 15 Chanel ladies' series perfume samples and their demonstrations
⑦, 11: 3-12: , answering reporters' questions. Company leaders have two-way communication with media reporters and other personnel.
8. At 12: , the host announced the closing of the conference.
X. On-site control of press conference
1) Officials and dealers who come should be accompanied and communicated, and journalists who come should be treated equally. It is not allowed to disclose certain information to the media but keep it confidential. Generally, the news excavated by journalists is not passed on to others.
2) In the control of the atmosphere, the general coordinator is in a balanced "center of gravity", the atmosphere is relaxed and lively, and the mood of the participants will be comfortable. Communicate fully with the host in advance, so that he or she can have a general understanding and grasp of the style of the whole meeting.
3) in the process of product demonstration and explanation, some modern scientific and technological means can be used, combined with well-made schematic diagrams, three-dimensional graphics, videos, slides, pictures, etc., to help participants understand.
4) generally speaking, when answering a reporter's question, one main respondent is responsible for answering it, and if necessary, if it involves a professional question, it will be assisted by others. Press conference planning plan 2
1. The purpose of simulated press conference
In order to further promote the practical teaching of various majors in management engineering department, cultivate students' ability to comprehensively apply what they have learned, enrich students' second class, and strengthen the construction of campus culture, after students have completed courses such as marketing, public relations, sales negotiation and skills, and social etiquette, the department will take the lead in holding simulated press conferences, aiming at stimulating students.
cultivate students' oral communication ability and negotiation ability.
second, the process of the press conference
1. Determine the date, place and news point of the press conference. Matters needing attention: cooperate with the date of the event you want to publish, promote your own external publicity, tap news points, create news effects, and pay attention to avoiding collisions with major news events. This step should be completed 2 days before the official press conference and 15 days at the latest, and the venue should be reserved before the invitation letter is issued, otherwise it will affect the next step.
2. determine the organizers and participants, including advertising companies, leaders, customers, peers, media reporters, etc., coordinate the scale and price with the press conference organizer, sign a contract, and draw up a detailed invitation list, meeting agenda, timetable, site layout plan of the press conference, etc. Note: This step is mainly requested by the organizer, and the undertaker is responsible for it.
3. Send invitations and invitations according to the invitation list, so as to ensure that important personnel will not be absent from the conference due to their poor arrangements. Recover the confirmation information and make a detailed list of participants for the next step. Matters needing attention: This step must be well planned, with a special person in charge, appropriately enlarge the invitation list, carry out public relations and tracking on important people, and prepare a backup plan to ensure the number and quality of participants in the press conference.
4. Buy gifts, hire hosts, etiquette personnel and receptionists, and conduct training and rehearsal. Design the backboard, arrange the venue, and give full consideration to every detail, such as audio and projection equipment, leaders' speeches, news releases, live music selection, and spare time arrangements between meetings.
5. one or two hours before the official press conference, check whether all the preparations are ready, make the agenda accurate to minutes, and formulate remedial measures for unexpected situations.
6. Start the press conference as planned. The press conference procedures are usually guest sign-in, VIP reception, the host announcing the start of the press conference and the agenda of the meeting, proceeding according to the agenda of the meeting, having dinner after the meeting, and individual activities of people with special public relations needs.
7. Monitor the media release, sort out the audio-visual materials of the conference, collect the newspaper clippings of the conference, and make the data set of the conference results (including the guest list and contact information, the data set of the media reports of the conference, the summary report of the conference, etc.), which can be kept as the information of the enterprise marketing department, and on this basis, the corresponding publicity materials can be made.
8. Evaluate the effect of the press conference, collect feedback information and sum up experience.
3. Simulation process
1. Organizer: all the students in Class 276
2. Release theme: Press conference of "Fashion and Health" drinks in Health Station
3. Release time and place
(1) Press conference time: 16: 3 on December 2, 21.
5. Moderator: Lu Chuan, Zhang Na
6. Inviting the media and relevant leaders:
1. News media: campus reporters such as Academy Radio Station and Academy Sanquan Literature Society.
2. Relevant leaders: dean, director of computer science department, relevant leaders of management engineering department, professional teachers of management engineering department, representatives of students' union of all departments of the college, and heads of all classes of management engineering department, etc.
7. venue layout:
1. flowers.
2. Background of the conference venue: The banner is the press conference of "Fashion and Health" of Health Station, and the poster (poster) showing "Fashion and Health" of Health Station is hung.
8. Announcing and dyeing the publicity atmosphere before the press conference:
1. Inviting the radio station of our college to make information announcements and write 1-2 news reports in the early stage of the press conference of our class.
9. Agenda: At 16: 3 pm, the host's publicity press conference will begin.
(1) The general manager made a presentation on the significance, purpose, theme, content and time arrangement of the conference, and introduced it
(2) The person in charge of the conference answered questions from reporters. (The leaders of product development department, personnel department, general manager, sales department and planning department answer reporters' questions).
(3) After the press conference, the teacher of Management Engineering Department will comment. Press conference planning plan 3
1. Organizer: Lenovo Group
2. Place of the conference: 79 cans in Beijing 798 Art Zone
3. Theme of the conference: Mobile Internet Music Life-Lenovo Mobile Internet Strategy and New Product Launch Conference
4. Attendees: Lenovo Chairman and ceo Yang Yuanqing, Lenovo Senior Vice President Liu Jun and Lenovo Senior Vice President and cto Congratulations.
5. purpose of the conference: to attract the attention of all media to create momentum for the products to be sold in the future, publicize the corporate image, show the strength of the enterprise and show the leadership style.
VI. Organization process of the conference:
(1) Layout of the venue:
1. An exhibition stand with the name of the venue is placed in front of the door, and there are staff to guide the attendees into the venue
2. A hostess is set at the reception desk of the venue
3. An exhibition stand conforming to the theme of singing is set around the venue to briefly introduce products and enterprises
4. The podium is set simply and conforms to the scientific and technological atmosphere. There is also the organizer's logo
5. A multi-function screen is set behind the rostrum to facilitate the playing of materials and promotional products
6. A comfortable table with drinks and snacks
7. A media shooting and production area
(2) Meeting process
1. Reception of guests, guests, media, etc. Check-in
2. Guide the guests to enter and take their seats
3. Play a shocking corporate promotional video
4. Voice guide ceo Yang Yuanqing to give a speech
5. Play a theme video. Introduce the next speaker, Liu Jun, to give a speech
6. Play a short film product show, introduce Shao Tao, vice president of Lenovo Group, to introduce and demonstrate the new product
7. Introduce the shocking short film to release the next product
8. Guide the main leaders by voice, and jointly open the ceremony of "Lenovo Mobile Internet Music Life" on stage
9. Ask the photographer to take photos as a souvenir
1. Guide the guests to Lenovo Experience Station by voice to carry out new products.