2021, designers "growth and advancement" must read 15 design book list

Farewell to the most difficult 2020, ushered in the new 2021; a new year, a new start, a new journey, as a designer, their own growth is the most important to improve, Yan prepared for you a "gold" high design book list.

The standard for each book recommendation is to stand at the current node, based on past reading and understanding of the industry, to recommend a book you think you should read.

According to different backgrounds and directions, the recommended perspectives are also very diverse words, these 15 carefully selected book list, not limited to UI and design methodology at the same time, but also the current popular interaction design, user experience design, and other aspects of the recommendation.

We hope that through this book list, we can bring you more thinking and inspiration, and at the same time pay attention to the new trends, we can actually bring you more rapid growth and some direction.

A design book for everyone

Keywords: design principles, layman's terms, easy to understand

A design book for everyone (4th edition) (Turing)

This book comes from a world-class designer. Complex design principles are condensed into four basic principles of intimacy, alignment, repetition, and contrast in The Design Book for Everyone. The author's concise style makes these four basic principles and the principles behind them easy to understand for readers to follow for good design.

The book is not the kind of big design concepts and what axioms, as the title suggests, is written for everyone to see the design of the book, the simple things to say complexity of most people may be able to do, but the complexity of the things expressed in a simple and easy to understand, and is that everyone understands it is very rare and valuable.

Second, "simplicity first - interaction design four strategies"

Keywords: interaction design? Four Strategies

Simplicity First: Four Strategies for Interaction Design (2nd Edition) (Turing)

Simplicity First: Four Strategies for Interaction Design introduces the techniques and technologies of interaction design, and describes how to start from the needs and expectations of the target user, and combine them with the psychological characteristics and behavioral features of human beings themselves, in order to create easy-to-use, effective, and pleasurable designs with the simplest methods.

The entire book is centered on simplicity, telling us how to make products simple and easy to use, summarizing the four strategies of reasonable deletion, hierarchical organization, timely concealment, and clever diversion to help products to improve ease of use, and to start from the user's real needs, to create a simple, efficient, and concise product experience for the user.

Third, the "stone into gold"

Keywords: web design? User Experience Usability

Point of View: Visitor-First Web and Mobile Usability Design Secrets (Original Book 3rd Edition)

This book analyzes the psychology of the user, and offers many unique perspectives on the patterns of user use, designing for browsing, navigation design, homepage layouts, and usability testing, and gives a lot of simple, easy-to-follow suggestions for usability design. The book is short, concise, and witty, with lots of colorful screenshots, fun cartoon illustrations, and informative charts and graphs that make dry design principles approachable.

It's a very thin book, less than 200 pages, and introduces some very basic and practical Web interaction design principles and experiences. "Don't make me think--don't make me think" is very direct and to the point. A product should not let the user think, but rather let the user intuitively understand the product's functionality and logic the moment they see the product.

Fourth, "Design Psychology 3 - Emotional Design"

Keywords: design psychology? Emotional Design

Design Psychology 3 Emotional Design (Revised Edition) CITIC Publishing House

Donald put forward three levels of emotional design theory: instinctive level design (Visceral), behavioral level (Behavior) and reflective level design (Reflective), a simple understanding of the design is that the visual appeal, functionality Humanization, but also emotional **** Ming three levels.

When the design is not just a visual level, it should be from the "plane vision" to create "brand experience", brand design is not only "visual look", but also "experience of the heart". Brand design is not only the "visual look", but also the "heart of experience". Create a design with a sense of happiness, a sense of happiness design for the brand injected vitality, to meet the emotional needs of customers, so that customers become attached to the brand, so that emotional **** Ming y impressed by the consumer's mind. With consumers to establish emotional ties, to meet a variety of emotional needs of customers is the main task of emotional design, but also to improve the competitiveness of the brand is a very effective means.

V. Designers need to understand psychology

Keywords: design psychology? Easy to learn and easy to use

Designers need to understand psychology (design psychology authoritative masterpiece, designers must read the classic!)

This book starts from the human perception, attention, memory, thinking, motivation, etc., direct analysis of the cognitive psychology, comprehensive and in-depth understanding of the user. Beautiful pictures, vivid examples, based on cognitive principles to give closely related design tips, so that the boring design psychology becomes interesting, easy to learn and easy to use.

It also combines the principles of psychology and design, and each question corresponds to our design, which will give us a sense of realization after reading. At the same time, the short stories are very interesting, and constantly attract you to read more of the book. It helps to broaden your horizons and innovate your way of thinking, which in turn helps designers to create a more perfect user experience. Add points to your design! Make design justified, no longer a thing to be taken for granted!

Six, "About Face 4 The Essence of Interaction Design"

Keywords: interaction design, classics

About Face 4: The Essence of Interaction Design (Commemorative Edition) (BowenVision)

About Face 4: The Essence of Interaction Design is a guide to the interaction design of products and systems that comprehensively and systematically

About Face 4: Interaction Design Essentials is a guide to interaction design for products and systems that comprehensively and systematically describe the process, principles, and methods of interaction design for products and systems such as PCs, Web applications, mobile devices, kiosks, digital medical systems, and digital industrial systems. Using the interaction design process and methods in About Face 4: The Essence of Interaction Design, you can help understand the interaction behavior between users and products, and then better design products that are more attractive and competitive in the market.

VII, "Cocoon into a Butterfly - The Road to Growth for UX Designers"

Keywords: NetEase designers? Interaction Design User Experience

Breaking the cocoon into a butterfly: the road to growth of user experience designers (produced by Asynchronous Books)

Systematically introduces the user experience designers should have the ability to cooperate with the object of the workflow, and so on, but also for the new designers in the work of a variety of common problems encountered in the work of providing a good solution. The book contains a lot of practical cases, no empty words and so on, are very real method skills. To quote from Douban's review, this book is suitable for the following categories of people: people interested in interaction design but with zero foundation; interaction design related professional students; interaction design newcomers; designers with certain qualifications but slow to improve; designers who face extreme despair and collapse of product managers.

Eight, "U a little material"

Keywords: Alibaba? Design thinking? Design method

out of a book on design experience thinking, the book through the design thinking of the explanation and case sharing form, from the design view, thinking system, design method and other dimensions of the in-depth description of the 1688 UED in the design of the project in the practice, to the business of landing and the user experience to improve the value of the business, so that the company's business to remain competitive in the entire business environment. The appearance of this book also gives us extremely valuable thinking templates and behavioral references.

Nine, The Pyramid Principle

Keywords: longevity life social thinking

The Pyramid Principle Practical Chapter 2 (New Edition)

The Pyramid Principle is a book that explains the logic of writing and thinking about the logic of the readings, the book is divided into four parts. Want to learn interaction design systematically, it should be the first introductory book. Learning how to express oneself clearly (language, text) is the process of establishing logical thinking. People who are good at writing must have clear logic; good interaction designers must be able to provide documents with clear hierarchy.

X, "micro-interaction: the details of the design of outstanding products"

Keywords: micro-interaction details? Product Design

Mediocre product and great product difference in the details. This book breaks down the common patterns of fine, local transformation; bias mobile interaction design.

Author Dan Saffer will use this book to show how to design micro-interactions, the details of interactions that lie within or around features. How do you mute your phone? How do you know when you have a new email? How do you change an app's settings? Interaction details like these can either ruin or make a product. Effective and fun microinteractions involve triggers, rules, loops and patterns, and feedback. With vivid, real-world device and application examples, readers will understand the importance of microinteractions in shaping a product's personality and giving it a selling point.

Eleven: Interaction Design: Design Thinking and Practice

Keywords: design thinking, many cases

Interaction Design: Design Thinking and Practice

Interaction Design: Design Thinking and Practice can be used as a professional textbook for courses related to design, such as interaction design, user research, and usability testing.

Interaction Design: Design Thinking and Practice can be used as a professional textbook for design majors in interaction design, user research, usability testing and other related courses. It is intended for interaction designers, user interface designers, project managers, usability testing engineers, and students of interaction design and user experience who specialize in digital product design and user experience.

Another conscientious domestic book! Many cases, heavy practice, focus on design thinking.

Twelve, Universal Design Laws

Keywords: design methodology, practical? Toolkit

Universal Design Laws

This is a book about 125 universal design methodology for students from all walks of life to use in the project design. The book is 2 pages per method, with a very clean combination of illustrations and examples. Focus groups, heuristic evaluation, user experience maps and other methods are widely used in the daily work of designers. As the author wants to convey to the readers, "Assumptions are good, verification is better", Universal Design Methods is a tool that can be put on the desk of the office, to be applied by the readers in their life and work.

Thirteen: The Beauty of the Moment

Keywords: web design? Design Principles?

The beauty of the moment: Web interface design how to make the user heartbeat is the interface design field of the best-selling Chinese version. By recreating the complete scenario of a user facing a Web application from start to finish, the book proposes solutions for almost all relevant elements of a Web application, such as Search, Screencast, Blog, Wizard, RSS, Rate, TagCloud, as well as the layout of the Form, interaction, and even customer service. Through more than 30 stories, the book illustrates how good design principles can be applied to actual Web application interfaces to make them compelling and how to create perfect moments to give users a great experience.

xiv Reinventing the User Experience

Keywords: design principles? Interaction Design

Excellent user experience is the key to product success. In Reinventing the User Experience - A Practical Guide to Design Excellence, business assumptions, card categorization, brainstorming, design practice, and design validation, the so-called "experience refactoring" is crisply explained, and the project structure clearly shows readers the concepts of usability, user needs analysis, idea generation, sketch The book also clearly shows the reader the complete process of usability conceptualization, user requirements analysis, idea generation, sketching, persona creation, prototyping, website design, and final product evaluation in a project structure.

In a concise, easy-to-follow format, this book provides an easy-to-follow guide for those new to the field, from defining user needs to the actual design and final evaluation; and a practical how-to guide for creating Web pages and sites that are useful, easy to use, and that people actually want to use. It explains how to follow existing design principles and get started quickly with interaction design.

XV. Lean Design

Keywords: design methodology? Design Teams

Lean Design: How Design Teams Can Improve the User Experience is a lightweight book that explores the design process, hoping to update the "outdated" way designers think about the design process. It is suitable for Agile teams and design practitioners and team managers who want to streamline redundant processes and make design "short, flat, and fast". It's been a while since it was published, but the focus on people rather than tools, the discussion of "adaptability" rather than "predictability," and the authors' ideas are still very relevant today.

Based on the Lean Startup methodology, this book summarizes proven Lean design methods that enable design teams to design better user experiences at lower cost and with greater efficiency. This book focuses on how to use lean design to improve user experience, allowing teams to abandon the design-for-design's-sake mentality, improve understanding and efficiency through iteration, and design for results. In addition, the book is packed with case studies and research, as well as actionable advice.

Finally

These are the 15 books recommended for you, I don't know if you have read these books, if not you can try to read them, I hope to empower your design! Read the list of books listed by others does not mean that they also buy the book, more does not mean that they finish the book, learning is a step-by-step process, the emphasis is on the addition of support, go for it, dry map people!!!!