What are the problems with the distribution model of the red flag chain stores

Beijing Jingkelong Supermarket Chain Co., Ltd. was formerly known as Beijing Chaoyang General Foodstuffs Company, founded in 1994, and in April 2002, it implemented the shareholding system transformation. At present, the company has formed a large supermarket, supermarket, convenience supermarket three types of business as the main body, involving wholesale, medical equipment, automobile sales, production and processing, repair services and other types of business as one of the diversified business pattern. It has a purchasing center, distribution center, settlement center, computer information center, staff training center, etc. It has basically formed a chain management mechanism of "unified purchasing, unified distribution, unified pricing, unified accounting, unified settlement, unified publicity, unified marketing planning". At present, it has 5 professional companies (Wholesale Company, Pharmaceutical Company, Teng Yuan Company, Commercial Equipment Company, Jingkelong (Langfang) Co., Ltd.), 57 supermarket chains, 31 franchised chain stores (drugstores, automobile stores), with a total operating area of 100,000 square meters and more than 4,900 employees, and achieved a total sales of 3.348 billion yuan in 2001, ranking 21st of the 100 strongest chain stores in China, and 21st of the 100 strongest retail stores in China. In 2001, it realized total sales of 3.348 billion yuan and ranked 21st among the top 100 chain stores in China and 31st among the top 100 retail stores in China. Over the years, Jingkelong adheres to the business tenet of "convenience, benefit, and for the people", and insists on multi-industry operation and multi-functional convenience services. There are 4 large-scale comprehensive supermarkets such as Shopping Center, Langfang, and Huilongguan, which enable customers to enjoy one-stop shopping service; 25 supermarkets such as Shuanglong, Jingyuan, Jiulongshan, and Guanzhuang, which basically satisfy the needs of family life and home supplies; and 28 small-scale convenience supermarkets, which are rooted in the community, convenient for shopping, and serve the people. Insisting on low-cost, low price, high-quality operation of commodities, advocating the "customer first, integrity-based" business philosophy, the implementation of the "pieces as you wish, every day to save money," the business policy, to provide customers with fresh food, cereals and oil and seasonings, fashion and leisure food, tobacco, alcohol, tea and sugar, nutritious beverages, health care, washing and cosmetics, household appliances, clothing, shoes, hats and knitwear, etc. * * * 65 categories, more than 50,000 kinds of commodities. commodities.　In terms of business strategy, in order to minimize the cost of goods purchasing and circulation costs, we have established long-term and stable business relationships with many famous manufacturers and suppliers across the country, ordering in bulk, unified distribution, so that a large number of brand-name high-quality commodities are constantly entering into the Jingkelong Supermarket. The "Jingkelong" brand commodities, which are located in the necessities of life for mass consumption, have been introduced to the market with more than 200 kinds of commodities by the joint efforts of the manufacturers and *** with the development of their excellent quality and favorable prices, so that the customers can get the real benefits.　In the development of outlets, Jingkelong insists on the chain development strategy of "based in Beijing, expanding North China, radiating the whole, and expanding the chain stores to North China and the whole country while continuing to look for opportunities to set up points in the urban areas. In scale development, it insists on taking the road of low-cost expansion, and develops chain operation in various ways, such as exporting brand, exporting management, exporting capital and franchising. Initially, Jingkelong directly-managed stores, franchised stores, joint venture stores, and custodian stores form a chain operation network in Beijing and North China. We follow the principle of "joining Jingkelong and creating a win-win situation hand in hand" to join the commercial retail enterprises both inside and outside the city.　In the development of computer information system, we have gradually established a relatively complete set of computer information management system. The use of advanced computer technology, network technology, the realization of the store between the front and back office, headquarters and stores, distribution centers between the logistics information *** enjoy and exchange. Headquarters through the POS system to control the store merchandise sales and inventory information, to achieve a high degree of unity of information flow, logistics, documents and capital flow; and in the single product management, price accounting, purchasing and ordering, logistics and distribution, merchandising, financial management and other processes to achieve the standardization of the process, standardization of the operation, the computer information network. At present, the construction of e-commerce trading platform is underway to realize online trading and online settlement; the construction of Jingkelong website has been completed recently. The construction of logistics and distribution has begun to bear fruit. The distribution center covers an area of 66,000 square meters, with 19,000 square meters of inventory warehouse, average daily throughput capacity of 40,000 boxes (pieces), and annual distribution capacity of up to 3 billion yuan. It has a new type of three-dimensional storage warehouse with more than 18,000 kinds of distribution commodities. It adopts advanced loading and unloading and handling equipment, with high degree of mechanization, and carries out positioning management for commodities, and computerized management for commodity acceptance and warehousing, sorting, and distribution processes, so that its commodity distribution functions and technical conditions have already possessed the ability to develop third-party logistics and distribution. Chaoyang Wholesale Foodstuffs Corporation is a state-owned large-scale comprehensive wholesale enterprise developed and expanded in the economic system reform, with annual sales of more than 1 billion yuan, operating more than 7,000 kinds of commodities in 30 categories, with a storage area of nearly 40,000 square meters, more than 100 transport vehicles, and the source of supply channels throughout the country's 29 provinces, municipalities and autonomous regions, and the U.S., the United Kingdom, France, Italy and other 10 countries and regions, is more than 30 domestic and foreign famous brands of goods, and the distribution of goods is more than 30 domestic and foreign famous brands of goods. It is the general agent and main distributor of more than 30 domestic and foreign famous brands, and its sales network covers more than 5,000 shopping malls (cabinets) in Beijing market and neighboring provinces and cities, and radiates to more than 20 cities in North China and Northeast China.　Affiliated Medicine and Pharmaceutical Company is a professional company dealing with medicines, **** dealing with all kinds of medicines, health care products, medical equipment and more than 10,000 kinds of commodities, business outlets amounted to 27, throughout the main streets of the Chaoyang District and residential communities, with a total business area of more than 4,000 square meters, the implementation of the computer network chain distribution system. At present, a number of franchise chain stores have entered the company's chain distribution system.　In recent years, Teng Yuan Xing Ye Automobile Co., Ltd. has adapted to the market changes and implemented a strategic shift, shifting its main business from automobile leasing to the "four-in-one" business model of automobile sales, maintenance, spare parts and information feedback. Now it has become the specialty store of SAIC Group Chery Automobile, Guihang Skylark Automobile and FAW Red Flag Automobile. At present, it is stepping up the operation of the formation of NAC's Paleo, Jiangsu's Yueda Kia, Ningbo's Yulio, Changhe Beidouxing and other four brands of car franchise, and plans to develop a chain of 10 automobile sales stores in three years time. The affiliated commercial equipment company integrates the production, operation and design, installation and maintenance of commercial marketing facilities. Manufacturing plant mainly produces commercial stainless steel, aluminum alloy wooden series of counters, shelves, and various types of supermarket shelves, heavy storage shelves and other commercial furniture and various specifications of plastic bags; the Department of the main business of the refrigeration equipment, air conditioning, cash registers, card machines, various types of measuring instruments, such as 28 categories; refrigeration technology engineering department is mainly to undertake the design, installation and maintenance of various types of cold storage, freezers, air conditioning, quick-freezing equipment and so on. Refrigeration Engineering Department　Ltd. is Jingkelong and Langfang Huaxia Real Estate Development Co., Ltd. *** with the investment in Langfang City, Hebei Province, founded a large-scale integrated supermarket, located in Langfang City, the Fifth Street, the eastern end of Xinhua Road, a prime location, the business area of more than 9,600 square meters, the main business in food, non-staple foods, general merchandise, knitted garments, household electrical appliances and other essentials of people's lives, focusing on 64 categories, more than 30,000 kinds of goods, and also has a McMillan, the main business is to provide a variety of products and services. There are more than 30,000 kinds of commodities, and there are McDonald's fast food restaurant, coffee house, disco and other leisure and entertainment venues, which is a large-scale comprehensive shopping center integrating shopping, leisure, food and entertainment, with sales of 135 million yuan in 2001. According to the Chaoyang District Government's instruction of "vigorously developing the chain operation with Jingkelong as the leader and constructing a new type of retail service system", Jingkelong will continue to focus on the supermarket chain business and logistics distribution to build a famous brand enterprise with core business ability. The company will continue to expand its chain network, and plans to develop its chain stores to 300 in 3-5 years, with sales amounting to 10 billion yuan. Beijing Jingkelong Commercial Group Co., Ltd. Headquarters Address: No. 45 Building, Xinyuan Street, Chaoyang District, Beijing, China Industry: Supermarket Convenience & gt; Convenience Store Supermarket Convenience & gt; Supermarket Investment Amount: 6-30 million yuan alliance fee: charged according to the store business area of 160 square meters below 10,000 yuan per store, more than 160 square meters per square meter of 60 yuan (one-time); Guarantee: 50% charged according to the joining gold (returned after the withdrawal); guarantee: 50% charged by joining the 50% charged (return after the withdrawal) Tel: 86-010-84543817 64683377-395 64688233 Fax: 86-010-64611370