On the innovative entrepreneurship plan for college students (General 5)
In today's social life, business plan is more and more widely used in life, business plan can help entrepreneurs know themselves more clearly. However, do you know the format of writing a business plan? The following is my collection of college students' innovative entrepreneurship plan (general 5), I hope it can help you.
The plan of college students' innovative entrepreneurship 1
Project Name:
"Classmate" mobile app
Responsible person:
xx
< p> Date of Submission:20xx.4.21
Abstract
With the development of mobile terminals such as cell phones and tablets, most college students have cell phones and other terminals, of which there are not a few with smart phones, the development of the app is a good project for entrepreneurship. The development of apps is a good program for entrepreneurship. In the daily life of college students, the most important thing is to listen to lectures. This product is designed based on the great transformation of college students' lectures compared to those in junior high and high school: the teachers of junior high and high school courses are fixed, students don't need to get used to the change of course contents and familiarize with the requirements of each course, while in college, the classes are different in each semester or even in each season, and some majors have a lot of specialized courses, and they don't have a lot of spare time to manage the other courses, which leads to the bad results. results. The role of this software is to divide the communication space for students taking the same course, and to provide a special area for uploading and downloading materials, as well as a variety of types of services in the form of related course content recommendations. The market is very huge, where there are colleges and universities, there is the target group of our product. And now many universities implement multi-faceted training program, a variety of courses, more need our app product to manage to do their own discipline.
I. Project Overview
Project Name: "Classmate" mobile sharing software
Start Time: 20xx.3.11
Main Products/Services: Mobile App
Current Progress : Product development stage
1, the main business: app development, release and advertisers' solicitation.
2. Profit model: Based on the long-term consumer values of Chinese consumers, the marketing strategy of the product is set to adopt a free operation mode, and after obtaining a large audience, the advertisers will be recruited to lay advertisements for the audience of college students to collect advertisement operation fees. In the early stage, we need some funds to develop and publicize the product, and after the product is officially operated, we need to consider regular maintenance and advertisers' solicitation work.
3, the next three years of development strategy and business objectives: the main investment in the development of the early stage, the plan in two years of the same type of software market share of 30%, the third year to start thinking about profitability:
Second, the R & D team personnel selection and requirements
1, staffing and division of labor: plans to choose 10
5 product developers (including a manager), 2 product planners and management, 2 product promoters and advertising recruiters, and 1 general manager.
2. Employee reward system: the proposed incentive-based management program, 5 developers in the development period
during the basic salary, after the completion of the development of the enjoyment of bonuses. And the product planner and management and product promoter will depend on the market share of the product and the popularity of the app to determine the bonus (the main assessment method to the number of app downloads as an indicator).
Third, research and development
1, the project's technical feasibility and maturity analysis
At present, there is no such product on the market, but there is a similar class schedule app. through the research on the similar class schedule app, found that this type of software is generally popular among college students, and there are many users. But the class schedule software is only to provide a class schedule and choose the classmates of the simple dialog exchange, and the year of the course is not differentiated, often a few years old students mixed together, and did not do a class of students can communicate with each other to the extent that the feasibility of the better.
2, the project's technical innovativeness of the discussion
(1) the basic principles and key technical content
The software is based on the development of the Apple ios system, for all Apple users applicable, the technical requirements are not high, only for the simple code writing and combination of the general computer professionals can be written after the learning of the code.
(2) technical innovation point: this app is a practical type of software, audience wide, the majority of the audience can easily learn to use the software, no trouble, easy to use.
3, the subsequent R & D program: if the software platform in the Apple got a better income and have a certain amount of capital accumulation, then consider Android and Symbian and other operating systems, such as software transplantation (must be based on good earnings).
4, R & D investment: annual investment in R & D costs more than 20% of earnings. Used for product improvement and employee welfare and technology research and development. 5 Technology confidentiality and incentives: key technologies are mastered by the top management and R & D team, high salary.
Fourth, the industry and market
1, the industry situation: the project because there is no relevant product exists, so there is a certain risk and development difficulties, need time, technology and capital investment in a large number. But the app has a good prospect.
2, the market outlook and forecast: there is no related products came out, the market is blank, the prospect is broad. There is no related industry to support it, will lead to the development of other industries.
3, the target market: mainly to the students of various universities as the main target market.
4, the main competitors: there is no relevant app, but there are similar course form app software, I believe that soon there will be the emergence of this type of software, there will soon be competitors.
5, the market barriers: mainly the promotion of work and the acceptance of the majority of college audiences.
6, swot analysis: due to the temporary absence of related apps, the main problem is the impact of imitation software after the introduction of the product.
7, sales forecast: it is expected that the first two years because of the promotion and product development and upgrading, will not be profitable. The third year began to normal profitability.
V. Marketing Strategy
1, price strategy: the use of free operating model.
2, marketing strategy: after the release of the appstore, the sales of the first period mainly through microblogging and other network marketing to actively seek customers. After the formation of the brand advantage to consider the use of television advertising and marketing methods. After the company's strength and then increase advertising investment to expand the customer base.
3, incentives: the company's start-up phase of the salesman to adopt a pure 5% incentive model to promote its marketing enthusiasm. When the company stabilized income, take the sales competition reward system, based on its sales performance divided into different bonus levels.
Six, product production
1, product production: the product is a software application products, the use of small group studio production methods.
2, production staffing and management: the plan is to use about 10 people in the development team, the division of labor is as follows: 5 product developers (including a manager), 2 product planners and management, 2 product promoters and advertising recruiters, and a general manager.
I. Project Summary
Do you not want to eat in the cafeteria every day to eat those every day a taste of the dishes?
Do you not want to go out to restaurants to eat those delicious but not very safe meals?
Do you want to experience the mystery of cooking with your classmates?
The University Student Kitchen is very much to your liking and will free you from the boredom of wandering.
Students just buy their favorite dishes, there is a complete kitchen facilities and dining equipment, all the kitchen equipment like home and restaurant equipment are available, creating a free space, this is an unprecedented, single structure, centralized rental room stove shop. It has a distinct structure of four stoves in one kitchen, plus a dining room, constituting a single unit, and a store may consist of more or less units, each of which may be used by several groups of customers in rotation at a given mealtime. The cost of a college kitchen is relatively small, only $2,000-2,500 per unit per year, which can probably be recovered in one semester, and the second half of the revenue can be used to expand the facility.
Because this project is designed specifically for the food and entertainment problems of college students, and surveyed a lot of students, they are looking forward to the opening of the college student kitchen, very willing to try it, and said that will be every once in a while to ask a friend or and roommates to cook together. So its appeal is limitless. Every year a new class of freshmen adds a new source of customers to the College Kitchen, so it will be enduring.
It can be large or small, and is promising and low-cost. It may not be imitated at any time, so it is necessary to strictly manage all the work, improve its taste, and constantly innovate from the original basis, and constantly reflect and reform from the students to improve our competitiveness.
Its management model is very simple, divided into internal and external management. External management is mainly publicity, and large and medium-sized booking rentals of reasonable arrangements; internal management is mainly for college students to create a free and clean atmosphere in the kitchen.
Come to College Kitchen and enjoy the joy of cooking with your friends!
2. Company Profile
1. Nature: College Kitchen is a service program that rents out kitchens to all college students.
2, equipment and facilities: college student kitchens exist in the form of unit system, a unit has a kitchen and a restaurant. A kitchen has four stoves, four sets of cooking utensils and gas stoves, and a cutting board table, more than one set of cutting tools, and a cabinet, which is fully equipped with bowls, oil, salt and other seasonings, equipped with running water faucets and more than baskets, buckets, and other tools such as washing tools, and a few hoods; dining room has a table of size five, six, electric fans, water dispensers, refrigerators, disinfection cabinets, rice cookers, when to provide a hot meal.
3, the project service content: college students as long as they bring their favorite dishes to the college students to the kitchen, according to the time or size of the delivery of a certain amount of rent can be to the designated stove to cook, a kitchen, four stoves, can be cooked at the same time. During a lunch or dinner time, several groups of students can cook on one stove. In this way, the kitchen of one unit can cook about 28 (4 stoves*7 groups/stove) groups of students between lunch time (11:00-2:00). Students can eat here before leaving or take it out to eat, all at their own pace.
We also have a large refrigerator in the college kitchen, so if you're a regular and have leftovers that you can't finish or need to store, we'll store them for you. Just seal them up and put them in a closed basket, write your name or other markings on it, and put it in the refrigerator, but because of electricity usage and refrigerator space, you'll pay $2/day for storage if you store them for more than a day. The cost of storage is 2 dollars per day for storage longer than one day.
4, the purpose of the project: the generation of college students kitchen is my group y understand that many college students complained about the cafeteria meals every day a same, the taste is not delicious, not a little novelty, and some students feel that outside the restaurant meals, health conditions are not good, smack of oil is not much, and the price is not low. In the case of only two choices, in addition to complaining, only complain, so we thought of the college students kitchen this both to the taste of college students, but also exercise college students do-it-yourself ability of the kitchen.
5, college students kitchen interior decoration: can be created by the students to design, design core for free and comfortable, green. The main embodiment of simple beauty. College students grow their own flowers and plants, handmade clip art, waste utilization and other creative design can be used to decorate college students kitchen.
Third, the organization of personnel management
1, we will be divided into large, medium and small-scale customers.
Large-scale (20-40 people): such as a class reunion, or a classmate's birthday, so that you need to rent out a unit of college student kitchen, which needs to be booked in advance. Depending on the requirements either a chef is agreed to help or an individual is hired to take care of the chores.
Medium size (10-20 people): such as a certain dormitory fellowship, or a small celebration, which also needs to be booked in advance, without a chef on staff.
Small scale (1-10 people): anytime to arrange the cook stove.
2. In the college kitchen, only one middle-aged female employee needs to be hired to clean and tidy up the college kitchen, and to check the safety of the LPG cooker when the college students are cooking.
3, other managers: publicity, kitchen utensils, tableware, financial managers, customer reservations, cashier on duty, etc. can be played by students.
4, if there is a large party or get-together, can be booked in advance to the person in charge of customer reservations, he / she can make arrangements in advance, medium-sized (10-20 people) also arranged by the person in charge of booking, small-scale customer groups, according to the first-come, first-served use of the stove.
5, the financial manager, responsible for the weekly utility bills, gas stoves and employing staff costs and the total revenue of the "college kitchen", appropriate price adjustments, large and medium-sized groups of customers have a fixed booking price, according to the number of bookings of the kitchen to decide on the next week's rent of the small group of customers to come to do the dishes.
6, government approvals: college students kitchen to obtain a business license, the problem is mainly health and safety. Because we hired personnel to clean the college kitchen and always test and teach students to use liquefied petroleum gas and other dangerous equipment, and in the college kitchen with fire extinguishers, firefighting equipment. Safety and hygiene is the core management of the student kitchen, so it can obtain government approvals, if the students by the students to start their own business can apply for funds and approvals from the school.
The plan of innovative entrepreneurship of college students 3
Dessert casual food has always been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good choice, while also operating a birthday cake, as long as you make their own characteristics will certainly be loved by the majority of friends.
A cake store profile
1, the store hair belongs to the catering industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store needs start-up capital 95,000 yuan.
Second, the business objectives
Due to the geographical location in the Trade Street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, it is necessary to work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.
Three, market analysis
1, the source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is very big.
Four, business plan
1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".
2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market a certain competitive strategy: "Price reduction and promotion is not a long-term business strategy, the only best material to produce the highest quality 'cake, in order to attract customers, will keep customers".
4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can call him (her) in public as * Mr., Miss, they will feel very respected.
9, put some promotional items on the table, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, foil the atmosphere, but also to increase the consumer's good sense of the brand.
10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11, the food industry has a special job labor skills requirements: employees must have a "health certificate".
V. Financial estimates
Start-up assets: about 95,000 yuan
Equipment investment:
1, rent 5,000 yuan.
2, facade decoration of about 2,000 yuan (including store decoration and light box);
3, shelves and selling platforms into about 1,500 yuan;
4, the staff (2) the same clothing needs 500 yuan
5. machinery and equipment the largest investment: 80,000 yuan (including the production of a full set of cake paraphernalia) the first purchase price: flour, cream and other raw materials, about 6000 yuan.
Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on track, monthly sales of up to 21,000 yuan.
Monthly expenses: 14,033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.
Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, salary *** count 2000 yuan.
Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment.
Six, risk and constraints analysis:
As the cake store is not the street or the first store in the neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more money and material resources and "gimmicks" to attract customers.
One of the training objects
Guangdong Province, the ordinary college undergraduates, college students.
Second, the purpose of training
Cultivate the spirit of innovation and entrepreneurial awareness of college students, improve the overall quality of college students and entrepreneurial ability, so that college students can get a better career development prospects. Provide guidance and technical support to some potential college entrepreneurs to help them embark on the road to successful entrepreneurship.
Teaching staff
Hire senior managers from well-known companies at home and abroad, as well as professionals with senior research and practical experience in entrepreneurship, professional lecturers, senior trainers, successful entrepreneurs.
Fourth, teaching methods
Through the experiential, practical, interactive teaching methods to stimulate the interest of students to learn, inspire students to deep thinking and operational practice.
● case teaching: through the explanation and analysis of real cases, to inspire students to think, improve students' innovation and entrepreneurial ability.
●Practical teaching: Through role-playing, entrepreneurial practice and other scenarios, students can get more realistic entrepreneurial experience.
●Interactive Teaching: Through group discussions and mutual reviews, students can increase their enthusiasm and initiative, and participate in the teaching process more creatively.
V. Curriculum
Entrepreneurship training includes five courses: strategic positioning, business model, resource integration, sales skills and entrepreneurial practice, as well as course summaries, course experience, seminars and visits and other activities, a total of 40 hours.
Participants can have a free trial to experience case studies, interactive teaching and other teaching methods to understand the course content and delivery format.
Strategic Positioning
Learn how to find the market demand through investigation and analysis, how to select customers, and how to satisfy customer needs by choosing the right products and services.
Business Models
Based on the selected customers, products or services, learn how to establish a business model and profit model that can be operated sustainably.
Resource Integration
Learn how to integrate internal and external resources through communication and cooperation to enhance competitiveness, improve efficiency and reduce costs.
Sales skills
Learning advertising, marketing and other knowledge and skills, so that the products and services quickly get the attention of customers and recognized, so that the enterprise to obtain a strong sales capacity.
Practical exercises
Through the scenario simulation, case study, team PK and other ways to let the students in the application of a better grasp of knowledge and skills.
Activities
Through lectures, seminars and other activities, successful entrepreneurs share their experiences with the participants, who can experience more real experiences.
Visiting
Visiting and inspecting the enterprises, understanding the technology development trend, learning the operation process of the enterprises, and feeling the real atmosphere of the enterprises.
I. Project
Clothing store, taking into account clothing design and clothing marketing.
Reasons for choosing the apparel industry:
First of all, the last two decades are the year of opportunity and challenge for the development of the apparel industry, from "world factory" "Made in China", gradually to "China Design" transformation, China's apparel industry. "Transformation, China's garment industry has experienced an unusual, but full of opportunities in 20 years. Relying only on low-cost, mass production of clothing without brand has not been able to make the enterprise based on today's garment industry, I will be the combination of independent design and independent sales, to create their own brand, in line with today's transformation of China's apparel industry trends.
Secondly, compared to other industries, the garment industry investment costs are relatively small, for fresh graduates like me can afford, through the state's preferential policies, you can apply for loans to start a business, and you can enjoy a year of tax exemption, to reduce the financial pressure of entrepreneurship.
Once again, "clothing, food, housing and transportation" are very important to people, and clothing is at the top of the list. Regardless of how the world develops, clothes will never be abandoned, the clothing industry will not disappear, so as long as there is a sharp insight and the spirit of keeping up with the times, you can develop a broad market.
Finally, I personally have a unique hobby for clothing design, I have my own views on clothing, interest is the biggest motivation, so I feel happy from the inside for engaging in the clothing business.
Second, about the clothing store
Clothing store name: xx (i.e., brand name)
Purpose: to do with the heart of the clothing, to help you release their own beauty.
Object-oriented: 15-35 years old female consumers, this part of the female consumers is the most concerned about the appearance of the stage, and therefore is also the largest group of consumers of clothing.
The store features: the owner of the independent design of clothing, mainly women's clothing. In the long run the only way out is to build their own brand, which is the way to win.
Five styles: fresh, simple and generous, mature and intellectual, noble and elegant, fashionable and modern
Commodity positioning: the first phase of the main sales of low and medium price goods, just opened when the brand did not have visibility, mainly in the face of the majority of the population of China's low and middle-income earners, to ensure that the clothing store can be operated up; the second phase, "Yiyang Angel" has a certain influence, the "Angel" has a certain degree of influence, the "Angel" has a certain degree of influence, the "Angel" is a good idea. "has a certain influence, has a certain market share, began to turn to high-end clothing sales, to enter the international market.
Third, the establishment of the clothing store and operation plan
1. Entity clothing store was established before the plan
On the Internet to open a store, for the entity to accumulate funds for the clothing store, to do publicity, expanding the influence.
The main purpose of this stage is not only the accumulation of funds, but also to make the "Yiyang Angel" to get a good reputation, to win the favor of a portion of the consumers, so as to play a role in publicity for the operation of the physical clothing store to reduce the pressure. The online store operates three years after the start of the operation of the entity clothing store, but also operates the online store.
The online store is not a big investment, flexible mode of operation, can provide operators with a good profit margin, become many people's entrepreneurial way. Start-up capital is low, the investment is small, the transaction is fast and convenient online store start-up costs are relatively low, there is no variety of taxes and facade rent, etc., and, the online store does not need to turn people's watch, which saves the investment in manpower, the online store operation is basically no water, electricity, management fees and other aspects of the expenditure. The platform of the online store is free to register to open a store, so the cost of online store is very low.
2. entity clothing store operation
(1) opening preparation stage
clothing store location: xX City, the new development of the commercial street, due to the new urban planning, this will form a new busy area, and the clothing stores here are higher, which is conducive to improving the "xx" in the minds of customers. The new city planning.
Clothing store décor: warm colors, highlighting the theme of women, but also include modern elements, please professional design team design and decoration.
Publicity:
a. Initial publicity, due to three years of online store operations, "xx" on the Internet has a certain degree of visibility, played a role in the initial publicity, and therefore has a small part of the market;
b. Opening publicity: one month before the opening, the issuance of flyers to publicize the store location, the opening of the publicity, mainly on the shop, the opening of the shop, and the publicity of the shop. The main store location, opening activities and clothing store features are introduced in the entire xX range of publicity; opening day, the opening ceremony, please some friends and students to support the scene, increase popularity, and held a lottery, the whole field of clothing to 8.8% off sale, into the store are exquisite gifts;
c. Long-term publicity: the usual year, a quarter of a larger publicity Activities in the whole Shijiazhuang range of leaflets, mainly to introduce the characteristics of the store; holidays, the corresponding activities to publicize. In the Spring Festival and store celebrations to consumers consuming more than 5,000 yuan of consumers (consumption amount adjusted annually with the business situation) to send a beautiful greeting card to show appreciation.
d. When the operation reaches the scale of the grade, increase the investment in publicity, advertising in fashion magazines and newspapers.
Sources: continue to cooperate with the clothing manufacturers when opening online stores, while looking for new clothing factory, began to produce their own design of clothing. Ensure that there are new styles every two weeks, stocking time adjusted at any time.
Staff: Initially, only a girl, the requirements of a better image quality, better language skills, can speak standard Mandarin and simple English, due to the limited amount of funds at the beginning, the main focus on the quality of the staff, and therefore give the staff higher wages than those in the same industry, with the operation of the clothing store will be adjusted at any time the number of staff.
(2) Business Stage
Financial Operation:
Rent (one year) 60,000
Decoration 15,000~20,000
Staff salary (per month) 1,500 + commission
Publicity (per year) 10,000
Working capital (utility bills, purchase of goods) 10,000
The main reason for the increase in the number of employees is that they are not able to afford the cost of the business, but can be used as a source of income. 10000
Fixed capital 10000
(3) about the staff
Requirements: good service attitude, smile service, equal treatment of every customer; work in neat work clothes;
Benefits: one day off per week (Monday), traditional festivals issued food.
Self-improvement: pay attention to the development of the same industry, learn from their lessons, pay attention to fashion magazines clothing industry trends; continue to learn the knowledge of clothing design.
Although it is difficult to start everything, but do not start everything is impossible, as a college student, I have no experience, there are many shortcomings in the plan, but I have the ability to learn, and continue to learn will enable me to improve, and constantly improve the business plan. With a clear goal you are halfway to success, "xx" will be in me and the staff's efforts to grow and expand!
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