Revelation 1: Take the road of scientific and technological development is the optimal choice
Zhengchang and science and technology to ride the edge, initially also was forced out. At the beginning of the enterprise's establishment, the production of steel rope equipment was the mainstay, and the products were discontinued due to only slight profits and fierce market competition. This forced Zhengchang to do everything possible to reduce costs and improve the competitiveness of its products. In order to survive, CZC carried out technological transformation and updated the development of products, and thus CZC Steel Cable was born.
The transformation of the product became a major turning point in the development of Zhenchang. The enterprise tasted the sweetness from the development of science and technology, and gradually embarked on the road of "developing enterprise by science and technology". Since then, Zhengchang has been out of control. Relying on science and technology, Zhengchang has successfully developed a series of products with high technical content. Industrial steel ropes, automobile steel ropes, medical steel ropes, even China's Shenzhou VI also used the Zhengchang steel cable, the enterprise has gained a huge return.
Revelation 2: Innovation is the soul of enterprise development
"The survival of the fittest" is both the law of nature and the law of market competition. Enterprises to become a strong market competition, there must be a hard product, which happens to be the strength of the relatively small private enterprises of the weakness.
The push for innovation needs to be backed by technology, which requires that companies must have the ability to innovate. At the beginning, Zhengchang in a single product, performance can not meet the needs of the market, the sales area is gradually narrowing the situation, also like many enterprises first thought of buying technology, and achieved good results. However, after a period of operation, they found that there are many disadvantages of purchasing technology, not only almost no after-sales service, but also the enterprise can only "follow the prescription", and can not continue to improve the product grade. Therefore, Zhengchang changed its thinking and began to consider how to make the technology their own, so as to improve the innovation ability. As it turned out, Cheng Chang found the door to success. Today, the steel ropes produced by Zhengchang have been successively licensed for sale in Europe, Japan and other countries and regions, and supply contracts have been signed with internationally renowned companies such as Chrysler in the U.S., with demand for products outstripping supply.
Revelation 3: "famous brand strategy" to make up for their own shortcomings
Improving scientific and technological innovation capability undoubtedly requires huge investment, which is difficult for private enterprises with late start and weak strength to bear. Reasonable use of the already existing conditions to obtain the maximum benefit is the real smart move. CZC people know how to utilize the external timing and advantages, and realize win-win situation through the school-enterprise cooperation platform set up by the relevant government departments. CZC knows how to make reasonable use of the government to create an investment environment that will bring unexpected benefits to the enterprise, therefore, CZC actively participates in various social activities advocated by the government, takes part in government investment activities held in other cities, organizes the establishment of Anshan Taiwan-funded Enterprises Association and serves as the president of the first session.