from the simplest practice, using a small square of practice paper and a black pen, in the square began to run the pen. Writing strokes from top to bottom, from left to right, strokes without a down apostrophe usually horizontal oblique vertical, font stroke expansion are square grid.
Word radicals written Shaanhuai situation method will have some differences, some differences are relatively large, you need to get rid of writing habits.
Probably mastered the structure of the font and penmanship, you can use markers (markers) or even brushes, brushes and other tools to diversify the practice.
After becoming familiar, other variations and personalized evolutions can be made.
Please click to enter the picture descriptionPOP poster font writing skills: when running the pen in the direction of the stroke forward, the pen and paper tilt at an angle of 60. Run the pen do not apply strong force, so as not to drag, the ink will be haloed. The entire broad side of the pen should touch the paper before starting to run the pen, the power and speed of the pen should be consistent, the stroke will be smooth and nice.
One of the most typical features of POP is that there are only horizontal, vertical, horizontal folds, vertical folds no point no skimming, down, point, skimming, down are replaced by horizontal, vertical, horizontal folds, vertical folds, and even the point with a circle instead of what is not uncommon.
6 Steps and Tips for Making Hand-painted POP Posters6 Steps and Tips for Making Hand-painted POP Posters
Hand-painted POP is a kind of POP advertisement, which is mainly used to stimulate and guide the consumption and enliven the atmosphere of the store. It is highly favored by the retail industry because of its low production cost, bright colors, and being a silent salesperson. So, how to make hand-drawn POP posters? And what are the skills? Below please follow along to understand it.
Making hand-drawn POP posters 6 steps and tips article 1
General process of hand-drawn POP production
Step 1: collect the content related to the activities or related to the product
Step 2: refine the title and streamline the text of the main body
Step 3: choose the appropriate layout
Step 4: choose the appropriate Color Matching
Step 5: Choose Relevant Illustrations
Step 6: Produce POP According to the Requirements of the Layout
Hand-drawn POP Production Tips
Firstly, practice the hand-drawn POP orthographic characters or movable type.
Words are the foundation of a poster. It is recommended that beginners buy a book of words and use markers with a practice grid to practice.
Second, master several commonly used font decoration methods.
The title word is the soul of a poster, a good title word, can not only highlight the theme, but also make the picture more colorful. But there are many different ways to decorate the title, and beginners may not be able to find the direction. It may be worthwhile to practice to find a few of their favorite decorative methods, so that learning is not only easy to master the techniques, learning effect will be better, in the shortening of the production time at the same time, quickly improve the quality of the students hand-drawn POP posters.
Third, the layout of the typography to pay attention to.
The simplest layout is horizontal, the beginner would rather seek stability, and can not be expected to live, change. At this point, the body and the title word in the decoration can be distinguished by decorative lines or color blocks and so on, so that they are distinguished from each other, but echo each other. Other typographic layouts are as follows:
Posters are left blank on all sides.
This is also known as the external POP poster "to stay air", if not to stay air, the poster written content to the top of the four sides to go, it looks like people will be suffocating, chest stuffy. Specifically leave the width of the blank according to the size of the poster specifications will be different, 2 open (530cm × 760cm) POP paper need to leave 3 to 5cm blank; 4 open (390cm × 543cm) size of the POP need to leave 2 to 4cm blank on all sides; the general explosion of the card on all sides to leave 0.5 to 1cm blank.
Line spacing is greater than the word spacing.
POP content as long as there are 2 lines (including 2 lines) or more, it should be noted that the line spacing of the text needs to be greater than the word spacing. The size of the specific line spacing we generally use the word height of 1/3 to 1/2 between. Word spacing is required between the word and the word to be next to each other, but generally can not be connected, to leave a gap.
Title, illustration, text each accounted for about 1/3 of the poster area.
A POP title and subtitle together should account for the entire POP area of 1/4 to 1/2, usually the title accounted for the poster area of about 1/3. (In the POP text content is relatively small, the title can be accounted for about 1/2 of the poster area; the body of the contents of the more, the title can also be compressed to 1/4. can also be compressed to 1/4.)
Fourth, the color should not be many and mixed.
A poster, the theme of 3 to 5 colors can be. More colors are easy to clutter, too little and can not highlight the key points. To this end, the author suggests: the title word can be used 1 ~ 3 colors, the body of a color-based (i.e., a pen in the end), key content (such as "send", price, date) can be changed to write a color.
Fifth, the choice of illustrations to be relevant to the product.
For example, the picture below is a slim young woman, it is easy to recall that the target customers are young women, and her slim figure can highlight the slimming effect of the product.
Sixth, activity-based poster production.
Generally speaking, the main title of the activity posters are more direct, so that people know what activities, or the main title to get a little interesting, sub-title to get some straightforward.
There are two general types of templates for activity posters
1. Just like when I was a child writing, explaining "what time what place what character happened what happened", this kind of activity poster, you can put the time, place and other things that need to be notified to inform everyone.
2. Prize seduction type. "If you have a great prize, why don't you tell people about it? Maybe the number of participants will double, and the atmosphere of the event is even more HIGH.
Of course, with a cartoon illustration of the topic, it is even more attractive.
6 Steps and Tips for Making a Hand-drawn POP Poster Part 2
Drawing from Photos
For beginners, there is no better way to learn hand-drawing than to make a drawing from a photo, which will provide a solid foundation for future outdoor sketching and creation. If a student who has just begun to go directly to the field sketching, generally feel that they do not know where to start, either the proportion is not right or too localized, and die a fine detail, but also stuck in the light and shadow of the performance can not be extricated and some other problems. Therefore, according to the photographs will be relatively easy, students do not need for light and shadow, color, proportion and distraction. The focus is to understand the general black, white and gray hierarchical relationship, and the performance of black is not a rigorous sketching performance, mainly to emphasize the generality of the expression, understanding of the picture of the rhythm of sparse and dense. So Montu hand-drawn practice is very necessary, we must persistently practice, understand the picture in the organization of language, learn to give and take.
Painting in the attention of the problem
One, selective painting
We chose each picture can not be perfect, we need to re-composition, which is the most important principle is to select each of your visual center and focus of the photo, that is, the photo itself expresses the theme, the rest of the place, are all secondary links, appropriate cropping. Will generalize the painting, according to the needs of the picture, boldly omit, generalize, the necessary subjective treatment. Do not have to be any object is huge, according to the picture can be appropriate to shift, change the object, add the background, etc. are to support the theme of the need.
Second, strengthen the contrast
Strengthen the contrast between dark and light shades of change, brighter and brighter, darker and darker, pulling the level. Strengthen the contrast between dense and sparse relationship in the picture, through the performance of the material of the object, emphasize the difference between the material, sparse and dense, and really achieve the realm of sparse can walk, dense and impermeable.
Three, seize the form
In the Montu must grasp the form, present a clear structure, so that the pen in place, brush strokes line trend with the structure of the object and go, to achieve the effect of less than more. Do not ignore the thickness of the object and the sense of volume patiently dig these details, so that the picture is durable.
Four, expression
Painting according to the photo has a variety of forms of expression is not limited to the relationship between the sparse and dense lines to show the effect of the picture, we can also use a pen or rendering techniques to give a rich color to make the picture more vivid, full of vitality. In the process of coloring, we should pay attention to the depth from light to deep, layer by layer, overall start, pull the contrast, around the main body, carefully carved. Finally masking exercises help to improve our highly unified generalization ability, expected to picture light, gray, dark control ability, which will help beginners quickly into the state, is one of the shortcuts to learn hand-painting.
Making hand-painted POP posters 6 steps and skills article 3
Gouache is an opaque watercolor paint, used to draw architectural expression has a long history. Because of its strong coverage, the painting technique is easy to master. The following is an introduction to the gouache rendering halo technique.
Architectural rendering is the key to express the light and shadow. Gouache and watercolor rendering is the main difference between the way the pen and cover method. Large areas of halo with the general brush is not uniform, must use a small brush to the very thick gouache paint quickly coated in the paper, back and forth repeatedly brush. For a small area of haloing, the gouache can be used to paint the color on the paper with one stroke of the flat brush. In the process of haloing, according to the characteristics of different brushes, you can use a variety of brushes at the same time, in order to achieve good results.
There are several methods of gouache decoloration:
(1) Direct method or continuous coloring method
This method of decoloration is mostly used for rendering with a small area, which is to mix the pigment directly and emphasize the touch point of the brush instead of letting the color flow down. Large areas of gouache rendering, on the other hand, is to use a small board brush brush, reciprocal brush, while adding color to make the appearance of receding halo. The paper must be kept moist.
(B) after the ink and watercolor "wash" rendering method
Watercolor gouache is thicker than ink and watercolor, but as long as the slope of the board is steeper can be slowly down the board tilted to flow down. Therefore, it is possible to render a large area of receding halo by using the "wash" method. The method is exactly the same as ink and watercolor. I will not repeat here.
(C) point color rendering method
This method is to use small brush points to form a picture, it takes a long time, patiently and carefully with different gouache paints in different levels of successive points into. The sky, trees, pools and lawns can all be rendered with pointillism, and the objects expressed are rich in color and strong in light.
(4) spraying rendering method
Spraying is the use of compressed air to gouache or a special pigment from the nozzle of the spray gun, forming a granular mist. Before spraying, it is necessary to prepare an engraved masking plate for masking. So this method is more complicated, time-consuming and laborious.
In short, the production of architectural expression of the purpose of the building is to better express the building, expressing the architect's design intent, as for the choice of which expression, depending on the degree of mastery and preferences. Architectural performance is only an architect of a work of "instructions" only.
The production of hand-drawn POP posters 6 steps and skills 4
A, contrast.
Contrast is the basic stereotypes of art and design skills, the two different things, shape, color, etc. for the contrast is called contrast. Such as square and round, old and new, size, black and white, depth, thickness and so on. Put two obviously opposing elements in the same space, after the design, so that it is both antagonistic and harmonic, both contradictory and unified, in a strong contrast to get a sharp contrast, to complement and satisfy the effect.
Two, harmony.
Harmony contains harmonic meaning. It is in the premise of meeting the functional requirements, so that a variety of indoor object shape, color, light, texture and other combinations to harmonize, become a very harmonious and unified whole. Harmony can also be divided into the harmony of the environment and modeling, the harmony of the texture of the material, the harmony of the color, the harmony of the style and so on. Harmony can make people visually, psychologically to obtain peace, calm satisfaction.
Three, symmetry
Symmetry is the traditional technique of formal beauty, is the earliest human mastery of the laws of formal beauty. Symmetry is divided into absolute symmetry and relative symmetry. Up and down, left and right symmetry, the same shape, the same color, the same quality is called absolute symmetry. In interior design is used in relative symmetry. Symmetry gives people the feeling of order, dignity, neatness, that is, the beauty of harmony.
Four, balanced.
Life in the golden chicken, actors walk a tightrope, from the balance of force to give people a stable visual art enjoyment, so that people get visual balance of the psychological, balanced according to the central axis, the center point of the unequal and equal amount of form, components, color phase configuration. Balanced and symmetrical form, compared with lively, vivid, harmonious, beautiful flavor.
Fifth, level.
A decorative composition, to distinguish between levels, so that the picture has depth, breadth and more rich. Lack of hierarchy, feel mediocre, interior design should also pursue the sense of spatial hierarchy. Such as color from cold to warm, brightness from bright to dark, texture from complex to simple, shape from large to small, from square to round, composition from poly to scattered, texture of a single to diverse, etc., can be seen as a rich level of change. Layers of change can achieve extremely rich perspective effect.
Sixth, echo.
Echoing as shape and shadow, in interior design, ceiling and floor desktop and other parts, the use of echoing techniques, the shape of the treatment, will play a corresponding role. Echo belongs to a balanced form of beauty, is a variety of art commonly used techniques, echo also has a "corresponding symmetry", "relative symmetry" said, the general use of the image corresponds to the virtual momentum and other techniques to achieve the artistic effect of echo.
Seven, the continuation.
Continuation refers to the continuous extension. People often use the word "image" to refer to the external shape of all objects. If an image of a regular upward or downward, to the left and right continuously is the continuation. This continuation of the technique used in the space, so that the space to obtain a sense of expansion or orientation, and even deepen people's impression of the environment in the focus of the scene.
Eight, simple.
Clean or concise. Refers to the interior environment without gorgeous modifications and superfluous additions. The principle of less and more, the interior decoration is reduced to a minimum. Thought "less is more, simplicity is rich". Simplicity is one of the interior design is particularly worth advocating, but also in recent years is very popular trend.
Nine, unique.
Unique also known as special. Unique is to break through the original rules, new and striking. In nature, "a little red in the bushes, the desert in the green space", are the embodiment of the unique. Unique is produced in the accompaniment, is compared with each other and exist. In interior design is especially esteemed to have a breakthrough in the imagination to create individuality and character.
Ten, color tone.
Color is one of the important factors in the design of plastic arts. Different colors can cause people visually different color feeling. Such as red, orange, yellow warmth is very warm, known as the warm color system, green, blue and green with a cold, quiet feeling, known as the cold color system. In interior design, you can choose all kinds of color composition, color has a variety of, generally can be summarized as "the same tone, the same kind of tone, neighboring tone, contrast tone" and so on, when used according to the environment of different flexible use.
;What are the ways to write pop poster fonts?Practice POP poster font skills:
(1) when running the pen in the direction of the stroke forward, the pen and paper into a tilt 60 angle.
(2) transport the pen do not apply too much force, so as not to drag, the ink will be haloed.
(3) The whole broad side of the pen should touch the paper before you start to run the pen, and the power and speed of the pen should be consistent so that the strokes will be smooth and nice.
(4) Don't repeat the stroke, otherwise the color will be darker and the stroke will be thicker.
(5) When writing horizontal strokes, the more pointed end of the nib is at the index finger's position, and the strokes must be parallel to the upper and lower grid lines as you write from the left grid line to the right grid line.
(6) After practicing smooth strokes, bring the tip of the pen toward the right front when writing close to the right grid line, with an extra little tail to make the strokes more flexible.
(7) When writing vertical strokes, the more pointed end of the nib is at the thumb position, and when writing from the upper grid line to the lower grid line, it must be parallel to the left and right grid lines.
(8) After practicing the smoothness of the strokes, when writing close to the lower grid line, bring the tip of the pen toward the left or right, and it will become a "vertical hook" or "vertical pick" stroke.
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