FoodPartner.com In November, there were the following developments in the dairy industry: many new products were unveiled at the Third Fair; Yili and Mengniu made efforts to build their milk supply bases; functional dairy brand Cow Hair Heihei received millions of dollars in strategic financing; raw milk supplier Uran Herd was listed in Hong Kong; Wensley's proposed to split its dairy business and list it; Mengniu and Yili applied for registered trademarks; and the report on China's dairy imports was released. Trademark registration; "China Dairy Products Import Situation Report" released.
Numerous new products were unveiled, most of which were concentrated in the Expo
In November, there were numerous new products unveiled, such as Research Jane room-temperature yogurt, Dora Little Sheep Xinchen children's goat milk powder and cross-border version of the goat milk powder, Similac A2 Organic Infant Formula, and Enmintosh 1+ allergy-free amino acid nutritional formula powder.
Among them, in the third session of the Expo held in Shanghai, Ashley, Ausnutria, Abbott, Danone, etc. have launched new milk powder.
On November 6 at the Expo, Mengniu Ashley announced the debut of two new products of its infant formula goat milk powder brand Dora Little Sheep, including Xinchen children's goat milk powder and cross-border version of goat milk powder. According to reports, these two new products were launched for school-age children and infants aged 3-14 years old, all imported from Australia in the original can, using 100% pure sheep milk protein.
At the Expo, Ausnutria exhibited two camel adult milk formulas under Oz Farm for the first time, including Oz Farm 100% Pure Camel Milk Powder and Oz Farm Probiotic Formula Camel Milk Powder. Oz Farm revealed that these two new camel milk powder products are scheduled to be launched in January 2021.
On November 5, Abbott showcased its technology covering four major areas, namely diagnostics, medical devices, nutrition and pharmaceuticals, at the Expo. Among them, in the field of nutritional products, Abbott displayed a number of products debuted in China through the cross-border e-commerce platform, such as Abbott's new and upgraded essence of the blue can series debuted in the Fair, the cross-border debut of the Similac A2 organic infant formula, and so on.
On November 6, Danone Nutrisystems released a new product, Nutrisystems Star One Plus, at the Expo, which is a high-energy, full-nutrient milk powder for young children aged 1-10 who are malnourished or at risk of malnutrition.
In addition, Danone Nutricia's brand Aetna's first children's growth milk powder AptaGrow was also unveiled at the Expo, AptaGrow series will be divided into three age groups, which are suitable for children aged 1-3 years old, 3-6 years old, and 6-10 years old respectively.
In addition to the new products unveiled at the Expo, Bright, Yili Amushi, Primavita Conviviality, and Nestle also launched new products.
On November 3, Bright announced the launch of room temperature yogurt Research Jane. The product focuses on health and zero-additive, using an exclusive minimalist formula, no sucrose, color and flavor added, each 100g contains 3g of protein, the product is sterilized by ultra-high-temperature, the shelf life of 6 months. 24 November, Bright Dairy Vitality Probiotic Flavored Fermented Milk is available in three flavors: Original, Yellow Peach, and Aloe Vera.
After launching Yogurt Magic Milk to combat cold, Yili once again launched a ginger series of products, and its yogurt brand Amushi launched a new ginger-flavored yogurt with 3.1g of protein per 100g of product. In addition, on Double Eleven, Yili's room temperature milk drink brand Yogurt and Hanfu brand Hua Chaoji co-branded the launch of the Laurel Flower Rhythm Gift Box, which contains a box of Yogurt Laurel glutinous rice-flavored milk drink, as well as a dress, a cross-body bag, and an antique-style organizer for the Hua Chaoji dress.
In order to meet Chinese consumers' high quality and diversified pursuit of products, the Dutch infant milk powder brand Primavita Conviviality - Holleray announced the launch of the new packaging of the international version of infant cow and goat milk powder products on Tmall International. The upgraded product packaging is available in English, French, and Dutch, making it easy for consumers around the world to recognize the product.
On November 28th, Nestlé Health Science's first allergy-free amino acid-based complete nutritional formula for toddlers and children over the age of 1 with multiple food protein allergies and malabsorption, "Enminshu 1+", was officially announced at the 6th Xinhua Symposium on Pediatric Digestion and Nutrition, which was held in Beijing.
Yili, Mengniu force milk base construction
In the construction of milk base, Yili, Mengniu two giants continue to force. Among them, Mengniu Dairy intends to build a new ranch in Qiqihar; Yili and Jiangsu Nongken to join hands to build the largest milk base in East China; Mengniu and Yili both invested 4 billion yuan in Kozuozhongqi to build a milk base, and so on.
November 1, Qiqihar Beiyuan Development Zone, District Development and Reform Bureau invited to meet with Mengniu Dairy Milk Source Division General Manager Song Hui on the "14th Five-Year Plan" during the period of Mengniu Dairy's new 100,000 head of pasture once again for an exchange of views, and on the construction of 3,000 head of large-scale sightseeing pastures in the mode of cooperation and the site of the construction of the depth of the planning. The company's newest product is a new product, which will be used for the first time in the future.
On November 26, the signing ceremony of the strategic cooperation memorandum between Yili Group and Jiangsu Nongken Group was held in Nanjing. This time, Yili and Jiangsu Nongken signed a contract to jointly build the largest high-quality milk source base in East China, realizing more than 100,000 cows, and better serving consumers in Jiangsu and East China.
Also, the people's government of Kezuozhongqi disclosed the 2020 investment in more than 100 million yuan of key projects in October construction and other progress. According to reports, Kezuozhongqi Meng milk beef cattle recycling economy farming demonstration project with a total investment of 4 billion, ranch farming plan within three years imported Holstein cows stocked 10,000, Simmental milk and meat part-time basic cow stocked 2,000, milk fattening stocked 3,000 head of scale. Kozuo Banner Yili 100,000 head of milk base project with a total investment of 4 billion, plans to breed 100,000 head of dairy cattle within three years, the construction of 100,000 tons of feed production line and related facilities.
Capital market: 1 enterprise won millions of dollars in strategic financing, 2 enterprises to be listed
In the market of capital, functional dairy brand cow hair black black got millions of dollars in strategic financing, raw milk supplier You Ran pastoral pre Hong Kong IPO, Wensley's proposed to split the dairy business listing.
Functional dairy brand Niu Mao Heihei completed a multi-million dollar strategic financing, the investor is the Qinghai River Source Investment Group and a regional food and beverage companies under the industrial fund, this round of financing is mainly used for product research and development, as well as supply chain optimization.
November 20, Wen's Food Group Co., Ltd. announced that the company's board of directors authorized the company and its subsidiary Wen's Dairy management to start the spin-off of Wen's Dairy to the domestic stock exchange listing of the preparatory work.
On the evening of November 29, You Ran Dairy disclosed its prospectus on the Hong Kong Stock Exchange, planning to raise funds for listing. The proceeds will be used mainly for investment projects in the next two years, including farms under construction, new farms and feed production bases, and the purchase of facilities and equipment required for them to meet the company's expanding business needs and to achieve sustained profitable growth through economies of scale.
Mengniu and Yili apply for trademark registration
In November, Mengniu and Yili both applied for trademark registration. Among them, Mengniu applied for the registration of the trademark "teasing the cow" "really dare coconut", Yili applied for the registration of the trademark "cow YEAR", "hi skin cow night
According to the enterprise check app trademark information, Inner Mongolia Mengniu Dairy (Group) Co. Among them, the date of application for the trademark of "teasing the cow" is November 9th; the date of application for the trademark of "really dare coconut" is November 12th.
According to the trademark information of Enterprise Search App, on November 2, Yili Co. applied for a number of trademarks of "Cow YEAR" and "Hippy Cow Night", and the international classification involves convenience food, food, medicine, beer and beverage.
Report on China's Dairy Imports Released
During the third Import Expo 2020, the Dairy Specialized Committee released a report on China's dairy imports, which stated that in 2019, China imported 3.077 million tons of dairy products, an increase of 11.9% year-on-year, with an amount of 11.64 billion US dollars, an increase of 10.2%. billion dollars, an increase of 10.2% year-on-year.During 2010-2019, the ten-year compound annual growth rate of dairy imports amounted to 16.5%.
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By FoodPartner.com