I. Introduction
Tea, as a kind of health drink, is the contribution of the people of ancient southern China to the Chinese food culture, and also the contribution of the Chinese people to the world food culture. Nowadays, opening a tea store is absolutely popular.
Second, the project
1, the purpose of this plan.
To provide sufficient information for those who are interested in investing in this project.
To provide basic data and guidelines for the future operation of this program.
2. Company Profile.
The company set high-grade professional tea culture in one, to "inherit the culture of the Millennium, promote the national tea" as the concept, in order to pursue and carry forward the spirit of the tea ceremony "health, beauty, and, respect" as the main theme, is committed to creating a first-class tea culture enterprise allows you to experience the traditional tea culture in a beautiful and refined environment. Exquisite environment to experience the traditional tea atmosphere, so that you can find a quiet harbor in the fast-paced city life, we will be happy to provide you with VIP-level service.
3, industry background.
With the rapid development of today's world, people's standard of living in the gradual improvement of the quality of life to a substantial increase, but these also caused the acceleration of the pace of life, the gradual increase in pressure, more and more lonely, human indifference. It is difficult for us to seek a piece of pure land of the soul to settle our tired hearts. But while more and more problems are increasing, there are also more and more needs, which provides more and more opportunities.
We are all a customer-centric, we adhere to our Chinese civilization, integration and development of traditional culture at the same time, to provide customers with a place to speak freely, where you can meet like-minded friends; here, you can communicate with more people to dispel loneliness; here, you can be alone, listen to music, immersed in the soothing rhythms of the music, relaxation of the nerves and the body and mind; here, you can listen to music, immersed in music, relaxation of the nerves and the body and mind; here, you can listen to music, immersed in music, relaxation of the nerves and the body and mind. and body and mind; here, you can work with your family, in the atmosphere of music to enjoy the warmth of the family, so that the so-called generation gap disappeared around us, to create a warm and harmonious family atmosphere; here, you can also be with friends, tea words of joy, ***叙友情; here, you can find a comfortable and happy negotiation and trading place for you and your customers, in this way there is no strife and noisy only Peace and quiet, harmony and tranquility of the environment towards success; here, we provide you with a series of convenient - music equipment, Xiangqi, Go ...... leisure, you can find music friends or chess friends, so that life has flavor, so that city life is no longer monotonous and no longer lonely. Monotony is no longer lonely. Our teahouse was born in such a historical situation.
4, marketing.
The market is made up of all potential customers who have specific needs or desires and are willing and able to engage in exchanges to satisfy those needs and desires. Our market segmentation is aimed at those consumers who aspire to quiet, suitable to start the implementation of the tea market-oriented, in the busy city to provide customers with a place to relax.
5, corporate management.
The company's initial stage of development, in a simple structure, smaller scale, the process is more stable at the primary stage, so as to maintain both the advantages of the centralized and unified operation of the linear system, the company's internal production processes, including the company's basic framework and mode of operation of the positioning of the product supply process for the establishment of direct sales channels, the development of export channels, and the establishment of a marketing network to implement the plan.
6. Conclusion.
The company's teahouse to leisure to promote culture, there will be great prospects for development. , If enough investment can be obtained, this project will bring great returns for investors.
Third, business management program
1, positioning.
Mingyatang Tea House as a carrier of Taoist culture, by providing painting and calligraphy room guzheng.
Tea products and tea performances serve the high-end consumer groups who are keen on tea culture and have cultural taste.
2, business model.
(1), product mix.
Teahouse product portfolio includes: tea products, service equipment and other brand elements, tea culture, service catering, performing arts, music.
Tea: the main choice of Dahongpao, Iron Goddess of Mercy, Xinyang Maojian, Keemun Red Tea, Xihu Longjing, Yunnan Pu'er and other high-quality and historical brand categories.
Product sources can be established through the manufacturers of long-term supply mechanism, take goods can be in Maliandao can also establish strategic cooperation with local manufacturers.
Ware: the choice of tea ware is simple and natural celadon such as Ru porcelain.
Service equipment: such as tablecloths, clips, cup holders and so on, all through the oem form of playing on the Mingyatang teahouse brand word.
Tea culture: Xinfang Tea House waiters not only serve tea guests, each waiter must have their own specialties in tea, but also have tea performance and tea culture connotation. Usually tea staff to provide tea and tea culture services, later you can receive external tea performance activities to increase the revenue structure.
(2), the price combination.
The price of the teahouse products relative to other teahouses to locate the high price, especially the price of gift tea, teahouses can be a fixed supplier and cooperation in the operation of tea gifts.
Name area prices can be decided according to the reality of customer flow.
(3), promotional mix.
The teahouse operation needs to take advantage of the industry associations and media power, through the regular organization of tea culture salon activities to improve the popularity of the teahouse and atmosphere.
(4), channel mix.
Supply channels: China's top ten tea tea production areas and Changchun city store channels, factory in Changchun Office related resources and quality manufacturers cost advantage resources.
Marketing channels: teahouse membership management mechanism and public relations activities entrepreneurs theme activities networking resources.
Fourth, the competitive strategy
Jingyi teahouse relative to some big cities have become famous Lao She teahouse, five blessings tea, Yi Qingquan, ask the Heavenly Pavilion, more fragrant teahouse, Wu Yutai teahouse, etc. is in the rising star, which stood in the club but with the cultural connotation of the Dream of the Red Chamber of the teahouse characteristics, the only full excavation of the advantages of cultural taste, to do the full cultural heritage, and the supply of products to get the low-cost quality and inexpensive! There is an absolute advantage.
V. Management mode
1, site management.
The purpose of site management is to create a good environment for the Jingyi Teahouse suitable for business: space layout, lighting, background music.
The waste of the teahouse is the waste of the site vacancy rate, so the effective use of each corner, through the product layout and product structure and other forms to achieve the feeling of marketing everywhere everywhere tea culture.
2, staff management.
Employee time management and employee career growth and performance management is the core issue in the management of the teahouse. Through the membership management mechanism and each waiter has their own customer management files in the form of stimulating staff to take advantage of the time. Design the concept of tea category expert for each tea staff, so that each tea staff can learn and specialize, and their career can be improved and grow. Performance and benefits linked incentives can create benefits for them.
3, service management.
Service management is the tea ceremony requirements of the beauty of the people (including instrumentation, style, beauty, charm, language, beauty, beauty of the soul) embodied in the welcome, consulting, tea service, tea service, supporting services, billing services, complaint handling and delivery of guests and other links.
4, customer management.
The establishment of customer files, customer contact and out-of-store services.
The most important customer company archives; followed by the department manager and tea staff level by level management.
Teahouse management also includes: purchase management, warehouse management, financial management.
Six, the development strategy
1, shaping the personality.
Mingyatang tea culture personality business card interpretation.
2. Multiple grafting.
Multi-cultural grafting such as kunqu, catering, music, painting and calligraphy, and ancient books.
3, seize the long tail.
Internet popularity plus offline tea culture experience center.
4, activate the traditional.
Integration of fashion and traditional tea culture combined to attract new forces.
College student business plan Part 2
500,000 initial capital. How to allocate should be the most most important thing. 500,000 only into a business project, can be said to be well-funded, able to operate flexibly. But there is also a certain amount of risk, and it can also be said that this is a stupid and ignorant practice. It's like putting a pot of eggs in a basket, one slip up is the result of them all breaking. So, I feel that dividing this capital properly is the first task of starting a business.
A. 300,000 for investing in a vegetarian catering program (described later)
B. 100,000 for a working capital machine and its contingency.
C.60,000 for financial investment, stock speculation, term loans, etc..
D.40,000 for daily needs.
Vegetarian Dining Program
I. Vegetarian Dining Program Proposed Idea
Many people know that the climate caused by global warming will directly affect the ecological balance of the earth. However, few people know that meat, the essential food for the human table, will also seriously damage the earth's environment. The main manifestation is the development of the meat industry. Up to now, human animal husbandry activities have been 10,000 years, but only in the last 50 years or so have people raised livestock on such a large scale. Today, there are four times as many livestock in the world as there were in 20xx. To feed them, much of the rainforest has been cut down for pasture. This has led to the disappearance of the rich variety of plants and animals that live in the rainforests, and has contributed to increasing global environmental damage.
Note that climate change, energy saving and emission reduction from me, so the idea of opening a vegetarian restaurant was born.
Second, the market analysis
1. Source: students, Ms. love beauty, slimming a family, healthy eating a family.
2. Competitors: basically no, should be for the special nature of its services.
Third, the detailed plan of the vegetarian restaurant
1. The food store belongs to the food service industry, is a sole proprietorship.
2. Food type. Healthy vegetables and fruits as well as some by-products such as tofu and soybeans are the main focus. Also offers vegetarian products mainly made of soybean, which are characterized by: amateur like meat, taste also like meat, specifically for cool friends who love meat.
3. The consumer groups are divided into low, medium and high three grades, different price points. Make the market group broader
4. Lunch and dinner to provide business set meal type, affordable type and other nutritious dishes, and provide delivery services.
5. Always ready to develop new products to adapt to changing market demand.
Fourth, the vegetarian restaurant marketing tools
1. On the one hand, for the collection of customer information. On the other hand, to attract repeat customers, and late marketing plan to pave the way
2. Vegetarian food and beverage is bound to attract women who love beauty and slimming one's favor. Regularly held slimming knowledge promotion (in the store put out a small knowledge stickers, or A-frame posters). Slimming contest, recruiting slimming a family (members) to participate in, the prize can provide in-store consumption of vouchers and so on.
3. Monthly cumulative consumption of a certain amount of money to participate in the membership lottery, consumption of the first place to get what reward.
4. In the physical store on the basis of the establishment of online Taobao store. The store's vegetarian products are peddled on the online platform. Increase visibility as well as a certain amount of sales.
The main 300,000 capital vegetarian catering program.
College student business plan Part 3
I have been living in school since junior high school, and I am well aware of the headache of the "food" problem, that is, the cafeteria food problem. Since the school cafeteria is generally made up of large pots of food, it is rarely popular with students, even though it is less expensive.
A restaurant name:
xx naming rule description: low-key, simple, easy to remember, distinctive (here the characteristics do not mean directly reflecting the flavor) but not wacky, no more than four words, do not bring Xiang character. Currently scheduled in the form of "xx restaurant" or "xx-so"
Second, the restaurant's flavor: Xiangdong region's farmhouse flavors are the main
Third, the restaurant is expected to be the area of 280 ~ 400m2
Fourth, the target City: Guangzhou
V. Location requirements:
1. In the surrounding 1 mile at least a medium-sized residential area, around a certain amount of mobile population, should be white-collar workers to and from or rental target area;
2. If the conditions can not meet the first point, the location needs to be more convenient transportation, to and from a certain amount of private cars and the ability to spend money on the personnel can be seen prominently! The location of the restaurant;
3. Rent can not exceed 60 yuan / m2, 40 yuan / m2 for, is the first floor has a 10m2 or so in and out of the store, the main business area on the second floor;
4. The restaurant itself needs to be able to park 7 ~ 10 family car capacity, or no more than 200m nearby parking lot.
The overall evaluation of the site selection, due to the newbie investment funds should not be too large, so the location of the restaurant can not be now very busy place, but hope that the flow of a relatively large number of people, and has the ability to consume, I hope that through the restaurant's flavor characteristics can attract old customers, the requirements of the three months after the profit of 10,000 yuan / month can be done.
Six, the restaurant layout requirements: the hall interior requirements can be placed 4 people small table or small round table 12 ~ 15, 10 large table 4, 16m2 box (4_4m specifications) 4 ~ 5. (But specifically depends on the layout of the store)
Seven, the restaurant opening budget:
1. Rent: two by one rent, to 250m2 calculation, each m2 is expected to be 50 yuan, this should be paid at once 45,000 yuan; if the area of the discrepancy, in any case, can not be more than 50,000 yuan
2. Decoration and design costs: 700 yuan
3. >
a. Facade external decoration can highlight the characteristics, conspicuous, but not exaggerated cost of _ yuan;
b. Internal hall decoration style to highlight the farmhouse flavor, decoration in general, but the requirements of the finished decoration can not have a bad smell, the cost of _ yuan;
c. Kitchen area of 40m2, the renovation emphasizes sewage, ventilation, the cost of _ yuan;
d. Toilet two, the male toilet is 1.5m2, the male toilet is 1.5m2, the male toilet is 1.5m2, the male toilet is 1.5m2. Men's toilet is 1.5m2, women's toilet is 1m2, requires ventilation, other no special needs, decoration _ yuan. Buy your own materials, the total *** is expected to 80,000 yuan
4. Licensing costs: fire, environmental protection, health permits and business licenses are required, the cost is expected to be 60,000 yuan
5. Purchase of paraphernalia costs:
a. 3 sets of air conditioning 5p, the box 4 sets of small 1p air conditioning, **** yuan (may also be used in the central air conditioning);
b. Ten ceiling fans or wall fans, ***2500 yuan,
c. Two refrigerators, two freezers, a disinfectant cabinet, its total of 10,000 yuan;
d. Kitchen utensils, ***45,000 yuan;
e. Tables and stools, ***6,000 yuan;
f. Other (please see the list), ***Total 2000 yuan,
g. Automatic washing machine 1 unit, 1080 yuan
6. Other unforeseeable costs, 2000 yuan
Eight, the restaurant decoration style description:
1. Facade decoration requirements conspicuous, highlighting the characteristics of the non-exaggerated, concise, and can reflect the level of its consumption
2. Hall description:
a. Tables and stools to use the original color of the size of the wooden eight fairy tables and long benches. Or the use of the appearance of a more sturdy size of the round table, the size of the round table covered with a better beige tablecloth;
b. Walls and the hall of the original columns of 1m2 or so below the dark tiles, the hall for the purpose of decorating the self-supporting columns are dominated by the dark color, the Tianhua plate is not completely decorated, the use of spotlights, spotlights above the Tianhua plate sprayed black, the hall lighting requirements for the soft, but the desktop light Requirements for bright. (Here only my ideas, the actual final design shall prevail)
3. box decoration and hall the same
4. other no special requirements
Nine, staffing:
1. kitchen: *** 6 people, 1 chef, 2 sous chef, 1 vegetable cut vegetables, 1 washing staff, 1 washing / picking up vegetables staff
2. box: Calculated with 5 boxes, 5 waiters,
3. Hall: 5 people, 1 for every four tables
4. Other: 1 other temporary staff (mainly for service breaks when the rotation), the owner of the store 1 person.
Tenth, the breakdown of operating costs:
1. Property management costs: each square foot can not exceed 2 yuan / month, to 250m2 *** counted 500 yuan / month
2. Sewage costs: 500 yuan / month
University business plan Part 4
A. Introduction
Creative Advertising Media Ltd. is a Media Joint Venture Advertising Company, integrating production, agency, planning, creativity, investigation and consulting. Our business scope focuses on placing product advertisements on campuses and surrounding areas. Creative Advertising Media Limited is a limited liability company with a complete management system, cooperative team and excellent backbone. We have an advertising department, a planning department, a marketing department, an executive department, a financial department, a personnel department, as well as a material procurement department and office.
Second, industry analysis
In China, there are nearly 20 million college students. In addition to tuition and fees, the annual expenses of college students include education fees, leisure and entertainment and friends, and each person spends an average of 4,000 yuan per year, so 20 million college students means 800 billion yuan market. The data clearly shows the overall spending level of Chinese college students. It is because of such a large consumer group that most companies are paying more and more attention to the development and expansion of the campus market, and they don't see the fierce situation of various companies seizing the market during the academic festivals.
I have always believed that the highest level of marketing is to conquer the hearts and even minds of customers. Most college students and businessmen have consumer demand in their eyes. Campus consumption and social supply lack of integration is the middle-aged "old age". Our campus media company to do is this "moon old man".
Third, the product or service
Creative Advertising & Media, LLC's goal is to create "affordable advertising for everyone". Currently, our services are in a period of growth. We plan to expand our advertising brand awareness in order to expand our customer base to include restaurants, electronics, apparel and other industries. Our campaigns are different from traditional advertising that "burns money" and creates momentum through popular celebrities and large flyers. Our focus is on enabling our clients to achieve proactive product promotions on a limited scale with minimal promotional expense. We help merchants to create a zero distance platform with consumers. With our expertise, we can help merchants avoid the difficulties and risks that they may encounter in similar promotions.
Fourth, the management team and organizational structure
Since its inception, Creative Advertising & Media, LLC has made detailed allocations and arrangements for a range of issues and situations, including the type of company, the positions of the management team and the equity structure.
The details are as follows:XXX Type of Company Limited Liability Company. Our company has the following positions: 1 General Manager, 2 Deputy General Managers, 1 General Manager, 1 Finance Department, 1 Personnel Department, 1 Marketing Department, 1 Head of Advertising Department, 1 Head of Planning Department, 1 Head of Material Purchasing Department, and 2 staff members.
Our company's employees have a certain level of competence and execution in the industry. They have excellent academic performance and outstanding skills during their school years and participate in school activities in the school economy. Their solid professional theoretical knowledge and rich social and practical experience lay a solid foundation for the future development of the company.
V. Market Analysis and Forecast
1. Market Description
Advertising is a new industry in China. In the past few years, the number of companies has continued to grow, and the turnover and the number of employees have continued to grow. The growth rate is considerable. According to experts' forecast, the national advertising turnover is about 110 billion yuan. In the next 10 years, China's advertising market is expected to become one of the world's top three advertising markets. Henan University of Science and Technology is located in Hongqi District, with dense schools and a large number of college students nearby.
2. Target Market
According to the geographic characteristics, we divide the target market in the early stage of the business into two categories: stores and major marketers in and around universities. The school market is mainly represented by the demand for school advertisements, the demand for advertisements for various group activities in schools, the demand for advertisements for various events and competitions organized by schools, and the advertisements required for graduate students to start their own businesses. The main manifestation of the market around university towns is the demand for advertisements for stores and fa?ades, and it is especially important to note that fa?ades and stores near schools are updated very quickly.
3, the target customers
The target customers are mainly positioned in the initial stage of the school as well as the university city enterprises, stores, business production facade owners.
Sixth, marketing strategy
1, the early stage of business
① contact with some small-scale advertising and decoration companies, seeking to establish advertising consortium.
② If the joint unsuccessful, we can only be based on the initial stage of Henan Institute of Science and Technology around the contact stores, facade owners, to publicize the introduction of our advertising company.
③ Lobbying school associations, our company as the association's advertising agent.
④ Find suppliers of advertising supplies to ensure the service and quality of the purchase channel.
⑤ Establish friendship links with schools and neighboring websites, and publicize and introduce contact advertising companies on the Internet.
⑥ Open telephone business consulting and the establishment of the company's website to provide online consulting services.
2. Entrepreneurial development stage
① Donated tens of thousands of dollars worth of outdoor advertising in the main streets of the development zone, some billboards are used to convey public **** service information to the public. The billboards are no longer seen as "road pollution", but rather as a contribution to the community. Another portion can be used for advertising rentals to generate revenue.
② Initially establish a stable customer base. The ability to advertise in the mainstream media, the influence began to cover the entire college district
③ to promote our company to all parts of the company's profits will tend to stabilize.
VII. Risk Analysis and Management
(A) Business Risks
1. Problems encountered in the development are: limited operating history, `shortage' of resources, lack of managerial experience, uncertainty of the market and products, dependence on key management personnel
2. The small size of our business and the lack of funds, which leads to our ability to resist risks. Weak, we are a company just started to establish the company, the small scale and lack of funds is every newly established companies have to experience.
3, we are facing a lot of challenges at present the most important thing is how to solve the problem of survival, our competitors strength is very strong we will further market segmentation, do their own positioning, and strive to find the blank spots in the market.
4, we are not enough in the technical ability, especially in the lack of more advanced technology.
(B) Business opportunities
Although our business is accompanied by risks, we can overcome these difficulties because we have some of our own advantages.
1, our company just started when the start-up capital is very small, we try to make the least amount of money to play its maximum effect, at the same time, we have conducted a detailed investigation and analysis of the market, we position the customer for low-end customers, in the competitors we are facing now, they put most of the energy, time and money on the mid-range customers ignored the low-end customers.
2, our products have a more humanized design. We believe in developing advertising strategies based on the needs of each customer. In terms of service, we not only provide one-time service in advance, but also establish a long-term relationship with our customers.
3, in the face of the constraints of school rules and regulations, enterprises can rely on the establishment of a good working relationship with the school, trying to find ways to make the campaign "emphasize image over sales. In-depth study of student consumer psychology and student market segmentation. Companies marketing to students as real consumers should also pay attention to product quality, features and pricing techniques, as well as smooth sales and service channels.
4. The campus market has huge potential. Our school has more than 30,000 faculty and staff. With the increase in spending power of college students, we can broaden our horizons and look to the long term. We will focus on a comprehensive survey of the campus market to truly understand the needs of the campus market and use it to solve marketing, product and management problems.
If we can overcome these risks, we will dominate our particular market for advertising media and become a major player in the industry. Our brand will be recognized by customers and investors within 2 years and we can achieve this. I. Innovative entrepreneurship project plan template sample for college students (two) ii. Sample Employment and Entrepreneurship Project Plan for College Graduates (Three) iii. Sample Innovative and Creative Entrepreneurship Project Plan for College Students (three) iv. Sample low-cost creative entrepreneurship project plan for graduates (three) v. Innovative and creative entrepreneurship project proposal sample for college students (three essays) vi. Hainan Medical College Rural Order Directed Free Medical Student Training Program Talent Cultivation Program First Volunteer Filing Score Line [Filing Line] VII. College students majoring in computer innovation and entrepreneurship project plan sample (two) viii. Sample business plan for innovative entrepreneurship project for college students (five) ix. Innovative entrepreneurship project plan template for college students (three articles) x. Sample entrepreneurship project plan for college students (four articles)
xi.