The skills and techniques of live broadcasting include self-introduction, introduction of goods, benefits and preferences, live broadcasting time and adaptability in several aspects.
One, self-introduction: first of all, in the first time of live, the anchor should first introduce themselves, such as what they are called, previously engaged in what occupation, etc., and then the anchor can be introduced to their own live venue.
Second, commodity introduction: after the introduction of their own, you can give the audience to introduce today's live to sell the goods, from the basic information such as the name of the commodity, origin, date of production, brand information, shelf life, and so on, and then to the use of the commodity, the use of the notes, etc., so that the audience for the goods have a general understanding of.
Three, welfare offers: the current e-commerce selling live either low-priced live or big discounts live, and consumers are used to live low-priced to buy goods, then do live, but also should be low-priced sales or give the user a huge discount to attract more users.
Four, live time: in order to be able to improve the weight of the live room, the anchor generally need to do live at a fixed time, but also able to give the fans a fixed time live good impression. Therefore, at the end of each live broadcast before the end of a fixed live time.
Fifth, the ability to adapt: anchor in the live broadcast not only need to sales talk, but also need to have the ability to physical performance and the ability to adapt to special situations, at any time according to the atmosphere on the field to interact with the audience.