The medical checkup market has been growing rapidly in recent years as people's concept of health management has become clearer and clearer. In recent years, people's health management concept of increasingly clear and rapidly growing, according to incomplete estimates, this market has been rapidly expanding to tens of billions of dollars, and at an annual rate of 20% to 30% growth.
More than 10 billion market cake, not a high barrier to entry, but also make all kinds of funds for this market is extremely optimistic, can be supported by the domestic venture capital investment on behalf of CDH Investment shares Ciming physical examination, the Valin Group Holdings State Guest Medical and so on.
Recently, the Shenzhen Institute of Advanced Technology of the Chinese Academy of Sciences (hereinafter referred to as the "Shenzhen Institute") developed and launched a multi-functional health check bed has attracted a lot of attention. August, the Shenzhen Institute of intangible assets to attract private capital investment, the establishment of the Shenzhen Zhongke Qianghua Science and Technology Company Limited, specializing in the research and development of low-cost health inspection products. products. If this medical checkup bed can be comprehensively assisted in the urban community, then the per capita cost of 50 yuan of physical examination will undoubtedly make it a hot health checkup market a major "churning" forces; its background is the Chinese Academy of Sciences signboards and the involvement of private capital, and the determining factor is the low-cost medical examination of the technical content and channels to promote the strength of the.
Per capita medical examination fee of 50 yuan
A few days ago, the Ninth China International Hi-Tech Fair held in Shenzhen, the Chinese Academy of Sciences in a prominent position to convey its "universal low-cost road to health," the theme of multi-functional health checkup beds as a hospital in Shenzhen to participate in the fair to show the latest The multi-function health check bed, as the latest scientific research achievement displayed by Shenzhen Institute in this Hi-Tech Fair, also attracted a lot of on-site experience of the market.
According to the reporter's observation at the scene, lying on this medical checkup bed for 15 to 20 minutes, the computerized instruments next to it can complete the routine medical checkups such as ultrasound, electrocardiogram, sphygmomanometer, height, weight, and so on. Integrated physical examination test can also save the physical examination queuing, running between the departments and other troubles. But is the data from the physical examination accurate? How is the low cost achieved? Will many other necessary but more complicated medical tests be omitted?
Responsible for the "health bed" research and development of the Shenzhen Zhongke Qianghua Technology Co. Up to now, the medical examination bed of a large number of free medical examination case effect proves that: in the case of regular hospitals and regular medical examination project consistent, the center launched a low-cost medical examination system check results are accurate and reliable, not only to improve the speed of medical examination, manpower savings, data processing is also more convenient, and can be a medical examination cost by the previous 200 ~ 400 yuan down to 50 yuan.
The multifunctional health examination bed highlights the design concept centered on the examinee, including the functions of physiological parameter collection, height, weight, and medical imaging examination. Taking into full consideration of the processing power and measurement accuracy required for medical equipment, the minimized device end system is designed for the specificity of the health check, i.e., the minimized hardware system that includes wireless network connection, data transmission and storage, and I/O control. On this basis, further consideration is given to the needs of mobile medical checkups, and the modularized design of various devices is proposed from the perspective of industrial design.
Zhou Shumin said, "This kind of low-cost medical checkup equipment is now the first of its kind at home and abroad. At present, the multifunctional medical examination bed is only in the prototype stage, and in the future, we have to gradually add blood oxygen, non-destructive biochemical analysis and other new functions, so that it is more and more integrated and humanized."
"Stirring the pot"
Fan Jianping, president of the Shenzhen hospital, used the word "stirring the pot" when describing the role of the Shenzhen hospital. "Stirring the pot" is the management of the "catfish effect", which means two things: First, through the Chinese Academy of Sciences and the market convergence, so that the transformation of high-tech achievements more than a new channel to activate the academic atmosphere; the second is to the credibility of the Chinese Academy of Sciences as a backdrop for low-cost stirring of health The first is that the Chinese Academy of Sciences and the market to activate the academic atmosphere; the second is to use the credibility of the Chinese Academy of Sciences as a background, in order to stir up the health examination market at low cost.
But there are also industry insiders questioned: ordinary physical examination routine checkups include liver function (hepatitis A and B, etc.), tumor screening, renal function, blood rheology, blood glucose, lipids, electrocardiogram and other 20 items. And do all of the above items, the cost of using standard reagents in the cost of about 50 yuan, if the physical examination charges 50 yuan, even the capital is difficult to keep, let alone profit.
Currently, the domestic health checkup market is divided into three major blocks: First, the hospital's physical examination center, now almost every major city's major hospitals have opened a physical examination center, competing for this piece of cake; Second, a variety of professional health checkup institutions, such as Ciming Medical Examination, the United States Zhao health checkup, JiuHua Medical Examination, BaiZhong Medical Examination, etc., in order to segmentation of the market and the high-end market services as a feature, each running to capture the market; The third is the huge number of "medical examination team".
Du Bing, director of the Beijing Physical Examination Quality Control Center and Beijing Physical Examination Center, said, "In Beijing, there are at least 50 private physical examination institutions. A hospital or even a street clinic can run a medical checkup center as long as it has a few instruments." Now there are only two entry conditions for setting up medical checkup centers and carrying out medical checkup services: professional medical institutions; and industry staff engaged in health checkups with qualification certificates and licenses to practice medicine.
Such a low market threshold also makes the health checkup market in recent years, the market is hot, high profits but mixed, price wars in all directions. Some unregulated physical examination centers in the physical examination also often appear "there are diseases missed, no disease mistakenly check" situation.
The relevant person in China Keqianghua explained: the low-cost reached is based on the integration of technology, so that the cost of medical examination facilities to reduce. Previously, they carried out the "10,000 people free medical checkup project" to create a social effect for the launch of its multi-functional health checkup beds, and to lay the foundation for its promotion in the community. At present, they mainly launch low-cost distributed medical checkup systems and low-cost community hospital solutions, both of which are chosen to cooperate with other professional medical checkup organizations or related enterprises. The growing urban community and rural medical market will be the main market for the promotion of their low-cost medical facilities.