As far as supermarkets are concerned, they are actually helping them to promote sales, and newcomers can also get some customer lists and telephone numbers with strong purchasing power. In addition, newcomers can also directly conduct product surveys in some large communities, and the results will be very good. In addition, you can also visit outside the gate of a large community, because the people who come and go are basically community residents. In the market of salaried office workers, location selection is very important for the success rate of office visits. Generally, some office buildings with large floor area will be selected. Newcomers can visit the company directly. They can visit a white-collar worker in the corridor in advance, and then fill in the names and contact information of the other three white-collar workers after completing the questionnaire. At this time, they can use some small gifts to achieve their goals faster. After that, you can find someone to enter the company. If you really feel that it is difficult to enter the company, you can also use random interviews in places where white-collar workers must pass. Relatively speaking, white-collar workers agree with insurance and want to know the corresponding types of insurance. However, when visiting an office building, it should be noted that you should not stay on one floor for too long. Generally, you should change to another floor after completing three customer visits. This will effectively avoid the interference of security guards. After the first visit, you need to follow up by phone that evening, and then present the plan. Taking advantage of the opportunity to send the plan, newcomers will quickly get to know other white-collar workers in their company, and the number of customers will increase greatly in a short time. School market The schools here mainly refer to kindergartens, primary schools or junior high schools. For the school, newcomers can mainly use two methods to visit: one method is to call the school back to law enforcement, which is mainly to get to know the class teacher through some methods first, and then use the class teacher to issue a parent questionnaire to the class students, which is then collected by the class teacher and handed over to our business partners, and then the business partners contact the parents, or send materials or introduce insurance. Conduct a safety knowledge test after the lecture to obtain the communication methods of their parents, so as to carry out the next follow-up. Relatively speaking, parents prefer some accident insurance and medical insurance. The six markets listed here are all areas where customers are concentrated, and it is also the place where newcomers can find customers most easily. The most important thing is that it is easy to return to customers. After returning to customers the next day after each newcomer's visit, they can also make seven or eight visits by the way. Different from other insurance companies' market surveys at the entrance of subways or shopping malls, random surveys like that will definitely find that customers live or work in one place in the east and one in the west, so it is very difficult to visit again, and a lot of time and energy are consumed on the road. Mentality is very important to insurance marketing, so we advocate smiling service, and entertain others and ourselves through smiling service to lay the foundation for successful marketing. Outside, some business people are suspicious and hard to trust, so they need to meet as much as possible to let them know something about you. Hospital marketing doctors often walk between departments because of their working relationship. Because they wear white coats, their visiting goals are obvious, and their income is relatively high, and they know more about insurance. More because of their professional characteristics, their risk needs are mainly in major diseases and children's education. Because of their high level of knowledge, doctors are generally willing to know about insurance, especially occupational liability insurance. Therefore, it can be used as a topic; You can also use asking them questions as an excuse to improve your understanding. In addition, establishing a good relationship with doctors can also lay the foundation for serving more customers in the future. In the afternoon, newcomers can visit the hospital. The questionnaire survey collected by the newcomers shows that doctors have obvious preference for children's education and some major illness insurance, and many people make an appointment to submit the plan the next day. Of course, new patients who see a doctor in the hospital also have contact, but for the sake of protecting the health of new patients, we generally don't recommend new people to visit patients in the hospital, but more are aimed at accompanying people or visiting relatives of patients. University Campus Market On the university campus, teachers and educational staff are characterized by stable income and good welfare, so they are not very interested in some medical products of insurance companies. It is best to cut into the problems of children's education or financial management and old-age insurance. Of course, they can also import products by helping them calculate the actual benefits of social security. Newcomers can go to the university campus to explore the market. We have tried to conduct product surveys and visits to university teachers in Guangdong Business School and Jinan University. The statistical results show that most teachers have insurance awareness and concept, and many of them have purchased insurance in various insurance companies. In view of this situation, using similar insurance passbook, policy arrangement, changing gold foil policy and other methods can achieve ideal results, and at the same time, it will quickly find the gap of its insurance protection. The best way to develop community customers in the community market is, of course, to contact the community management office and help it engage in some community activities. Because many community managers lack experience in organizing activities, they need prizes, funds and sponsorship to organize activities at the same time. This provides an opportunity for insurance companies to enter the community. However, this may require some financial investment, and it takes a process from investment to income generation, so many newcomers prefer investment at the company level. In fact, community development can also achieve direct results without funds. Newcomers can contact the supermarkets in the community and sign an agreement. If they buy a certain amount of goods in the supermarket, they will give a small gift. Businessmen, market businessmen should be the easiest and most convenient crowd for newcomers to find. When visiting the wholesale market, you can set up an information desk at first, mainly to let the stall owners in the wholesale market know and understand you, and will not refuse you too much in the future. There is also a faster way to use the method of questionnaire. However, this market questionnaire is different from the general questionnaire. Strictly speaking, it is a product questionnaire, and its main contents include: after understanding the customer's occupation and some basic information, immediately turn to the question and answer of some insurance products, and make the benefits more attractive in the question. The characteristic of this product questionnaire method is to cut into the insurance topic quickly. Maybe some people will think that it is a little sudden or too fast to talk about insurance with customers in this way. But in fact, many people know your ultimate goal as long as they know that you are from an insurance company. It is better to ask their favorite products directly. Practice has proved that it is feasible to use the product questionnaire, and many business people accept this way of visiting, and quite a few people have expressed interest in the products listed in the product questionnaire, such as wealth management and major illness insurance, and some have taken the initiative to ask about social security or property insurance. Pay attention to dress when talking with business people, be consistent with them as much as possible, and don't wear too formal clothes, which will help the two sides to close the distance and facilitate communication.
Further reading: How to buy insurance, which is better, and teach you how to avoid these "pits" of insurance.