5 Simple Startup Plans
Days are like a white horse, I believe that you are full of expectations for the upcoming work life! At this moment it is necessary to make a detailed plan for the next work. Good plans have some of the characteristics of what? The following is a simple business plan I organized 5, just for reference, I hope to help you.
Simple Business Plan 5 1
Summary
A very concise summary of your plan and business model that describes your business project, usually around 500 words.
Company Description
A. Purpose of the company
B. Name of the company, structure of the company
C. Business strategy of the company
In the most concise way possible here, describe your product service; what kind of difficulties you are going to solve; how you are going to solve them; whether your company whether it is the most suitable candidate.
D. Relative value-added
Describe what new value your products provide to consumers
E. Company facilities
The need for a detailed description of the company's equipment in the plan of our company's production equipment and plants are mainly focused on the establishment of the XXX development of production equipment, and efforts to improve production and research capabilities in order to meet the increasing customer demand. We will strive to improve our production and research capabilities in order to meet the increasing demands of our customers. Increase sales of our products and services through large-scale promotional campaigns.
Increase distribution channels, retail outlets, regional sales, sales companies to adopt electrification, direct mail sorting, etc.
The company is also working on the development of a new product line, which is to be launched in the future.
Hire new employees to support sustainable growth in new market programs.
Increase R&D capabilities to create new trend-setting products and improve competitiveness.
Product Services
Describe your product services here in a concise manner. Note that you do not need to disclose your core technology, mainly introduce your product features, application areas, market prospects, etc..
Explain how your product delivers value to consumers, and the ways in which you deliver that service. Your product fills a gap in the market that needs to be filled. You can include a photo of your product or service here.
A. Product Advantages
B. Description of Technology: 1. Introduction to Unique Technology 2. Technology Development Environment
C. Research and Development
D. Future Products and Services
Describe your next generation of products, and also describe what additional services will be offered to future consumers.
E. Service and Product Support
Market Analysis
Briefly describe what industry, market, and specialty area your company is in. What are the characteristics of the market? How does your analysis differ from market research organizations and investment analysis. Analyze whether there is a nascent market? How will you develop this nascent market.
If you're in the program software market developing platform tools for C++ or NT, don't just generalize about it being a $30 billion market. If you're making C++ application development tools on the NT workbench, you should detail in your report how much C++ development program software you sold last year***, how much of a growing customer base you have, and what your target market is. How much share did your competitors get? Are there any other market retailer OEMs selling your product.
A. Market Description
We plan to or are competing in XX industry. This market is worth approximately XXX and we believe that the major trends across the industry will be toward (environmentally oriented, miniaturized, high quality, value oriented).
Market research indicates (cite source) that this market will (grow and shrink) to XXX by 20xx. during this period, the market segment we are striving to compete in is expected to (grow, shrink, and not grow). The major forces that will change this are (e.g., price reductions in computers, booming appliance commerce, and other reasons) the largest growth in this industry will be XXX. your company may be unique in merging your product services with the current business of a company of the same caliber as XX Company. And today's similar XX companies are facing difficulties such as progressively higher labor costs.
B. Target Markets
We define our target markets as X, Y, and Z. Now, this market is shared by a competitor.
Our product has the following advantages: high value-added, excellent performance, high taste, and outstanding individuality for corporate tailoring.
C. Target Consumer Group
What factors motivate people to buy your product? Your technology, product for the user's attraction in where? Why do people choose your product service company?
D. Sales Strategy
Our marketing department plans to sell our product through different channels. We chose these channels because:
1, seasonal changes caused by the characteristics of consumption;
2, the effective use of funds can be used to capitalize on the existing product sales channels in the market.
For each distribution channel, determine a target sales volume for a five-year period and other assumptions.
Competitive Analysis
Tell us about the significant competitors based on product, price, market share, region, marketing approach, management tools, characteristics, and financial strength, respectively.
A. Competitive Description
B. Competitive Strategy Market Entry Barriers
Please examine here the major barriers to entry into your market segment and the barriers to competitors imitating you.
Marketing Strategy
A. Marketing Plan
Describe how you wish to conduct your business. And the market segments you wish to enter. Distribution channels that have been used, such as retail, direct sales to commercial organizations, OEM, and electronic media, etc. Also describe the market share you hope to achieve.
B. Sales Strategy
Describe the strategy you use to make sales. Include how you will promote your product: through advertising, mailings, radio or TV commercials, etc.
Describe your sales strategy.
C. Distribution Channels and Partners
D. Pricing Strategy
E. Marketing Communications
Your aim is to strengthen, promote and support the hotspots where your product can better meet the needs of consumers. The only principle is to find all possible favorable ways to communicate.
Financial Analysis
Summary of financial data.
Appendices
Please list the following materials, if available
A. Background and structure of the company
B. Biographies of the team members
C. Promotional materials of the company
D. Relevant vocabulary
Simple Business Plan 5 of 2Table of Contents
I, Introduction. .................... .1
II. Company Formation and Introduction. ........ .2
III. Prospects of the Company. ............ .4
iv. Market Assessment. ................ .5
v. Team management of the company. .......... .6
vi. Projected start-up capital, sources of funding channels. .......................... .7
vii. Marketing and planning of the company. ........ .8
viii.Projected risks. ................ .9
ix. Competitive analysis of the company. .......... .10
x. Benefits and returns. .............. .11
I. Introduction
Today's college students are faced with the biggest problem is the pressure of employment, more and more serious employment situation so that many college students feel confused about the future, and even do not know the meaning of reading the university, after graduation, it is difficult to find a job, the pressure of the workplace, the relationship between coworkers to deal with the issue has become the most popular today. After graduation, it is difficult to find a job, work pressure, relationship between colleagues and other issues have become the most popular topics of concern. For this reason, as a new generation of college students, we have to create another road for their future life, that is, ------ entrepreneurial road, at the same time, the state also vigorously encourages and helps college students to start their own business, so we should start now for their own plans, seize this opportunity to realize their entrepreneurial dreams. The first thing you need to do is to get your hands on some of the most popular products and services in the world.
Second, the establishment of the company and the introduction
1, the company's name
Bright Eyes Optical Supermarket
2, the establishment of the company
Bright Eyes Optical Shop is a soon-to-be-established optician's store will be opened within two years after my graduation in the Sichuan Polytechnic Institute next to the heavy opening. This optical store takes students as the main service object, and the products are mainly medium and low-grade frame glasses, including spectacle frames, spectacle lenses, all kinds of accessories for frame glasses, and contact lenses and their care solution, tablets, contact lens cases, etc.
The optical store will be established within two years after my graduation.
3, the company's advantages and characteristics
Bright Eyes Optical provides you with first-class service, quality products.
Services include: free computerized optometry, free repair of glasses, free cleaning of glasses, free consultation on eye diseases, expert professional optometry.
Service features: expert sitting optometry; advanced subjective computerized optometry; high quality service; absolutely inexpensive glasses; in the case of normal use, within six months if any circumstances attributable to the structure of the goods themselves, production and material defects, we will provide you with a free replacement of equivalent value of the goods (normal wear and tear, abrasion or misuse of the goods does not apply to this limit).
Technical Guarantee: If you experience any discomfort with your lenses within two weeks of receiving them, we will review your lenses for you free of charge and, if necessary, re-fit them with lenses of the same brand and quality free of charge.
Price Guarantee: Every piece you buy from Bright Crystal is directly from the manufacturer, reducing the intermediate links, reducing costs, and of course, the price is reasonable.
Satisfaction Guarantee: All the frames you buy from Bright Eyes are guaranteed for one year.
Three, the company's development prospects
1, the development of the background
In today's era, the social competition is increasingly fierce, the heavy homework so that the youth myopia population is rapidly expanding. Statistics show that China's eyeglass-wearing population has exceeded 300 million, and the annual market demand is as high as 100 million pairs. Together with the 320 million middle-aged and elderly people who need sunglasses, the market demand is extremely impressive. On the other hand, in today's society, the trend of personalized, fashionable, branded and high-grade consumption of eyeglasses is becoming more and more significant. Eyeglasses have long been not a helpless choice for myopic people, but a fashionable ornament.
2, the development trend
300 million refractive errors in the population, in order to replace one pair of glasses per person every six years, how much is the demand for glasses a year? That is the annual demand of 50 million pairs of glasses, 20 billion RMB annual sales, 10% annual growth rate, this is the market facing China's eyeglasses retail industry, perhaps the actual situation is far from this, according to the statistics, China's population of glasses wearers have a rising trend every year, the frequency of replacement of glasses of urban residents is about every 3-4 years, the big cities is about 2-2.5 years, from which the current annual market of China's eyeglasses market is about 1-2.5 years. Calculated from this, the annual demand of Chinese eyeglasses market is more than 60 million pairs, not counting the development of special glasses such as sunglasses and driver's protective glasses. Students are one of the main groups of eyeglasses consumption, according to the survey, the myopia rate of students is as high as 80%, and the frequency of eyeglasses replacement is also very high, about half of them change once a year in half a year ----. On the current situation, do a survey of student myopia:
Fourth, market assessment
1, glasses sales
Glasses sales industry is a very promising industry. "20xx China's top ten profiteering industry" in the selection of the eyeglasses industry ranked before the telecommunications industry, listed in the sixth. The so-called: "20 yuan of frames, 200 yuan to sell you is to speak of favors, 300 yuan to sell you is to speak of friendship, 400 yuan to sell you is to speak of the market". The cost of glasses is less than 10% of the selling price, and the profit of the eyeglasses industry is calculated by "times"!
According to industry sources, glasses and medicines, there are many circulation links. The first "price" of glasses within the manufacturer, that is, after the glasses factory is not the cost price. At present, most manufacturers in the glasses "out of the world" after the production plant will be sold to the factory's sales section, in the factory will be able to enhance the 5% -12% or so. Sales section to buy out the full agency and then sold to wholesalers. In order to minimize risk, manufacturers generally do not sell directly to the store, but by three layers of wholesalers to the optical store after the change of hands. Among them, each pass through a gate, will add a certain profit, the profit is usually about 20%. And the biggest profit is in the retail store,
Simple Business Plan 5 3I. Project Introduction
Project Name: Half the Sky Community Electronic Toll Collection Supermarket
Scope of Business: Provide water, electricity, gas payment, etc.; agent sales of plane tickets, train tickets, bus tickets, sports lottery, welfare lottery and other businesses; Under the authorization of relevant government departments, it can publish government policy notices, convenient measures, laws and regulations, business guides, bus routes and many other information for the community to inquire.
Project Investment: 80,000,000
Project Overview: First build an electronic toll supermarket prototype store, based on the success of the trial operation, to create a community-based, laid-off women entrepreneurship for the purpose of the electronic toll supermarket chain. Adopting the "1+1" store model.
Founding purpose: to solve the problem of the majority of people close to the payment of fees, the realization of the municipal government advocated: "convenient, people-friendly, zero-distance service to the masses," the concept. Supermarkets mainly use the software of the digital urban community service platform each matching equipment. Such as; computers, POS machines, touch-screen charging system.
Second, market analysis
(a) analysis of market demand
In summary, the community supermarket aims to use modern information technology to transform and enhance the traditional concept of service, and to create a new consumer model between the enterprise and the user, to promote the structural adjustment of the service industry, and to win a place for their own development. At the same time, by attracting more enterprises to load onto the comprehensive platform, it establishes multiple profit points and forms a marketing approach with multiple profit models. Take the convenience and benefit of the people as the entry point. General business points close at 6:00 p.m., our business hours can be extended to 10:00 p.m. to facilitate residents to pay bills after work. The original people need to run mobile, telecom, water company, booking points and other places to complete some of the payment behavior, now only need to be in the Half the Sky Community Supermarket can be completed, greatly saving people's time costs. The market was born out of demand.
(2) Analysis of the target group
With the nearby community residents as the service object, the people can enjoy the convenient service at their doorstep. Modern life is very stressful, the busy pace of life makes young people overwhelmed, such as paying water, electricity, gas, telephone bills and other small things naturally fall on the elderly. Things are small, but the worry of the old men and women: often have to run to different departments to pay the bill, tired enough; now the bank deduction it, and can not clearly understand the source of each fee, rest assured. The people's business is the biggest thing, built to serve the public utilities "one-stop" form of payment, service to the public at the same time can earn a lot of income.
(C) competitors analysis
At present, Taizhou City, very few community supermarkets, which is a new industry, supermarkets through the acquisition of multi-love operators of the special license, a number of operators of the services of the entire body to focus on their own, to achieve one-stop service purposes. I have a kind of first-mover advantage, especially for the development of chain franchises is particularly favorable.
Three, cost budget
Start-up capital of about 80000 yuan or so. Specific arrangements are as follows:
1, store (40 square meters) rent 15,000 yuan.
2, decoration costs 10000 yuan.
3, equipment total: 65,000 yuan.
4, the current own funds 50000 yuan, the funding gap 30000 yuan.
Fourth, the profit situation
Commission on behalf of the fee.
V. Market risk prediction test.
1, the people's distrust.
Because it is a new industry, compared to mobile companies, telecommunications companies, banks and other business outlets, Half the Sky community supermarkets in the beginning of the people's question is inevitable. I think after a certain period of time, the people will slowly accept and like this one-stop payment method.
2. A single way of doing business makes it difficult to pay for related expenses, resulting in higher operating costs. Low net profit will lead to the survival of the supermarket crisis. In view of this situation, I plan to use the "1 +1" store mode to reduce operating costs, better service for the people. In the operation of the supermarket at the same time operating clothing washing business, the industry's profits are more than 100%.
Six, their own advantages
1, my work experience
I have three years of experience in business and ten years of experience in the service industry, I know that the customer is the importance of God, and can be reflected in action.
2, my educational background
I am in the college graduate, studying computer information and management, now also learning web page production. I am very interested in digital community building.
Seven, the environment and geographical advantages
Pengxin Shangcheng, Lotus is in the heart of the university city and living area. High traffic flow, convenient transportation and good information.
Eight, the project feasibility analysis
1, the supermarket's one-stop payment will bring people convenient and fast service, people save time to better improve their quality of life, which is very favorable to promote the development of the supermarket industry.
2, small-scale supermarkets, investment is not big, the risk is small, to the model store first strategy is more secure.
3, the development of the industry to analyze the trend, with the development of urban community digitalization, will bring a certain impact on the citizens of Taizhou. The birth of the community supermarket to cater to the Taizhou public consumption concept, the industry development trend is favorable, as long as you seize the opportunity, you may be successful.
Simple business plan 5 4First, the business description
1, describe the products you plan to make or sell, or provide services (not less than 50 words)?
2. Detail the specifics of the business premises?
2. Personal details of the owner
3. Personal knowledge and experience (attach CV)? Entrepreneurial training
4. Have you attended any relevant training from which you have gained relevant skills or business knowledge that will help you succeed in your venture?
III. Your Market
5. a) Who are your customers?
b) What are the specifics of the market research (evidence needed)?
6. Why do you think you can succeed in this market?
7. Who will be your competitors (evidence needed)?
8. Describe how/where you plan to sell your products/services and advertise/promote your business. List a specific cost budget?
IV. Sales Analysis
9. a) Explain your pricing strategy?
b) How did you calculate how much of your sales revenue
needs to be used for cash flow each month?
V. EQUIPMENT AND TRANSPORTATION
10. Describe the specifics of the equipment and transportation needed, what equipment do you already have? What other equipment do you need?
Insurance
11. Give details of all the insurance (including costs) that the business will need?
VI. FINANCIALS
12. What financial assistance do you apply for and have received, with detailed data?
Subtotal of amount applied for by funding agency (channel) Amount provided
VII. Personal Living Income
13. Give details of your minimum personal expenses and any income?
VIII. Projected Expenses $
Mortgage
Rent
Social Services, Water
Gas, Electricity, and Oil
All Life and Property Insurance
Food, Housekeeping (including lodging)
Clothing
Telephone
Various charges (TV, video, etc.)
Meals
Subscriptions (dues, publications, etc.)
Vehicle taxes and insurance
Vehicle repairs and maintenance
Children's expenses and gifts
Savings plan
Other expenses (please list)
Temporary expenses
Subtotal: Expenses (a)
IX. Projected Income
Income from family/partners (total)
Other Income (please list)
Subtotal: Income (b)
Total Living Income:
Expenses Required Annually: (i.e. a -b):
If your estimated income (b) is greater than your estimated expenses (a), you can determine how much money is available for your business venture.
Simple Business Plan 5 of 5I. Source of the project
Dali Zorb Education New Dream Learning Center is located in the ancient city of Dali Green Jade Road, focusing on the personalized learning management of primary and secondary school students, educational psychological counseling and so on. At the same time to independent learning community building, family education research and consulting, extracurricular tutoring services as an auxiliary educational consulting organization.
Zhuo Erbo education after a long period of research and practice summed up a set of effective new personalized learning management system, optimize the mental model, create a new vision.
Second, the project brief
According to statistics, China has more than 200 million primary and secondary school students, about 40% of the students' families looking for extracurricular tutorials, that is, 80 million, in order to a person spending a single 1000 yuan, there is about 80 billion market size! The long-standing tradition of "expecting a son to become a dragon" and "expecting a daughter to become a phoenix" and the year-on-year increase in the pressure of schooling have made 90% of parents and students in urgent need of 1-to-1 extracurricular tutoring services.
There are tens of thousands of primary and secondary school students in Dali, and many of them attend social learning programs. We found that most of the social tutoring centers are located in key schools and large communities, and each lunchroom is about 100 square meters, and most of the organizers are nursery-type, with a low level of literacy, and cannot take on the work of tutoring children. But children still have the need for extracurricular tutoring, and the facilities and equipment in the lunchroom are qualified or even excellent.
We will adopt the business model of "reducing costs and turning the whole into zero", starting from the learning center, integrating the unused resources of the evening classes that are not available, and carrying out the extracurricular tutoring program for primary and secondary school students in conjunction with the lunchroom classes, like a pearl parasitic in the mussel shell, by virtue of its own brand advantages, talent advantages, management advantages and organizational advantages, with the "1-to-1" tutoring program, and the "1-to-1" tutoring program. The advantage of "1 to 1" personalized tutoring as the focus, so that the pearls shine, and then chain management, the pearls strung together to create a nationwide coverage of extracurricular tutoring strong brand.
We are of course in a learning center pilot, the beginning of just a corner of the city, but "the fire of the stars, can start a prairie fire", followed by a city, several cities, and then the whole of China?
Target Market Overview
Students in all grades from elementary to high school are our target customers.
Flunking class students are mainly trained in small classes.
Students leaving school without qualifications from wealthy families receive personalized "1-to-1" tutoring.
Junior and senior high school students are the main target group for the "1 to 1" personalized tutoring model.
Four, the project advantages and characteristics
1, the leading teaching mode
The new dream combined with the Dali primary and secondary school students' actual learning situation, according to Confucius's "teaching according to the material" concept and Harvard Professor Howard's "theory of multiple intelligences". "Multiple Intelligences Theory" summarizes the personalized learning management theory, advocating the education model of taking students as the center of learning
2. All-level personalized service
New Dream, through the whole process of personalized learning management of the students, conducts personalized assessment for each student, selects and assigns outstanding teachers suitable for the students' personality, and tailors the service to the students' individual needs. Excellent teachers, tailor-made personalized teaching programs, personalized teaching management, and help students develop good learning habits.
3. Rich tutoring content
The new dream according to the student's different learning stages, subject characteristics and tutoring needs, as well as the student's personality traits, for students to develop customized learning management program.
Fifth, the source of profit
Profit model - student training fees, the intermediary introduces tutoring fees, learning consulting fees. Tuition is divided into four periods per year: summer vacation, weekdays, winter vacation, weekdays. Each period of 40 hours of tutoring, the average tuition of 50 yuan / hour, *** counted 20xx yuan / period, 16,000 yuan / year, each teacher can take 15 students, each teacher can get 240,000 yuan of tuition per year, wages, bonuses and other costs removed 60,000 yuan, the company's annual net profit of 100,000 yuan. Successful domestic education companies such as Xueda education teachers total more than 4,000, their average tuition 150 yuan / hour, annual tuition revenue reached more than 500 million.
Sixth, the investment budget comparison
Investment in education has a relatively small investment capital, high return on profits, relatively small investment risk, high social status, good cash flow and other significant features.
According to the general investment budget for extracurricular tutoring institutions, my center has opened the first learning center in Dali Ancient City, Green Jade Road, in addition to rent, decoration, teaching equipment *** total investment of 30,000 yuan
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