1, improve the quality of the article
Medical articles and other articles compared to the professionalism of the strong, so the hospital should establish a high-quality management and operation team, can not appear false, misleading articles. The daily push content mainly includes popular science articles, hospital news, medical updates and other content.
Through the analysis of related medical institutions, we know that health science articles are often the most clicked and read. Because most of the patient groups are more concerned about the health of a class, the treatment of the situation to be further understanding, to obtain their own useful information. At the same time, the length of the article should not be too long, because most of the text will make readers lose interest in reading. In addition, the language should be as simple as possible, easy for readers to understand.
2, strengthen the interactive contact
Do your best to attract the interest of users, enhance the viscosity of doctors and patients, or to return to the essence of WeChat interaction. The content of the push is not the same as interaction, customized response is not the same as interaction.
If the release of the medical software does not interact, but direct instillation, there is no communication, no service, so it will lose the significance of marketing.
The creation of medical and health software content can be favored by fans, but ultimately it is necessary to return to the service to solve the actual problem of patients.