The virus is merciful, grateful and inspirational line. In the face of the ongoing fight against the new coronavirus pneumonia epidemic, the rising number of confirmed cases makes us worried, but we also see the people of the country to work together to defeat the virus is so strong determination. Not only is the medical industry fighting the virus, but more and more industries are also participating in the battle to stop the spread of the epidemic.
The automotive industry is also blowing its own horn in the fight against the epidemic in its own way. If the epidemic is relentless, human nature is warm, the domestic car companies in addition to donations and donations as well as rushed to make medical equipment, for car owners and consumers to buy cars also launched a series of warm service, in a variety of ways. Today, the masters will give you an inventory of the major domestic car companies in the fight against the epidemic during the warmth of the services launched.
Looking for car services? Throughout the online to offline
For most car consumers, before deciding to buy a car, will certainly be in a number of similarly priced brand models back and forth between the comparison. As the so-called "comparison shopping", consumers should not only browse online and compare the configuration and parameters of alternative models, but also go to the 4S store to experience the actual car after selecting a few preferred models. But in today's special period of fighting the epidemic, many places across the country have implemented the temporary restrictions on travel measures, and to go to the 4S store this relatively closed but the staff may be more intensive places will make consumers feel worried or even resistance, for the potential car-buying crowd to see the car has become no longer convenient for dealers to lose a large number of customers. So, the various car companies in the consumer to see the car, experience the new car link, also did a lot of targeted adjustment, can be said to have made a lot of effort.
The use of technology to realize the online VR to see the car is a popular emerging play in recent years. Different from the fixed angle of the picture and video, VR look at the car through a full perspective to show the appearance of the car's interior, so that consumers do not have to step out of the door, holding a cell phone or computer can see all the details of the favorite car in full view. Like Mercedes-Benz, FAW Toyota, Dongfeng Peugeot and other car companies, have now launched a similar online experience service.
Of course, VR is still a virtual experience, so you'll have to actually touch the car to make it count, right? As the old saying goes, "It's a mule or a horse, pull it out and walk it!" The master has often said this in the new car test drive report, so a car is really good or not have to be driven before judging. Special period, many consumers are not convenient to go out to the suburbs of the 4S store to experience the test drive, so if the 4S store can test drive "delivery", it would be great. This is something we can think of, car companies have thought of, like Mercedes-Benz, FAW Toyota, BYD, FAW Pentium, Link and many other automotive brands, are currently providing a car door-to-door test-drive service, and these test-drive cars are after a professional and meticulous disinfection, accompanied by a driving specialist in advance of the self-sanitization and multiple protection, which eliminates the consumer's concerns.
If there is a 4S store of your favorite brand near your home, or you have to go to a 4S store to experience it, then the safety and health of the 4S store showroom is also crucial. For the 4S store inside and outside the full disinfection at regular intervals, and all the staff in the store to monitor the body temperature, wear masks work requirements, for all the show cars in the store also carry out regular disinfection and cleaning, to dispel consumers to see the car store concerns, these measures are also most of the car brands are currently in the implementation of the measures. Among them, Hyundai also provides free sterilization services for the cars of customers who come to the store to see the car, which is more considerate in the context of the current fight against the epidemic.
Convenient to buy a car?
Generally speaking, in the fight against the epidemic, ordinary car consumers will wait until the end of the epidemic before considering the purchase of a car. However, with the arrival of the peak of the return traffic after the Spring Festival, take the city in the PR transportation to face the risk of infection is also increasing, there are many consumers will buy a car plan in advance to now. So in this part of buying a car, the various car companies have no targeted benefits? In addition to the usual routine already online car purchase financial processing, online booking and other services, door-to-door delivery service also allows consumers in a hurry to use the car free from going out, like a courier or point of delivery, your car directly to the downstairs or neighborhood door, but also a warm hearted move.
Of course, there is also the most concerned about the promotional policy, although most car companies did not launch a special official measures to combat the epidemic, but there are still some brands have made a special concession. For example, FAW Toyota offers exclusive gift packages of up to 5,000 yuan in purchase subsidies, and Chang'an Auchan launched an additional subsidy of 5,000 yuan replacement gift and 3,000 yuan incremental purchase gift for consumers who purchased cars during February. In addition, Azure is for the national health care system personnel, medical school teachers and their immediate family members, launched a car purchase of 5,000 yuan in benefits.
Attentive service? Extended Warranty
After we finish looking at the car and buying it, we'll finally talk about using the car. Don't underestimate the after-sales car link, this is actually the most concerned about the car owners during the fight against the epidemic. These days just happen to have friends in asking the master to fight the epidemic during the vehicle maintenance problems, in fact, everyone's concerns about the car companies have long thought of. Most of the car companies have launched an extended warranty service, which is mainly to take into account the original need to come to the 4S store in 2-3 months for maintenance of the car, the extended warranty time in 2-6 months or so. Among them, BMW, FAW Pentium, Dongfeng Honda extended warranty until April, Mercedes-Benz, Lincoln, Geely, Dongfeng Nissan, Beijing Hyundai and other brands to extend the warranty for about 3 months, Dongfeng Peugeot for the maintenance contract expires in 2-4 months to extend the validity of 6 months. Of course, if you are in urgent need of maintenance and not too convenient to go out, then let the 4S store to send someone to pick up the car is also possible.
In addition, different brands have also launched their own unique car services during the fight against the epidemic. Lincoln not only extended warranty 90 days, for the need to enter the store repair and maintenance of the whole series of models owners, provides a free pick-up and delivery service in the same city; Geely for the owners of the car as health care workers, but also an additional launch of the exclusive extended warranty packages; BYD to the store owners can enjoy free vehicle disinfection services and preferential filter change services; Changan Auchan launched the Auchan Style platinum members of the limited-time discounts, the owner of the car can get the lifetime basic The owners can get the exclusive services such as free flow, free annual audit for life, and free roadside assistance for unlimited kilometers 2 times a year.
Dongfeng Peugeot, which is rooted in Wuhan, Hubei, the main battlefield of the epidemic, will offer free basic maintenance for 2 times a year for Hubei medical personnel owners (limited to private cars with Hubei license plates); Dongfeng Nissan will also provide free basic maintenance for the whole year of 2020 for the Dongfeng Nissan-branded cars under the names of medical personnel in Hubei and national medical personnel supporting the epidemic in Hubei; and Mercedes-Benz will free Mercedes-Benz has extended its "Mercedes?me" connected remote service for one month, as well as a free 24-hour emergency assistance service, including a free 150-kilometer towing service.
Writing in the end
Speaking of which, we can see that the major car companies for the fight against the epidemic during the "see the car, buy the car, use the car" in all aspects, have launched a comprehensive and rich initiatives. The guru thinks that only the car companies that stand on the position of consumers all the time and really solve the needs of automobile life for consumers can continue to harvest the trust and recognition of consumers and gain greater success in the market. I believe that in the country's 1.4 billion people work together, and then the menacing virus will eventually be defeated, let us wait for the spring flowers bloom!
This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.