Sales talent their own breakthrough: the basic quality of the marketer + medical device expertise
Unlike other industries, the medical device industry is highly specialized, the medical device industry on marketing talent, thirst for talent.
The medical device industry is very specialized, and the medical device industry is very thirsty for marketing talents.
First of all, a qualified salesperson must have some basic qualities. The first one is to be a good person, and the second one is to be a good person, and the third one is to be a good person. Sales staff in contact with the customer in addition to product knowledge than we lack, other aspects may be higher than their own. Whether it is the director, dean or equipment section chief, they have contacted a large number of business people, knowledgeable, small actions are easy to be found and lose their trust. The sales process needs to be factual, never fake, and always respect the customer and their interests. Sales behavior needs to be professional: including etiquette, doing things in an organized manner, speaking with `rigor and tact, etc. Selling also requires seriousness and persistence; when you prove that you trust and are serious about your product, the other party will be serious too. You are confident that you can bring benefits to the other party, the other party will also be infected by you. Only persistence can be successful. Sales is a reasonable distribution of interests between you and the customer, all to maximize the benefits. Medical device sales is a personal-oriented long-distance visit, need to be ? prudence? and focus to earn the customer's respect. The sales process is unified expression of the company's values, services and commitments.
However, a professional salesperson is not necessarily the best, but the best salesperson is definitely professional.
Due to the specificity of the industry's products, the operation technology of medical device products is relatively complex, and salespeople must provide detailed consulting services to users and answer questions. Lack of professional knowledge as a background, do not understand the product can not explain the product, can not let the customer on the sales staff themselves and the company's products to generate trust. It is impossible to communicate further about the product and make a sale. Therefore, to become a good salesperson, even if there is no relevant professional background, in the ordinary course of work, can not ignore the accumulation of professional knowledge. ;