How to prepare for the hidden dangers of information leakage in the era of big data
In order to understand the views and opinions of consumers on the collection of personal information and the use of big data, as well as the expectations of consumers for the protection of personal information, the consumer associations of 29 provinces and municipalities, such as Harbin and Beijing, as well as the China Consumer News Agency, ****30 consumer rights units conducted a relevant network survey and released the Survey Report on the Status of Personal Information Protection in the Era of Big Data. The survey data was completed by China Consumption Network and Security Alliance through network collection.
Nearly 30% of the respondents did not know what "big data"
"Big data" is a relatively new concept, and the survey found that the concept of "big data" is not understood. "The survey found that only 8% of respondents said they knew more about the concept of "big data", while 68% said they knew a little about it, and 24% said they had never heard of it (see Figure 1).
Figure 1: Do respondents understand the concept of "big data"?
Respondents worried about personal data leakage
While the concept of "big data" is still unfamiliar to most respondents, 76 percent of respondents answered the question of "whether personal information is more likely to be leaked in the era of big data". 76% of respondents answered in the affirmative, with 12% saying "no" and 12% saying "I can't tell" (see Figure 2).
Figure 2: Do respondents think personal information is more likely to be leaked in the era of big data?
In the survey on "whether personal information has been leaked in the past year", 52% of the respondents said "yes", while about 40% said "no". About 40% of the respondents said "no", and 8% said they could not tell (see Figure 3).
Figure 3: In the past year, have respondents found that their personal information has been leaked?
Only 40% of consumers are aware of the potential risk of personal data leakage from smart devices
In the era of "big data," there are even more diverse ways to collect personal data, such as smart watches, sports bracelets and other personal wearable smart devices, which have the function of uploading personal health data to servers.
The survey showed that only 44 percent of respondents said they knew about this potential danger, while 40 percent said they "didn't know" and another 16 percent said they "couldn't tell" (see Figure 4).
Figure 4: Are respondents aware that personal wearable smart devices may leak personal information?
The survey also showed that only 20 percent of respondents said they were willing to use them, 60 percent said they were unwilling to do so, and 20 percent said they couldn't say (see Figure 5).
Figure 5: Are respondents willing to use smart wearable devices that may leak personal information?
Consumers think personal financial information is the most important
The scope of personal information is very wide, and in this round of survey, personal information is sealed into six categories, namely, personal identity information, including name, home address, ID card number, work unit, etc.; personal consumption information, including online shopping records, offline shopping records, web browsing records, etc.; personal communication information, including cell phone number, e-mail address, SMS, QQ, WeChat and other chat records; personal financial information, including bank card number, personal financial status, network accounts and passwords, etc.; personal background information, including medical history, physical examination records, education, work experience, etc.; personal social relationship information, including family members, marital status, etc..
In the survey on "what personal information is most important in the era of big data," 26 percent of consumers believe that personal financial information is the most important, followed by personal identity information at 23 percent, personal communication information at 18 percent, personal consumption information at 15 percent, and social relationship information at 11 percent. social relationship information, at 11%, and finally personal background information, at about 7% (see Figure 6).
Figure 6: What personal information do respondents think is most important in the era of big data?
In response to the question "In the era of big data, the personal information that you have been leaked the most mainly includes", the consumers' poll shows that the most leaked information is personal communication information, amounting to 33%; followed by personal identity information, 28%; personal consumption information, 20%; personal financial information, 10%, ranked fourth; personal social information, 10%; and personal background information, about 7% (see Figure 6). 10%, ranking fourth; personal social relationship information is fifth, at about 8%; and the least leaked is personal background information, at about 3% (see Figure 7).
Figure 7: What personal information is most leaked, according to respondents?
Consumers believe that websites and APPs on personal terminals leak the most information
In the survey on channels of personal information leakage, websites, including e-commerce platforms, search engines, portals, etc., are believed to be the most likely to leak personal information, accounting for 14%; followed by APPs on personal information terminals, such as cell phones, PADs, smartwatches, and sports bracelets, accounting for 13%; and thirdly is the automobile industry, such as 4S stores and telecom service providers, both amounting to 12%; fourthly, communication software similar to e-mail, WeChat, QQ and so on, and the real estate industry, including real estate developers and rental agencies, amounting to 11%; fifthly, courier companies, accounting for 9%; sixthly, banking and insurance industry, with 8%; seventhly, the public ****service industry, such as medical care, education, power supply, water supply, gas supply, etc., with about 5%; and it is considered that other industries with 3%, and the least are airlines including air ticket agents and train ticket agents and administrative agencies with about 1% each (see Figure 8).
Figure 8: Which channel do consumers think leaks the most personal information?
Consumers call for the introduction of punitive damages mechanism to protect personal information
In the survey on "how to protect big data related to personal information", the measure with the highest number of votes was "cracking down on enterprises and individuals who steal, sell or improperly use personal information", with a total of 2.3% of the votes. The highest-ranking measure was "cracking down on enterprises and individuals who steal, sell or improperly use personal information", with 21% of the votes. 18%; fourthly, "Consent and permission must be obtained from the person concerned when collecting or using personal information" and "Reporting channels should be opened up", both at 15%; and lastly, "Personal information should be deleted from the content of personal identification features", at about 13%. ", at about 13% (see Figure 9).
Figure 9: How do respondents think big data related to personal information should be protected?
In the survey on "What do you suggest to legislate on the use of big data and the protection of personal information", the most popular item was "Increase the punishment and enter into a punitive damages system", with 20% choosing this item; followed by The second is "to require users and beneficiaries of personal information to review the legitimacy of the source of personal information", with 19%; the third is "to establish a system for the standardized and reasonable use of personal information, such as requiring data collection and utilization to be authorized by the parties concerned", with about 17%; and the fourth is "to establish a system for the standardized and reasonable use of personal information", with about 17%. The fourth is "establishing a system for reversing the burden of proof" and "instituting public interest litigation for major personal information leakage incidents", both with 16%; and the last is "requiring technical processing of information that can be used to identify and characterize individuals", with about 13%; and the third is "establishing a system for regulating and rationalizing the use of personal information, such as requiring that data collection and use must be authorized by the person concerned", with about 13%. technical processing", with about 13% (see Figure 10).
Figure 10: What are the suggestions for legislation on the use of big data and personal information protection?
In response to the survey results, 30 consumer rights units*** issued the following initiatives:
I. The relevant legal provisions on personal information protection should be further refined, and a standardized and reasonable system for the collection and use of personal information should be established, and the collection and use of information and data must be authorized by the parties concerned. As soon as possible to introduce a special law on the protection of personal information, with more comprehensive legislation to protect consumers from infringement of personal information security.
Two, to further increase the illegal collection and use of personal information to punish the behavior. Clearly define the main body responsible for the protection of personal information and the scope of functions, with stricter law enforcement to combat violations of the security of consumers' personal information unlawful behavior. Introduce punitive damages system to increase the cost of illegal collection and use of consumers' personal information.
Third, further simplify judicial procedures, introduce a reversal of the burden of proof system in civil litigation relating to the protection of personal information, and introduce a public interest litigation system in the judicial protection of consumers' personal information in order to provide consumers whose personal information rights have been infringed upon with the greatest judicial convenience.
Fourth, to further strengthen corporate self-discipline and consumer self-awareness. Operators, faced with the temptation of the benefits that personal information data may bring, should be able to stand up to their conscience and keep the bottom line. Consumers should enhance the awareness of self-protection, consciously resist the illegal collection and use of personal information by operators, once found that personal information has been leaked or illegally used, timely and proactive bold rights defense, with more active self-prevention to build a strong barrier to protect personal information security.
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