Wang Youlin, born on May 9, 1963, has typical Taurus characteristics: gentle and firm personality, calm and down-to-earth temperament; once things are decided, the spirit of perseverance and perseverance to move forward. It is this "do not admit defeat, do not give in" character, tends to make him step by step trekking in the journey of life, and ultimately take the life of the "elevator", layer by layer close to the peak of the cause.
In the table of "Statistics of Main Economic Indicators of Domestic Enterprises in China's Elevator Industry in 2005~2006" published by the National Bureau of Statistics, all the data of "Canny" ranked the first, and the group successively created the "first height", "first speed", "first height", "first speed", "first speed", "first speed", "first height", "first speed", "first speed", "first speed", and so on. The Group has successively created three firsts in China, such as "the first height", "the first speed" and "the first height of the test tower".
In the face of the remarkable achievements, Wang Youlin soberly realized that: the national brand elevator does not have the strength to fight with the foreign brands, and it is not that the quality of the domestic elevator is not good, but the users are not enough to identify with the domestic elevator; however, he believed that after unremitting efforts and adhering to scientific and technological innovations, the national elevator industry will surely rise.
Wang Youlin said that China's elevator industry has to survive in the cracks in order to win more space for development. He firmly believes that: with the efforts of all "Kangli people", with the help of social resources and integration, strengthen the brand management and standardized management, and take advantage of the marketing network, the enterprise will expand more rapidly.
Wang Youlin's purpose of running the enterprise is: user satisfaction, employee growth, enterprise development, social recognition. This purpose also reflects Wang Youlin's sense of social responsibility, he said, only the enterprise bigger and stronger, in order to let the workers benefit, beneficial to society, the enterprise can assume more social responsibility.
For his identity as a CPPCC member, Wang Youlin feels very honored and treasures his opportunity to participate in politics. He said he wants to go deeper into the grassroots to understand what the grassroots people think and want, and make more proposals to provide a basis for leadership decision-making.
Innovation
Jiangsu Kangli Elevator Group Co., Ltd. is a set of design, development, manufacturing, sales, installation and maintenance as one of the modern professional elevator enterprises, with an annual output of 8,000 escalators, moving walks and elevator products production capacity, is the first title of the elevator of the domestic title of the large-scale private enterprise groups. October 19, 2003, the Secretary of the Provincial Party Committee Comrade Li Yuanzhao, director of the Standing Committee of the Provincial People's Congress, made a special research on the development of the private economy in Wujiang City, not only to visit the Canny Group, but also fully affirmed the group's development achievements, and earnestly urged Wang Youlin to seize the opportunity, scientific and technological innovation.
Entrepreneurship
"I never admit defeat easily"
Some people describe Wang Youlin as an eel, and say that he is like an eel, "drilling strength" full. And Wang Youlin himself also admitted: "In the face of difficulties, I never easily admit defeat."
At the beginning of the business, Wang Youlin y felt the hard work of his own "school" in the actual battle of the business world. That is the people's mindset is still relatively old-fashioned in 1993, from the comfort of large enterprises in the "reach out" in the draw out to do a self-financing "gold digger", not to mention that has been the head of the plant technology section of the Wang Youlin, for any ordinary workers, it is not an easy thing to do. Is not an easy thing. However, in the face of the economic downturn in the factory, the family pressure is increasing the fact that Wang Youlin had to reconsider their future path.
After thinking about it again and again, Wang Youlin decided to go to sea, and in September 1993, "Xinta General Machinery Factory", which had only 3-5 workers, was officially launched on a trial basis, and its main business at that time was to do parts processing for the Shanghai Blower Factory. Afterwards, Wang Youlin confessed, "In addition to the economic difficulties I faced, one of the main driving forces that prompted me to go into business at that time was two words --- 'ambition'. I am a very ambitious person and I believe I have the potential to do better."
It's just that the road to a market economy is never all flowers. Although just a small processing plant, earn just a little bit of processing fees, but still good flowers do not always bloom, only 1 year light, Shanghai Blower Factory because of restructuring and reorganization and other reasons began to shut down, Wang Youlin's small factory is facing an unprecedented predicament. Where to go from here? Wang Youlin was looking around for a way out, "absolutely can not give up, there must be other ways to go", he said to himself over and over again.
At this time, a friend found a friend Wang Youlin asked him to help inquire about the elevator guide, it is really a word of wisdom, Wang Youlin y feel that "in front of you closed a door, other places will be a door for you to open" of the mystery. Yes, Jiangsu, Zhejiang and Shanghai along the elevator factory so much, the elevator guide but it is difficult to buy, generally have to go to Huzhou, Zhejiang side to find, the elevator guide the market prospects must be good. And the mechanical principle of the elevator guide rail and the principle of the guide rail of the blower is very similar, they have the technology in this area, why not switch to do elevator guide rail?
After some research and preparation, the elevator guide rail project of Xinta General Machinery Factory started. This is the market for Wang Youlin creative wisdom of a parade, and his "drilling" to help him break through the first barrier, but also made him complete the turn into the elevator industry, Wujiang Xinda Escalator Components Co. Later, with the improvement of benefits and adapt to the market requirements, Wang Youlin realized that the market must be bigger, and expand the scale of elevator parts and do the whole requirements compared to why not simply do the whole thing? So once again started to run, this tireless, ambitious man once again let himself stand under the starting gun. 1997, Suzhou Canny Elevator Co., Ltd. appeared in front of the eyes of the world. 2002, on this basis, Wang Youlin set up Jiangsu Canny Elevator Group, which consists of Jiangsu Canny Elevator Co. and Kangli Elevator Installation Company.
"Doing is to be the best"
"Doing is to be the best" is the words that Wang Youlin often hangs on his lips, although he knows that such a goal is very difficult, but he takes it as the whip that urges himself to make unremitting progress and the enterprise to develop unremittingly. This is what Wang Youlin always says. Someone once said in the evaluation of Kangli, the style of Kangli Group is from the president of Wang Youlin's charisma, strategic management ability and system implementation ability.
Speaking of this, once again, the man in front of the eyes of this narration, tiny details everywhere show that he is the kind of once determined to do things will be unhesitating people. And so the impetuous people but that hobby of classical culture, it is said that the chairman of the China Elevator Association Ren Tianxiao is because and he has *** with the pen and ink addiction and make friends. The scholastic spirit and the businessman's unique sensitivity are marvelously fused in Wang Youlin's body, forming a unique charm. Even Wang Youlin himself said, "I realized the way of business from literature."
The first order of Canny Elevator: two large-height escalators for Shenzhen Shilong Railway Station is still unforgettable for Wang Youlin. At that time, the elevators involved in the competition were all well-known old brands, only Canny was unknown. However, Wang Youlin was very sincere and had several discussions with the operator, helping him to compare and analyze the pros and cons, and finally won the operator's goodwill. The man was already 60 years old, he said something to now also make Wang Youlin still fresh in his mind: "I'm about to retire, this is the last thing I do for the unit before I retire. A lifetime of innocence, I can afford myself, you must ensure good quality ah, can not let me to the end but be scolded ah." Now, the elevator has been running safely in Shilong for nearly 5 years, and also made a great contribution to the Shilong Railway Station construction project when it was evaluated for excellence. Mentioning the quality of Canny, Shilong people always can't help but give a thumbs up. Afterwards, some people asked Wang Youlin how to get the victory of that wrestling? Wang Youlin said proudly: "This is called winning with wisdom. That is, to win the quality, price, honest service advantage. I sang 'Tian Ji Racehorse', with the current scientific term is 'differentiation strategy'."
"Entrepreneurship is difficult more than a hundred battles." If the battle of Shilong is from literature, then the "appraisal" is the spirit of the nation in the exhilaration of him. July 28, 2003, Jiangsu Science and Technology Department commissioned by the Suzhou Science and Technology Bureau in the same hosted by the company developed by Kangli TWJ1000/1.0-JXW machine-room-less elevator technology project results appraisal meeting. Appraisal meeting. The experts unanimously agreed that the results reached the leading level of similar products in China, in which the emergency operation device of power failure reached the international advanced level of machine-room-less elevator.On April 15, 2005, the Science and Technology Department of the Ministry of Construction of the People's Republic of China commissioned the Jiangsu Provincial Department of Construction to preside over the holding of the KLK2/VF1600/3.0 (VVVF) high-speed passenger elevator, KLG/VF1000/2.0 (VVVF) high-speed passenger elevator, and KLG/VF1000/JXW elevator. 2.0 (VVVF) sightseeing elevator, KLT30-1000 escalator (10 meters high, unsupported, movable) national scientific and technological achievements appraisal meeting, the experts at the meeting also unanimously agreed that these achievements have reached the leading level of similar products in the country, of which the escalator can be moved ±150mm to reach the national leading level, and a number of indicators to fill the gaps in the country. Such appraisal results fully affirmed that the efforts of Canny people were not in vain, and also fully strengthened the position of Canny Elevator as the flagship leader of China's national elevator. However, when it comes to the "appraisal barrier", Wang Youlin is "drinking cold water in winter, cold and warm" ......
"I haven't succeeded yet! Success ......"
In 2002, Kangli Group won the "Great Hall of the People National Excellence Exhibition Center Excellence Display Gold List". In 2003, it was awarded the title of "Jiangsu Famous Brand Product", and was listed in the exhibition of the achievements of China's famous brand strategy, and was approved as "Jiangsu High-tech Enterprise", "Self-supporting Import and Export Enterprise", and was named as "Jiangsu High-tech Enterprise" and "Self-supporting Import and Export Enterprise". "In 2004, the TWJ1000/1.0-JXW machine-room-less elevator research project of Canny Elevator Group was included in the Jiangsu Torch Elevator Project. In 2004, TWJ1000/1.0-JXW machine-room-less elevator research project of Canny Elevator Group was listed in the Torch Plan of Jiangsu Province and ranked first in the list of Scientific Progress Award of Wujiang City, Canny elevator was awarded the provincial famous trademark, and Canny was awarded one of the 1,000 small and medium-sized enterprises with the most growth in the country. The company has also passed ISO9001-2000 quality and ISO14001-1996 environmental management system certification and CE certification of international certification organizations, and its products have the passport to export to Europe. Kangli's products are underwritten by the People's Insurance Company of China and have a perfect maintenance after-sales service system. For this reason, when the world's largest shopping mall---Beijing Century Jinyuan Times Shopping Center was y satisfied after choosing 148 sets of Connexion escalators, 163 sets of Connexion elevators were settled again in Chongqing Jinyuan Shopping Center.
But when it comes to the achievements of Canny Group, Wang Youlin said the most: "I haven't succeeded yet ......" Wang Youlin really thinks that he hasn't succeeded yet, even though the enterprise has successfully transformed into a "Made in China" for "Made in China". Made in China" for "Created in China"; although the group and the state designated elevator institutions, the establishment of the "China Academy of Building Research Institute of Building Mechanization Canny Elevator R & D Center", "Nanjing University of Technology Elevator Research Institute Canny Elevator Test Center", invested 8 million yuan to build the 80-meter-high elevator special experimental tower has been put into use; although the Group set the "first height" of China's national brand of domestically produced elevators, "the first speed", "the first height of the test tower" and other three "China's first", become China's domestic elevator in a dazzling "pearl "
But based on the reality and looking to the future, there are millions of self-confidence and a sense of crisis like walking on thin ice and facing the abyss, which are constantly strengthened in Wang Youlin's consciousness and form an indestructible force to push him to keep pace with the times.
Not only the development of the enterprise, he himself is also making progress, although he has long obtained the title of senior engineer, published many papers in national elevator magazines, or the main drafter of the national standard of villa elevator, he still refuses to relax every learning opportunity. He participated in a one-year training course for senior managers at the School of Economics and Management of Fudan University in Shanghai, and went to the National University of Singapore for training in November of the same year. The charging of wisdom has broadened the vision of Wang Youlin, making his temperament more modest and his mind more broad-minded.
Talking about the future development, Wang Youlin said that the company is ready to prepare for the listing, and is now going all out to grasp the management, "Our management manual is being continuously improved, and will be introduced in the near future. In today's booming national economy in the macro background, we will lose no time to seize the opportunity to internal refinement of hard work, accelerate the development of real hard work, and strive for early access to the national well-known trademark, at the same time, when the elevator is included in the national recommended product catalog, to strive to get the honorary title of the national famous brand".
When leaving, Wang Youlin said with confidence, October time to come back to see it, will certainly feel that we have a big change. Looking back at the entrance to the Canny Group, Wang Youlin handwritten inscription of "Canny Elevator Group" that 6 big words, really feel the word as its people, between the stroke of the pen leaked out of the modesty and self-confidence makes us believe that the Canny Group as long as the peace of mind, and continue to challenge themselves, will be able to sustain, healthy development and growth up.
Changing and unchanging
White shirt, black suit. This is the chairman of the board of directors of Canny Elevator Company Limited, Wang Youlin, who has not changed his attire over the years.
His clothes, like his firm beliefs have never changed. From the establishment of the elevator parts company in 1997, to China's private elevator industry's first brand, Wang Youlin led the Kangli company, 13 years to complete the "chrysalis into a butterfly" metamorphosis.
"Canny's ideal is to do China's national elevator 'NO.1', we want to bigger and stronger national brands, so that our Chinese manufacturing industry stands in the world's manufacturing powerhouse." This is the belief of Wang Youlin.
Kangli, as the first national brand elevator company, was listed on the Shenzhen SME board. This also means that Canny has a new starting point and a new height. Entrepreneurship is difficult, Wang Youlin led his team to deal with the thousands of ups and downs and changes in entrepreneurship with constant innovation, and constantly break the waves; entrepreneurship is joyful, in the face of one fruitful result after another, he is always calm, and leads Canny to a newer and higher starting point with unchanged calmness.
Many journalists asked Wang Youlin when interviewing him: Do you think you have succeeded? What kind of success do you have in mind? He always replied, "I haven't succeeded yet, I'm still on my way to success."
In the midst of changes and constancy, Wang Youlin led Kangli, on the road to success.
Technology change - to create a "national elevator pride"
The lifeblood of manufacturing enterprises, is the core technology research and development and innovation, more than a decade, Canny insist on taking the road of close integration of industry, academia and research, technology patents and innovative products. The company has been widely praised by the industry for its fruitful achievements.
Kangli has been maintaining the best state in the degree of relevance of technology development and application. The company cooperated with China Academy of Building Research to set up the "China Academy of Building Research Building Mechanization Research Branch Canny Elevator R & D Center", and with the Elevator Research Institute of Nanjing University of Technology *** with the establishment of the "Nanjing University of Technology Elevator Research Office Canny Elevator Test Center The company has "Suzhou Engineering Technology Research Center", "Provincial Enterprise Technology Center" recognized by Jiangsu Province, and is building a national "Enterprise Technology Center". "The company has Suzhou Engineering Technology Research Center.
With these technical platforms, Kangli has new products and technologies every year. 2008, the company participated in the development of national standards for miscellaneous elevators and villa elevators, of which the Safety Code for Manufacturing and Installation of Miscellaneous Elevators was led by Kangli. This also means that Kangli has the right to speak in the elevator industry.
On June 26, 2009, the academician workstation of Canny Elevator-Zhejiang University was established. The company's academician workstation will mainly focus on the rapid response to the demand for elevator product design and manufacturing platform development and application of cooperation, and for the company's scientific and technological talent training efforts, the establishment of the academician workstation will further enhance the scientific and technological innovation ability of Canny's company and the comprehensive competitive strength.
According to statistics, the company annually invests more than 3% of its sales revenue in scientific research and technological innovation. 16.23 million yuan was invested in technological development and research in 2005, and the investment in 2009 increased to more than 28 million yuan.
Many national honors are the best proof of the company's technological innovation. The trademark of Kangli is "China Well-known Trademark"; Kangli was listed in the exhibition of achievements in promoting China's famous-brand strategy; Kangli is a "national key high-tech enterprise under the Torch Plan"; Kangli Elevator has been selected as one of the top 500 scientific and technological brands in China; Kangli Elevator has been awarded "China Quality Association" by the China Quality Association; Kangli Elevator has been awarded "China Quality Association" by the China Quality Association. China Quality Association as "National Customer Satisfaction Product"; Kangli company was named the national large and medium-sized industrial enterprises (lifting and transportation equipment manufacturing industry) independent innovation ability of the top ten enterprises.
Changes in marketing--Differentiation makes Canny shine
Chinese industry enterprise information release center survey statistical information shows that the Canny brand elevator produced by Canny Elevator Company Limited is honored to be listed as "the first place in sales of similar products of national brands in the national market in 2008 ". Since 2005, Canny has won the honor for four consecutive years.
In July 2008, the new workshop of Phase II of Canny with a floor area of 45,000 square meters and an annual production capacity of 7,000 escalators was officially put into production operation, which marks that Canny has the largest escalator production line in Asia and even in the world from now on. On October 18th of the same year, the new office building of Canny was officially opened, and at the same time, the domestic first-class Canny product showroom was successfully constructed. The brand-new hardware facilities showed the strong strength of Canny Elevator, which laid a solid foundation for the company to expand its production and provided a strong guarantee to win more space for development.
But everything of the company begins with marketing. "Scientific differentiated marketing is a key to achieving steady growth in market sales." Wang Youlin said.
Since 2008, Canny has launched a differentiated marketing strategy: while stabilizing the market in first-tier cities, it has set its sights on second-tier and third-tier cities with great development potential; on the other hand, it has shifted the focus of its marketing to major infrastructural projects, such as subways, airports, and governmental public **** projects.
Connex has achieved remarkable results in striving for large orders and key projects. In addition to successfully signing 199 escalators for Suzhou Railway Line 1, the company has also successfully secured projects such as Shanghai Changfeng Longemont, Hefei Binhu Century City, Changsha Xiangjiang Century City, Nanchang Changbei Airport, and Tianjin Riverside Road Project, etc. The company's self-developed and designed 4m escalators have been widely used in the construction of metro and airport. The 4m/s 8 sets of group-controlled high-speed escalators independently developed and designed by the company were successfully operated in the Golden Resources Super Five-Star Hotel. Meanwhile, a number of major projects are also being closely followed up.
It is worth mentioning that Canny has established strategic partnership with many large-scale private real estate developers such as Jinyuan Group, Shanghai Changfeng Group and Yantai Huaxin Company, which expands more space for the sustainable development of Canny Elevator.
In the words of Wang Youlin, production and sales are only 50% of the work, and Canny spends a lot of effort on elevator installation, maintenance and other engineering services to continuously improve. From the construction of the team for installation and maintenance to the monitoring of project quality, Canny is meticulous and has won the satisfaction of users.
Changes in management--High-tech information management ERP enters into Canny
Management has no fixed style, but there is a law to follow. Canny company in the market competition has been in an advantageous position in the secret lies in the continuous innovation of management, to explore a road suitable for modern enterprise management.
After 10 years of improvement, each department of Canny has established and improved the work system and work manual in line with the development of the enterprise, pragmatic and efficient in the implementation of efforts, especially the implementation of the performance appraisal system mobilized more than 1,000 employees motivation, responsibilities, rights and benefits to achieve a high degree of unity.
Kangli's management and operation has been closely following the situation of regional economic development, with the rapid development of the regional economy, land costs in southern Jiangsu, business costs, production costs and other costs continue to rise, Kangli people know that in the company's management and operation, only a big "give up", in order to be able to a big "gain". The company's management and operation, only a big "give", can be a big "gain".
In February 2009, Canny invested more than 500 million yuan in the ERP project formally on-line operation.
ERP system refers to the establishment of information technology based on systematic management thinking, for the enterprise decision-making layer and staff to provide decision-making means of running the management platform, the core idea is supply chain management. It has an obvious role in improving the business process and enhancing the core competitiveness of enterprises.
Canny why the implementation of ERP, Wang Youlin explained: "We are experiencing from rapid development to steady development, from the scale of expansion to the key stage of fine operations, the implementation of ERP is not fashionable, chasing trends, is to solve problems in real terms. I think this ERP project is a good opportunity to improve our management concept. The management of Canny does not only rely on systems and manuals, which are the basic rules of the game, to maintain and improve, but also rely on substantive mechanisms and processes." When the Canny Elevator-Zhejiang University Academician Workstation was established, Wang Youlin proposed that Canny entered the stage of second venture. With the listing of the company, Canny set a visionary goal: to develop into a comprehensive manufacturer and brand operator of elevators with international competitiveness, and strive to enter the top ten in the world elevator rankings.
In economics, the "second venture" is recognized as difficult to start a business. For Wang Youlin, the "second venture" is more important to "create" rather than "two". He said: "Canny has a certain development foundation, with some management, market, technology and other aspects of the accumulation of experience, in order to achieve a new breakthrough in the second venture, we must be more open-minded emancipation of the mind, break the stereotypes, with greater courage, stronger confidence, more energetic in the face of a more onerous task of development and market competition."
For Wang Youlin, as long as there are goals, it has not yet succeeded. With these goals, Kangli is still on the road to success.