Part I Physical Examination Activity Implementation Plan
1, the theme of the activity: caring for health, care of life Activity purpose: to take the opportunity to clinic to the masses to publicize the health knowledge, improve the general public's health level; to let the masses understand the organization of the People's Revolutionary Party of China Shuozhou, to enhance the image of the People's Revolutionary Party of China Shuozhou; to expand the Shuozhou City People's Hospital and the medical staff's Influence, so that the hospital brand is enhanced.
2. Activity organizer: Shuozhou People's Hospital. Participants: all the members of the first branch of the Democratic Revolution; invited leaders of the municipal party committee and brother branches of the association; Shuozhou People's Hospital and the relevant medical staff.
3, the activities of the object: Shuo City, a township, the villagers live in a relatively centralized, more people but relatively remote.
4, activity time: 20xx summer a temple festival, in order to serve more people.
5, the activities of the steps:
1), the preparatory stage:
a, with the relevant consultations in the clinic related matters, explaining the significance of this activity, to fight for the support. Consultation with Shuozhou People's Hospital to get the support of manpower and material resources.
b, to determine the activities of the participants, personnel division of labor, pay attention to the physical examination activities on-site maintenance of order personnel division of labor.
c. Coordinate with the township to prepare for the activities of the relevant items (tables, chairs, banners hanging position, pre-event publicity, etc.).
d. Coordinate with the township to determine the preparation of the activities to carry out free medical examination of the site, as well as in the field issued by the publicity leaflets.
e, do a good job of related costs of the budget, and strive to do less money, more work, less publicity, do practical things, do not disturb the people.
f. Prepare transportation, pay attention to road safety.
2), the implementation phase:
a, and contact a good specific time to reach, send staff to the event site layout (including activities of the tables and chairs, hanging banners, display shelves placed), to create a warm atmosphere.
b, by the staff to meet the arrival of the media reporters and leaders.
c. Organize the mass body check in an orderly manner.
d. Distribute health promotional materials to the masses.
e. End
6. Anticipated Difficulties and Solutions:
Problem 1: The activity may happen to be on a rainy day, resulting in an unsuitable venue and inconvenience to the residents traveling.
Solution: Activate the plan to change the venue or change the date of the event in rainy weather.
Problem 2: The event site may be very crowded and chaotic.
Solution: Provide some chairs for the elderly to sit on, and organize enough people to maintain order.
7, the required materials:
Volunteer banners, flyers, patient statistical forms, medical equipment, pure water, pens, registration books, medical examination forms, etc.
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Part II Physical Examination Activity Implementation Plan
One, the purpose of the activity:
Ground marketing, direct penetration into the terminal, through the clinic, publicity, and other activities, so that the hospital to participate in the clinic of the authority of the hospital, affordable, the public welfare concept of the people. To the community to patients, to the clinic to benefit, enhance the popularity of the participating hospitals to pull the benefit of growth.
Second, the marketing strategy
Through the third party in the name of public welfare into the community, which is the advantage of our organizers, through this activity can enhance the brand of the participating hospitals, improve the visibility of the participating hospitals. The main public welfare card, into each community, for the hospital's potential patients with disease terminal ground marketing is particularly important.
Third, the clinic time
May 8-9 (Saturday, Sunday)
Fourth, the clinic location (tentative)
Naneihuan two community (Taiyuan City, 106 Naneihuan Street)
Fifth, publicity plan
1, "Community Consumption" full-page ads.
2, "Community Consumption" in the South Inner Ring community 3000 copies issued publicity and promotion.
3, 200 posters posted in the South Inner Ring community.
Six, community introduction
South Inner Ring two communities
Address: Taiyuan City, South Inner Ring Street 106
Coverage: South Inner Ring neighborhoods, Dahua Dormitory, Light Industry Dormitory, Jushan Dormitory, Sports Road two neighborhoods, sports road, three neighborhoods, sports road, five communities, sports road, six communities, the production of materials dormitory, eighteen households, the Provincial Higher Education Institute dormitory, the Guangming District, the tap water apartments, Hezhou Beiqi. Water Apartment, No. 205 North Hezhou Road.
Community Profile: South Inner Ring two neighborhoods were built in October 1961, is the original provincial construction company dormitory neighborhood. xx January Xiaodian and the neighborhood will be divided into the Yingpan Street Office, the original neighborhood changed to the South Inner Ring three neighborhoods. xx December Yingpan Street community adjustments to the South Inner Ring three neighborhoods and South Inner Ring two neighborhoods partially merged into the current South Inner Ring two neighborhoods.
VII. Volunteer clinic process:
Volunteer clinic process on the day
1, the staff of the participating hospitals before 8:00 p.m. to set up the clinic supplies, including blood pressure meter, small gifts, promotional materials, etc., the staff in place.
2, on-site distribution of leaflets, and timely for the public do not understand the process of clinic, and our public welfare.
3, selected individual recovery patients with severe illnesses, explaining the pain of patients, thanking the volunteer experts, amplify the charity clinic of the affectionate effect, causing **** Ming, closer to the feelings of the public with the community (emotional sales).
4, the expert carefully asked about the condition, the nurse at the same time on the intention of the sick patients to do a good job of recording, including: name, degree of illness, address, contact information, easy to track later.
After the exhibition
1, the site service personnel statistics on the day of the physical examination of personnel, patient information, make a record, the establishment of patient information database.
2, the expert should be in the third day and then personally call back to know exactly the intention of the patient's condition, the leadership of the exhibiting hospitals to send home visits, send medicine and health to the patient's home, and strive to use the true feelings of the patients to the hospital.
3, experts should not regularly visit, make a good phone record, and patients make friends, win the trust of patients.
Let the patients voluntarily, comfortable clinic, at the same time, experts should be timely and patients to communicate the recent hospital activities, including surgical incentives.
Eight, the exhibitors hospitals need to prepare the following items:
1, table: two; stools: five - eight; tablecloth: a table to cover the desktop with a slight margin for the main.
2, an ambulance: sprayed with signs.
3. Banner.
4, a number of patient statistics form, signing pen (four).
5, a blood pressure meter, as well as clinic-related instruments.
6, a number of on-site promotional materials (magazines, health information), three folders.
7, a number of small gifts, coupons.
8, 5 ribbons, a number of pins, expert uniforms, on-site display boards, easy-open treasure.
(Reference: banners, brochures, promotional materials, small mirrors, condoms, x-racks, cameras; tables, chairs, tablecloths, stools, cups, pure water and vehicle scheduling; pens, registration books, blood pressure devices, stethoscopes, flashlights, height and weight meters, hospital ribbons, work cards, thermometers, blood pressure monitors, weight scales. (Health card (vip card), sick files, do a good job of social surveys, the establishment of personal health records)
9, hospitals and practitioners of the relevant documents.
IX. Exhibiting Costs
Booth Size: 5m*2m
Per Booth: 3,000RMB per clinic cycle
Complimentary Community Consumption 1/4 color hardcopy