Is Baidu worth marketing and promotion in the end? Suitable for which industries?

Summary: Baidu's platform has hundreds of billions of traffic pools, can simplify the placement through AI technology, accurate targeting of users, but also Bingheng pay for results, is very suitable for marketing and promotion, especially local services, electronic equipment, chemicals, medical care, beauty, apparel, and other industries can be fully integrated with Baidu's strengths, to achieve a better promotion purposes. For most users, Baidu is simply omnipotent, because life involves "food, clothing, housing and transportation" in all aspects, just "Baidu", basically can solve more than 90% of the problems, so in the field of search engine Baidu's popularity is the highest. Baidu has the highest popularity in the search engine field. However, for advertisers, they are actually more concerned about the commercial value of Baidu's advertising platform, in the end, is it worth doing marketing and promotion? First, is the Baidu advertising platform worth promoting? Baidu has mastered the world's most advanced search engine technology, so it is only natural that it has been in the leading position in the search, the following is a specific analysis of the advantages of Baidu's advertising platform promotion: 1, hundreds of billions of flow pool data show that Baidu has billions of search requests every day, only to browse the information flow of more than 100 million users, more than 60 million people visit Baidu or query information, has become the most popular search engine in the eyes of users in China, no doubt about it! There is no doubt that Baidu has become the most popular search engine in China. Traffic is the basis of marketing and promotion conversion, hundreds of billions of traffic entrance can easily make product marketing easy to get more customers, twice the result with half the effort. 2, AI technology to simplify the placement through Baidu AI modeling + big data analysis, in the process of advertising, you can automatically complete the creative, automatic optimization, but also be able to automatically multi-combination of the placement, automatic identification of the content of the consultation and then the relevant ads to follow up on the investment. Not only is it hassle-free and efficient, but it can also help save advertising costs.3. Accurately locking the target user Baidu's background feature recognition is meticulous and comprehensive, and even more than 2 million kinds, which is able to y excavate and analyze each user's interests and real needs. Then you can set precise keywords to help advertisers accurately lock the target users and improve the promotional effect.4. Pay by effectUnlike the headline platform, Baidu's advertising platform is paid according to the effect, the ads are clicked by the user before deducting the fee, the simple display of the advertisers do not charge, so the advertisers in the display of this piece of advertisements is free advertising. That is to say, it guarantees the advertising effect and helps advertisers save money. Second, Baidu advertising platform is suitable for promoting what industry? In today's era of how developed the Internet is, in fact, really do not need to be entangled in what industry is suitable for Baidu advertising platform to do promotion, as long as the methods and techniques used properly, such as familiar enough with the product characteristics, copywriting refining ability, keyword accuracy, choose the right style and location of the promotion, no matter what industry to do Baidu promotion, is not a problem. Of course, in the process of Baidu promotion, many times it is impossible to directly realize the transaction, the general user is through the promotional links you provide to enter your company's website, through further understanding and trust will produce subsequent purchase behavior, so the Baidu advertising platform to do the promotion will be more suitable for those who have set up their own website company. We should have found out that promotion on Baidu is suitable for all kinds of industries, including local services, electronic equipment, chemical industry, medical care, beauty, clothing, and so on, and the list is simply endless. Here is also a list of industries suitable for promotion, but for reference only: 1, sell products industry: it is best to choose products suitable for logistics and transportation, volume is not large, as for fragile and luxury goods to be carefully selected; 2, chain nature of the industry: some of the investment to join the type of promotion, of course, is suitable for the headquarters of the paid promotions; 3, online service industry: because the store service by the geographical impact of the large factors, so the Poor return on investment; 4, high profit industry: medical, investment, education, beauty and other profiteering products. Welcome to pay attention to: Zhihu: Guangzhou Star End is committed to sharing knowledge of advertising dry goods, classic cases