China's largest high-end UPS power supply manufacturer and provider
Xiamen Kewa Hengsheng Co., Ltd (hereinafter referred to as Kewa) was founded in 1999, is a high-tech enterprise with research on power electronic technology as its core, and is the bearer of the "Key National Torch Plan Project (UPS)". It is the bearer of the "Key National Torch Program (UPS)" and the first "National Key High-Tech Enterprise" in the UPS industry recognized by the Ministry of Science and Technology of the People's Republic of China.
Kewa has nearly 1,000 employees, with 6 subsidiaries, 3 power supply research centers, 2 modern power supply production bases, and 1 industry's most advanced UPS and EMC testing center, forming a high-tech enterprise group with R&D center, manufacturing center and sales center. In April 2009, the Trademark Office of the State Administration for Industry and Commerce and the Trademark Review and Adjudication Commission announced the list of recognized trademarks, and the trademark "KELONG" of Kewa was recognized as a well-known trademark in China.
Independent Innovation, Nation Oriented
With the development concept of "Independent Innovation, Own Brand", Kewa has successively set up the largest UPS power supply research institutes in Zhangzhou, Xiamen, and Shenzhen, and formed a 100-member R&D team centered on the three independently cultivated experts enjoying the State Council's Special Allowance. The team. Since 1989, the independently developed UPS1000 was included in the first batch of national torch plan projects, the company has undertaken more than 20 national, provincial and ministerial torch plan projects, and obtained more than 30 national patents, especially the independent development and application of the "master-slave adaptive multi-computer parallel technology", so that China's high-end UPS technology to the international advanced level, and truly realize the "master-slave adaptive multi-computer parallel technology". In particular, the independent development and application of "no master-slave adaptive multi-computer parallel connection technology" has elevated China's high-end UPS technology to the international advanced level, truly realizing the transformation from "Made in China" to "Created in China".
The breakthrough of a series of high-end UPS technology of Kewa breaks the monopoly of international brands for a long time, provides cost-effective high-end UPS products for Chinese users, and has a positive significance for the national information security, national defense security, and the improvement of the overall equipment level of "Made in China".
Independent Brand, Winning in High-end
Kewa's UPS products have been sold in more than 60 countries and regions all over the world, and the company's sales have ranked the first place among national brands for ten consecutive years. According to the statistics released by Saidi Consultant of China Electronic Information Industry Development Research Institute, in 2007, Kewa's sales ranked fourth among all domestic and foreign brands, and ranked first among domestic brands; the market share of medium and high power UPS above 10KVA exceeded 10%, and ranked third among all domestic and foreign brands, and ranked first among domestic brands, and Kewa has become the largest local high-end UPS manufacturer and provider in China with an absolute advantage, and is also the largest high-end UPS manufacturer and provider in China. It has become the largest high-end UPS manufacturer and provider in China, and one of the largest local UPS R&D and production enterprises in China.
Rich products and flexible solutions
Kewa has dozens of series of products such as UPS for information equipment, UPS for industrial power, etc., with power ranging from 0.5KVA to 1200KVA, and it can also customize the end-to-end integrated solutions according to the actual needs of users.
In recent years, Kewa has implemented the strategy of "commonality of high-end products", which enables Chinese UPS users to enjoy cost-effective products and solutions. Kewa's UPS has been shortlisted for UPS equipment selection in such industries as the People's Bank of China, Bank of China, China Construction Bank, Agricultural Bank of China, People's Insurance Company, China Life Insurance Company, the State Administration of Taxation, China Telecom, China Unicom, China Tietong, China Netcom, the central government agencies, and the Rural Distance Learning Project, etc. Kewa has also gained the qualification of supplier for the procurement of military equipment and materials, China Petroleum & Natural Gas Pipeline, and the Bluestar Group, etc., and established strategic cooperative partnership with Huawei and other domestic and international famous enterprises. Strategic partnership with Huawei and other well-known enterprises at home and abroad, products are widely used in finance, insurance, taxation, communications, manufacturing, government, transportation, national defense and other fields.
In China, many important domestic and even international projects that have attracted the most attention have chosen Kewa UPS, such as Beijing Bird's Nest Venue, Qingdao Olympic Sailing Center, Air Force Test Base, Three Gorges Hub Project, Nuclear Power Project, Golden Tax Project, Capital Airport, General Administration of Taxation, General Administration of Radio, Film and Television and so on.
Excellent quality, environmental protection and energy saving
Kehua has always implemented the quality policy of "winning market competition with leading technology and gaining users' trust with superior quality", and its management system and products have passed ISO9001, ISO14001, CE, TUV, and TLC of Thiel Center, The company's management system and products have passed ISO9001, ISO14001, CE, TUV, Thiel Center TLC, National Defense Communication Network Equipment and Equipment Network License and other domestic and international certifications; and in 2006, the company was the first one to obtain the title of "National Inspection-Free Products" issued by the State General Administration of Quality Supervision, Inspection and Quarantine, and in 2007, it was awarded the title of "China Energy-Saving Product Certification" by the China Certification Center. In 2007, the company was awarded the title of "China Energy Conservation Product Certification" by China Environmental Protection Industry Association, and a series of UPS products were awarded the "Green Star Product Certificate" by China Environmental Protection Industry Association, and selected as the "Preferred Brand of Green Procurement by the Chinese Government".
Kehua takes the lead in implementing ROHS directive in the industry, and formulates a complete set of ROHS-compliant implementation programs for R&D and design, manufacturing, raw material supply chain, etc., establishing a green manufacturing and logistics channel.
Kehua put into use the green power cycle aging system developed by Kehua at the beginning of 2007, which greatly improves the quality control of power supply, saves energy of over 85%, and increases the payload capacity of power grid by 60%. Improve the power grid payload capacity by more than 60%, so that the megawatt-level high-power UPS production capacity is greatly increased, and the company takes the lead in achieving energy-saving production through technological transformation.
Active service, customer first
Kehua insists on the service concept of "active service, customer first", and has established 9 technical service centers, 45 directly-affiliated service outlets, and more than a hundred professional service teams across the country to form an efficient technical support, after-sales service, and logistics and distribution system. Kewa's "vendor-level" proactive service model has won the "UPS Service Satisfaction Gold Award", "Best Service Satisfaction Award" and "Best Service Commitment Fulfillment Award". Best Service Satisfaction Award" and "Best Service Commitment Fulfillment Award".
In 2008, Kewa launched the new 3A service, which will change from passive service to active service mode, and from traditional emergency repair support to preventive maintenance and service mode, so as to meet the personalized needs of more users at multiple levels.
Network report-Kewa's "chain network model" channels competitiveness
In 2009, China's UPS industry entered a new "three kingdoms" period. First, Eaton launched a "new product tour" from the south to the north and from the west to the east, and then Emerson launched a "network energy tour"; followed by a larger scale tour covering major provincial capitals across the country, and then Kewa, the leading brand of UPS in China, launched a tour from Fuzhou. A larger scale tour was launched to cover the major provincial capital cities in China. Seminars, new product promotions, or solution releases all end up in the word "channel".
"International manufacturers are launching the UPS industry 'Governor' tour. Now the financial crisis has developed into a critical period, competition intensified, international manufacturers began to transfer this competitive pressure to the channel dealers." Some analysts think so.
"We are different, we are an expansion trip." Liang Shuzhan, deputy general manager of Kewa's sales center, told the media at the exhibition tour in Beijing that, unlike other international vendors, Kewa's channel business started late and has just entered the "golden period" of rapid development, with two-thirds of the provincial layout completed by June 2009, and is now focusing on expanding second- and third-tier distributors.
Kehua's "channel march"
Kehua was established at the beginning, in order to facilitate the management and coordination, the marketing system is based on directly facing the industry customers. At the beginning of the company's development, this model can better establish the service mechanism and management mechanism. However, with the expansion of the company's scale, Kewa's business has gained rapid development both geographically and industry-wise, expanding from a single market in the financial industry to various industries such as transportation, communication, government, manufacturing, healthcare, education, etc. The strong development trend and scale of Kewa has made it possible for Kewa to expand its business to the industry. With such a strong development trend and scale, Kehua sees that the distribution model is imperative.
"Kewa's channel division was formally established in 2007, a year in which Kewa's sales ranked fourth in China's overall UPS market and first among national brands." Liang Shuzhan, deputy general manager of Kehua Sales Center, introduced. After the establishment of the channel division, Kewa began to think and research on its own characteristics of the sales channel, so that dealers and channel partners to establish a long-term partnership, but also for this purpose to formulate and introduce a series of "more affordable than the international manufacturers of the channel policy".
Since 2007, Kewa has had the ability to develop direct sales partners on a large scale, but how to develop Kewa's direct lineage in the UPS channel market is still a worthwhile topic. In Liang Shuzhan's opinion, UPS channel development should be "based on national conditions". After years of communication with partners, Liang Shuzhan found that distributors and dealers are most concerned about price, technology, service and brand. Kewa then "attacked each one of them", and carried out drastic reforms in these aspects, including providing cost-effective products with "common people's high-end products", actively innovating "green environmental protection" technology, creating unique "green environmental protection" technology, and creating a new "green environmental protection" technology.
The company has made drastic reforms in these areas, including providing cost-effective products, actively innovating "green" technology, creating a unique 3A service model, and a long-term brand promotion strategy.
Report: the new "chain network model" to teach people to fish Around 2009, with the emergence of the financial crisis, a key issue that had been covered up in the early days surfaced: the positioning of the channel distributors. When the high-speed development of the UPS industry, the whole industrial chain of benign interaction, dealers have a very good day, but the financial crisis, the end of the industrial chain, end-user demand and the structure of the industry began to change, driving the entire industry chain to "value reorganization", at this time, pure "moving boxes type "and" do relationship type "channel dealers began to face serious challenges.