Shandong Shengde Enterprise Marketing Planning Co., Ltd. is not a state-owned enterprise, but a private enterprise. State-owned enterprises generally refer to enterprises that are funded by the state or have a dominant position, while Shandong Shengde Enterprises are founded by private investment and are operated by private owners. In recent years, the status of private enterprises in China's economy has gradually increased and they have become an important force in economic development. For private enterprises, success in market competition requires flexible marketing planning, continuous adaptation to market demands and maintenance of innovation in order to gain competitive advantage and sustainable development.