About Corporate Brand
About Corporate Culture PowerCapability casts the brand, and culture power is the core of corporate ability. Enterprise development is very much in need of three kinds of ability: strategic management ability, fine management ability, integrity and innovation ability. These three capabilities are inseparable from the cultural force, we can not underestimate the cultural force in the above three capabilities of influence, penetration. Because the industry profit margin is greatly reduced, so there is a strong fine management ability to enhance the competitiveness of enterprises.
In the late 1980s, Zhongtian Group's predecessor, Dongyang Construction and Installation Company, was expelled from the Hangzhou market due to quality problems, and was given a yellow card warning in Shanghai due to quality problems. At this time to take over the Shanghai market Lou Yongliang know that there is no choice but to rely on the quality of the industry in order to gain a foothold. At that time, the Shanghai construction market is the most open but also the most standardized and strict market, as long as the Shanghai survive, in other markets will be able to stand. After three or four years of efforts to reverse the predicament by emphasizing construction quality and safety while carrying out various reforms, Zhongtian is now operating in Shanghai, which is the most open but the most strictly regulated market in China. So far, the scale of Zhongtian's operation in Shanghai has exceeded 1.5 billion yuan, and the company has won 3 Luban Awards, 3 National Silver Awards, 1 Ministry of Construction high-quality model project, and 37 Magnolia Awards.
Zhongtian's breakthrough in Xi'an market proves the success of this concept. When Zhongtian first entered Xi'an, local protectionism at the time made it difficult for Zhongtian to intervene. The opportunity arose when a local construction company in Xi'an failed in a project. In a construction project in Xihuamen, due to the construction site being too small, the company withdrew in the middle of the project on the grounds that it was unable to carry out normal construction work, and Zenith took over this bad project, and as a result, the construction site was rated as a civilized construction site, and the project became a model of excellence. From then on, Zhongtian gradually built up its brand in Xi'an and even in the Northwest China, and grew rapidly. more than 1 billion yuan of project volume, as well as winning 1/3 of the trophies in the Xi'an "Yanta Cup" construction competition in one fell swoop - these are the remarkable achievements of Zhongtian Group in Xi'an market in 2003. These are the proud achievements of Zhongtian Group in Xi'an market in 2003.
Zhongtian Group has created 7 Luban Prizes for China's construction projects, 3 Silver Prizes for national quality projects, 3 National Customer Satisfaction Projects, 2 High Quality Sample Projects of the Ministry of Construction, as well as the "Qianjiang Cup" of Zhejiang Province and the "Magnolia Cup" of Shanghai Municipality, Beijing "Great Wall Cup", Shaanxi Province "Chang'an Cup", Hubei Province "Chutian Cup" and other provincial and ministerial level quality engineering awards more than 300.
The management system of Zhongtian Group is different from that of other companies. For example, Zhongtian's finance is done by "outsiders", and the financial personnel are relatively independent from the asset owners and operators; Zhongtian's annual performance appraisal is not only evaluated by "insiders", but also by hiring a professional company in Taiwan as a third party to participate in the appraisal.
The widely circulated concept of "wealth dispersed and people gathered" is a reflection of Zhongtian's "treating people as the most valuable resource". According to rough statistics, only from the point of view of wealth, more than 200 people in the group's wealth than the president Lou Yongliang. Lou Yongliang said, "Wealth gathered people scattered, wealth scattered people gathered. I take up fewer shares, which means that I have reserved more shares for the useful talents of the enterprise. When people gather, Zhongtian can develop further." It is understood that Zhongtian Group now has more than 3,000 professional and technical personnel of all kinds, including 24 people with doctoral and master's degrees and professorial titles, and several vice presidents of the group, most of whom have doctoral and master's degrees, and these talents have shares in management or shares in technology or shares in operation.
So, a prominent phenomenon in Zhongtian is that most of the young people who pick the big pillars are young people. Hundreds of college and university graduates introduced in the first few years, all of them have taken up management positions and technical positions, and 80% of the heads of the group departments and above and the main project managers are young people with professional level around 30 years old.
Zhongtian has more than 200 projects under construction every year, and tens of thousands of people are scattered in Shanghai, Hangzhou, Xi'an, Wuhan, Guangzhou and some project departments abroad, how to make the year-round migrant workers feel the warmth of the company? Since more than ten years ago, in terms of accommodation, food, medical treatment, cultural and recreational activities, etc., Zhongtian Group has asked each project department to do several practical things for the migrant workers every year. For example, each project department has a school for migrant workers, a grass-roots party school, a reading room, an activity room, a basketball, table tennis and other facilities, and also organizes a variety of training activities. Every year in the Spring Festival, Zhongtian Group organizes a staff sports meeting with more than 20 teams from all over the company, and also carries out activities such as paying tribute to retired workers. On weekdays, it often organizes competitions in calligraphy, karaoke, basketball and table tennis, as well as exchanges for project managers.
In the market competition, the competitiveness of enterprises in terms of scale, equipment, capital, products, etc., can be called "hard competitiveness"; in management, reputation, brand, service, ideas, etc., the competitiveness of the company can be called "soft competitiveness". The competitiveness in management, reputation, brand, service and concept can be called "soft competitiveness". With the continuous improvement of the socialist market economy system, the important role of soft competitiveness in the enterprise to obtain competitive advantage is becoming more and more prominent. Ltd., which won the "2004 National Quality Management Award", has developed from a small construction enterprise with assets of only 4 million yuan and an annual output value of only 20 million yuan more than 10 years ago into a large-scale enterprise group with an annual operating scale of more than 15 billion yuan, with three major business sectors, namely, housing construction, real estate development, and transportation and road and bridge construction. One of the most important reasons for the development of the company into a large enterprise group with an annual operating scale of more than 15 billion yuan is that it attaches great importance to the construction of soft competitiveness.
--Zhongtian Construction Group's exploration and practice of mobile party members management In 2003, the 9th issue of the Central Committee of China **** "Seeking Truth" magazine published a lengthy investigation report entitled "Cohesion Radiation Combat", which fully affirmed Zhongtian Group's strengthening of the party's organizational construction over the long term, especially for the Zhongtian Group's mobile party members. In particular, it appreciates the series of useful explorations and obvious results achieved by the management and education of the mobile party members of Zhongtian Group.
With the development of socialist market economy and the continuous flow of labor, how to manage the mobile party members and continue to play the vanguard role of the mobile party members in the enterprise has become another major issue under the new situation. The party committee of Zhongtian Construction Group, according to the characteristics of the industry, creatively combines the management of mobile party members with the production and operation, which greatly enhances the cohesion and combat power of the party organization and improves the radiation power of the important thought of "Three Represents".
As a large-scale construction enterprise, Zhongtian Group has 6 wholly-owned subsidiaries and holding companies, and 12 branches and specialized subsidiaries. Among the group's 372 party members, there are 128 whose relations are not in the company; more than 20,000 of the 30,000 employees are migrant workers, many of whom are rural cadres. For various reasons, the identity of many party members has been in the "underground state", coupled with the continuous change of construction sites and the continuous flow of party members, so that the management of party members face great difficulties.
First of all, according to the local conditions, to explore new methods of organizing activities. According to the distribution of party members, the group party committee establishes party organizations in the bases where the mobile party members are concentrated according to the local conditions, and insists that the party organizations will be built wherever the projects are built. Zhongtian has established party branches in 9 construction bases and 25 party groups in project departments. In order to ensure that party organizations are established in a timely manner and give full play to their roles, the Group's Party Committee has also taken measures such as "transferring, merging and distributing". Specifically, when party members need to work transfer, immediately transfer the organizational relationship to the new site, so as not to break the file; site party members less than three, the site will be combined to establish a party group; and actively create conditions for the development of new party members, the maturity of the development of a. This makes every mobile party member to the project department to establish and give full play to the role of the party organization in a timely manner. This makes each mobile party member to any site have a "home".
Secondly, the Party Committee of Zhongtian Group attaches great importance to the establishment of rules and regulations to strengthen the dynamic scientific management. The party committee of Zhongtian Group attaches great importance to system construction. First, the establishment of mobile party registration system, the organization is not in the company's mobile party members to carry out investigation and mapping, and one by one will be the basic situation of registration, the establishment of party files, at any time to grasp the dynamics. Second, the establishment of the party day activity system, the provisions of mobile party members to participate in a monthly party branch or party group party day activities. Third, the establishment of leave reporting system, mobile party members go out for more than three months or leave the site are required to the organization of leave. In addition, there is the "three meetings and one lesson system", the democratic evaluation of party members and the internal party supervision system. This makes it possible for mobile party members not to be so far away from the organization as to dilute the concept of organization and relax their requirements.
Again, innovative forms, based on the site to carry out education. Mobile party members are knowledgeable and active, but in the tide of the market economy, more or less unhealthy thoughts. Therefore, the group party committee has adopted a flexible and diverse form of education, to strengthen the education with pragmatic and practical content, to enhance the relevance and effectiveness. Construction industry party members are always outside, centralized education is very difficult, the group party committee every year to seize the opportunity of workers returning home for the Spring Festival, to carry out mobile party members winter training, for systematic education of Deng Xiaoping Theory and the "Three Represents" important ideas. In addition, it has set up more than 20 activity rooms for party members in the project departments, regularly conducts ideological and political education and professional and technical training for the party members, sends party lesson materials, party newspapers and magazines, as well as e-learning films to the mobile party members, and organizes them to carry out learning activities. In order to gradually implement the integration of education and management of mobile party members, the Party Committee of the Group also establishes a target management system in accordance with the requirements of the Party Constitution and the actual situation of the enterprise. At the beginning of each year, the party committee and the grass-roots branch signed a target management responsibility, the branch according to the responsibility to quantify and decomposition, scientifically and reasonably determine the work of each party member's goal, the end of the year against the goal of the overall evaluation.
Foundation of Migrant Workers' School and Migrant Workers' Party School
After the 1990s, with the transformation of social demand, the construction industry itself underwent qualitative changes, and the construction developed to be "high, big and difficult", with higher and higher technological content and technical content. According to this situation, Zhongtian Group keeps abreast of the times, keeps innovating, and timely puts forward the strategic concept of "creating a new Zhongtian in three years", i.e., to give full play to the competitiveness of the enterprise, to take the road of differentiated competition; to optimize the structure, to make the construction industry bigger and stronger, and to develop the real estate. To this end, it is necessary to continuously strengthen project management and improve the quality of employees.
2/3 of Zhongtian's employees are migrant workers, if the workforce is still stuck in the original quality of thought, technical level, not only far from meeting the requirements of modern enterprise development, and may even become a bottleneck for Zhongtian's further development. In view of this, the group party committee adhere to the people-oriented enterprise culture, pay attention to talent training, vigorously promote scientific and technological progress, and constantly carry out the new technology and new technology research, at the same time, in the party building work, it is to increase efforts to use advanced culture and science and technology to educate the party members, through the party members to the majority of the workers radiation, and in practice to create the school for migrant workers, migrant workers party school this new form.
In 2000, Zhongtian Group Deqing Convention and Exhibition Center Project Manager Wang Miaozhong in order to explain some of the technical problems in the construction of civilian workers, around the goal of creating a "Luban Award" quality projects, civilian workers and party members for training, and invited a number of technical personnel to give lessons to the civilian workers, which is the prototype of the school for civilian workers. By the end of 2002, the number of migrant worker schools in the whole group had grown to 12, with more than 10,000 migrant workers receiving training. In the process of striving for "Luban Prize" in each construction site, the technical level and ideological level of the migrant workers have been significantly improved.
The vibrant vitality of the migrant workers' school in practice made the party committee of Zhongtian Group realize that it is an ideological propaganda position with multiple functions. In order to strengthen the learning and education of party members, they have set up another party school in the migrant workers' school in the larger and more concentrated project departments, combining the learning of mobile party members with the education of migrant workers, and further strengthening the ideological and political work of mobile party members.
In the learning life, in addition to asking the branch secretary to give party lectures, they also often invite experts and scholars to open political theory and professional and technical courses; not only welcome the party members and activists to participate, but also welcome other masses to participate. In addition, they also take a variety of forms according to local conditions, and invite leaders of local organization and propaganda departments and officers and soldiers of resident troops to give classes to party members. For example, the Party branch of the Shanghai Company has repeatedly invited the commander of the good eight companies on the Nanjing Road to give the Party members to talk about the fine traditions. Through the study of the "Three Represents" important ideas and current affairs and politics, we have broadened the horizons of their own overall quality significantly improved, many mobile party members have become technical backbone and team leader.
If it is said that the organization construction and system construction makes the majority of rural mobile party members have a sense of belonging, then the education and training of migrant workers' school and party school make them improve in their thinking and business, career and life also have a head start, which greatly stimulates their sense of honor and sense of mission. Among the employees honored in 2002, there were 15 significant contribution awards, including 8 party members, accounting for 53%, and advanced mobile party members such as Zhang Yuelin, Jiang Chaomin, Wu Jinyuan, Li Guorong, Ma Longhua and Wu Weisheng emerged.
The founding of the Migrant Workers' School and the Migrant Workers' Party School has made the Party Committee of Zhongtian Group realize that the movement of migrant workers from the countryside to the city is not a mere transfer of the rural labor force, but in fact accelerates the transformation of peasants into workers. From the viewpoint of promoting the general strategy of rural economic restructuring and urbanization development, it is also an inevitable requirement for building a moderately prosperous society in an all-round way. Therefore, Zhongtian Group combines the advanced education activities of party members with the scientific and technological cultural education of migrant workers, forming a corporate cultural atmosphere with a radiant power, and laying a solid foundation for the "rebuilding of a new Zhongtian".
The strengthening of grass-roots party building work has greatly promoted the development of the enterprise. since 1997, zhongtian group has created more than 10 quality projects at provincial level every year, won more than 200 awards for quality projects such as luban award, national construction safety award, quality model projects of the ministry of construction and other quality awards, and more than 300 awards for civilization standards such as the national construction safety award, Shanghai civilization site and other civilization standards, and has also won the national excellent construction enterprise, the ideological and political work of zhejiang province enterprise, the national excellent construction enterprise, and the national excellent construction enterprise. It has also won more than 100 honorary titles such as National Outstanding Construction Enterprise, Innovation Award of Ideological and Political Work of Zhejiang Province, Civilized Unit of Zhejiang Province, etc. Chairman Lou Yongliang has been awarded as Outstanding Ideological and Political Worker of Zhejiang Province, etc. In 2002, it completed the construction output value of 3.33 billion yuan, and the amount of construction work in progress was 5 billion yuan, which was 52% and 60% higher than that in 2001, respectively.
The 16th Party Congress put forward new requirements for grass-roots party building work, that is, we must adhere to the center, serve the overall situation, broaden the field, strengthen the function, expand the coverage of the party's work, and constantly improve the cohesion and combat effectiveness of the party's grass-roots organizations. Zhongtian Group, according to the ideological reality of the enterprise's own mobile party members, adapts to local conditions and people, combines the requirements of advancement and breadth, respects, understands and cares for people, and constantly enhances the pertinence, effectiveness, attractiveness and infectiousness of ideological and political work. It has greatly mobilized the enthusiasm, initiative and creativity of the staff. Their series of innovative moves to further strengthen the party building work in the new period provides useful insights. On May 12, 2008, a sudden earthquake turned Wenchuan, Sichuan Province and the surrounding areas into ruins in no time. As of 12 o'clock on June 4, 2008, the Wenchuan earthquake had caused 69,122 people to be killed, 373,606 people to be injured and 17,991 people to be missing. The disaster touched the hearts of all Zhongtian people. After the earthquake, Zhongtian Group reacted quickly and each company organized donations and contributions. Zhongtian Group has donated more than 10 million yuan to the disaster area through various channels.
On May 13, 2008, the day after the earthquake occurred in Wenchuan, Mr. Lou Yongliang, Chairman of the Board of Directors of the Group, called Mr. Du Yixin, General Manager of the Southwest Company, and asked him to donate 1 million yuan to the Chengdu Charity Federation in the name of Zhongtian Construction Group to support the reconstruction of people in the disaster area in Sichuan! Southwest Company donated 1 million at the fastest speed, and organized two large excavators and two bulldozers, rushed to the hardest-hit area of Dujiangyan, to carry out rescue and relief work, and also donated 500 helmets to the disaster relief headquarters. The Southwest Company also deployed 10 technical backbones to help carry out structural safety appraisal of the houses in the disaster area, and set up 20 temporary tents for the people in the disaster area to use, and sent urgently needed rice, instant noodles, water, medicine and other necessities of life to the disaster area.
On May 13, 2008, Zhongtian Erjian Huarun - Sun Hung Kai Project Department initiated the staff of each team and the project department to donate love for the disaster area, the staff of the project department responded positively, and collected more than 8,000 yuan of love in just a few minutes of the next day's fund-raising activities.On May 16, the project department organized the second anti-earthquake relief fund-raising activities, and a lot of migrant workers passing by the scene of the activities, one hand with a lunch box, one hand cupped the stained Many migrant workers who passed by the activity site, with one hand carrying a lunch box and one hand pinching the sweat-stained love money spontaneously joined the ranks of the charity activities. Project Manager Zhao Chunyang for the project team carpentry more employees of Sichuan origin, many people home in the disaster area of the status quo, on May 14th prepaid carpentry team 250,000 yuan in advance to solve their urgent needs.
May 14, 2008, the Group issued a donation initiative, the Group headquarters, each branch (sub) companies to act quickly, in just three days, *** more than 20,000 Zhongtian employees to participate in the support of the disaster area of love donation activities, **** raised nearly 5 million yuan. In the "Sichuan and Zhejiang Interaction - Zhejiang mobilization" fund-raising activity on May 16, Lou Yongliang, Chairman of Zhongtian Group, announced that "we will donate 6 million yuan to help build 5 hope elementary school in the disaster area. " Chairman Lou said, Zhongtian will follow the reconstruction work in the disaster area, and send a competent construction team to build first-class schools with first-class quality for the disaster area, so that children in the disaster area to receive education in a comfortable environment.
All Zhongtian people have composed a hymn with practical actions, and the love is gathering ...... By May 21, 2008, the Group has donated more than 10,270,000 RMB to the disaster area through various ways. At the same time, the Group, according to the requirements of the provincial construction department, will assist in the construction of about 100,000 square meters (4,000 sets) of color steel transition houses for the disaster areas before July 10th. A few days ago, the donation and assistance activities are still continuing.