Tengshi automobile.
1. Its core brand identity element consists of the water drop in the center of the logo and the closing shape of the periphery. The blue of the water drop is the blue of science and technology, the blue of the future, reflecting the brand's environmental vision of pursuing purity and nature. The combined shape shows that the two joint venture parties are working together to take care of nature and the environment, and are committed to the new energy vehicle business and practicing environmental protection.
2, DENZA Tengshi is Shenzhen Tengshi New Energy Automobile Company Limited (hereinafter referred to as Tengshi Automobile) to launch the first commitment to new energy automobile brand. DENZA is a joint venture between BYD, China's leading new-energy vehicle manufacturer, and Daimler, the world's leading luxury car manufacturer, founded in 2010 and headquartered in Shenzhen.
3. DENZA is the phonetic translation of the Chinese name "腾势", meaning "Tengsei and start, electric future", which expresses that with the integration of resources from both sides and the rise of new energy vehicles in China and around the world, the company will show the momentum of taking off and bring consumers a new experience of electric vehicle life. The new concept is to bring consumers a brand new experience of electric vehicle life.
Expanded Information
TENZA Brand Story
Brand Name: "DENZA"
Interpretation: DENZA is a brand owned by Shenzhen Tengshi New Energy Automobile Co. DENZA is the brand owned by Shenzhen Tengshi New Energy Vehicle Co., Ltd. and is the first brand focusing on new energy vehicles in China created by BYD and Daimler in a joint venture.
DENZA is derived from the phonetic translation of the Chinese name "腾势", meaning "Tengshi, Electric Future", which expresses that by virtue of the integration of resources of both parties and the rise of new energy automobiles in China and the world, DENZA will present the momentum of taking off to bring consumers a transcendent automotive life experience. It will bring consumers a transcendent experience of automobile life.
Brand Goal: "To be the forerunner and leader in the new energy vehicle market"
Interpretation: Through the integration of the advantages of BYD and Daimler, DENZA promotes the development and advancement of new energy vehicle technology, creates a renewed automobile life for consumers, improves the relationship between vehicle owners and nature, and promotes the harmony between automobile life and the natural environment. DENZA is committed to environmental protection and caring for the earth by integrating the advantages of BYD and Daimler to promote the development and progress of new energy vehicle technology, create a new automobile life for consumers, improve the relationship between vehicle owners and nature, and promote the harmony between automobile life and the natural environment.
Baidu Encyclopedia - TENZA