Pet economic market outlook

With the development of the pet industry, the number of pet-owning families is gradually increasing, and the number of pet stores is also increasing. According to statistics, in 2017-2018, the number of newly opened pet stores exceeded 8,000, the number of closed stores exceeded 5,000, and the number of net growth was close to 3,000, with a net annual growth rate of about 10%.

As of 2018, the number of pets is as high as 150 million, and the number of pet stores is as high as more than 30,000, which means that on average, a pet store needs to serve more than 4,000 pets. According to big data China's pet industry has reached about 170 billion dollars, the prospect is promising, but not optimistic.

Chinese industry development status

From 2012-2017 from, China's pet industry market size continues to expand, with a compound annual growth rate of 34.63%, the growth is very rapid. According to statistics, the market size of China's pet industry reached 147 billion yuan in 2017, a year-on-year growth of 20.5%.

In the future, with the wider popularization of the concept of pet ownership and the mining of extended services in the pet industry, the market space of China's pet industry will be further expanded. The pet industry will continue to grow in the next 3-5 years, and it is expected that the scale of China's pet industry will reach 167.8 billion yuan in 2018, and by 2021, under the continuous improvement of the penetration rate of pet ownership, it is expected that the rate of pet ownership in cities and towns will reach 19%, and the capacity of the pet market is expected to double, with a compound annual growth rate of 16.6%. By 2022 the market size is expected to exceed 250 billion yuan

With the advancement of the domestic pet economy consumption upgrade, consumers are increasingly receptive to high-quality online pet consumption methods. Jingdong big data shows that pet consumption has consistently maintained a growth of more than 100% on the Jingdong platform from 2015-2018, and there is a constant and steady upward trend.

Major consumption areas

Beijing, Guangzhou, Shanghai, Jiangsu, Sichuan, in terms of pet consumption into the main consumer provinces, North China, East China, South China, pet consumption into the top three.

Related data show that China's pet consumption hotspot market is mainly distributed in the first and second-tier cities, especially in the pet medical care, pet beauty, pet clothing, etc., the acceptance of developed cities is higher. However, with the improvement of China's economic level, per capita disposable income rose, e-commerce giants have "channel sinking", social care for pets in the atmosphere is becoming more and more intense, three or four cities just emerging pet economy will usher in the outbreak.