Amazon requires products to provide European representative certification, what is a European representative?

European generation RsP full name of the EU authorized representative. European representative refers to the person in charge of the seller's sale of CE-marked goods in the European Union while the seller is outside of the European Union, and performs specific duties on behalf of the seller as required by relevant European Union directives and laws for that seller.

Products bearing the CE marking of the European Union or the UKCA marking of the United Kingdom, such as power supplies, home appliances, electronics, communication products, wireless products, wireless communications, machinery, medical devices and toys.

Note: Products with or without electricity need to be registered.

Sellers who meet the following conditions must register for European/UK agency:

1. Selling in the European EEA (including the EU and EFTA) and the UK;

2. Selling goods belonging to the scope of the CE and UKCA certifications;

3. Manufacturers of goods in the EU or the UK Outside of the country.

The new EU Regulation on the Safety of Goods (known as EMR 2019/1020), which came into force in July 2021,requires that goods bearing the CE marking need to have a person based in the EU as the "responsible person" for compliance of the goods. (Note: Due to Brexit, UKCA-marked goods will apply to the UK generation, similar to CE)

If you are selling CE-marked goods that are manufactured outside of the EU, you will need to ensure that:

1) such goods have a person responsible for the goods in the EU;

2) your CE-marked goods have the person responsible posted with the person's contact information. Such labels may be affixed to the goods, to the packaging of the goods, to the parcel or to the accompanying documents.

The 25 technical directives (each for a specific product category) are:

Simple pressure vessels, toys, construction products, electromagnetic compatibility, machinery, personal protective equipment, non-automatic weighing instruments, portable medical devices, general medical devices, gas stoves, radio and telecommunications terminal equipment, Boilers, explosives for civil use, low voltage, communications satellite earth stations, lifting equipment, equipment for the use of explosive gases, recreational vessels, non-simple pressure vessels, ropeway installations for the carriage of persons, in vitro diagnostic medical devices, nautical equipment, new types of hot water boilers combusting liquid or gaseous fuel, trans-European public **** high-speed train systems, household refrigerators or freezers, and a combination of energy-saving performance products.