One, cell phone website positioning
It is very important to find the positioning of the company's cell phone website, which is also the core theme of the cell phone website construction. Consider what kind of cell phone website you want to build? Is it to attract the popularity of interactive communication display type cell phone website? Or for the sale of goods to expand channels of marketing cell phone website? What is the target audience? What are the specific characteristics of the target customers? And so on.
Second, the content of the mobile site
Based on the positioning of the mobile site construction, to determine the specific content of the mobile site needs to contain. For example, what needs to be included in the title, copy, pictures, videos, columns, pages and so on. At the same time, we also need to determine the follow-up plan for updating and improving the content of the cell phone website, such as updating quantitative articles on a regular basis, timely analysis of the direction of the popular keywords and so on.
Three, mobile site design
We need to follow the information prepared earlier, design a mobile site box line diagram, a clear expression of the overall structure of the mobile site and interactive logic. Then we also need to design the interface of the cell phone website, including the design of the cell phone website style, component framework, background color scheme, font size and other aspects of the design. Cell phone website design should follow the standards of practicality and aesthetics, with the preferences of the target user to carry out.
Four, project personnel
Determine who is the manager of the overall project of the construction of a good mobile site? Mobile site designers, program developers, mobile site testers are which? How to arrange the mobile site maintenance and logistics workers? Do a clear division of labor plan.
Fifth, the construction of the budget
The company's cell phone website to build a budget, calculate the cell phone website domain name, server, design, program, material, respectively, how much it costs, a reasonable arrangement of the budget funds.
Sixth, mobile site development
Based on the above overall plan, the implementation of the company's mobile site construction development work.
Seven, mobile site testing
Mobile site testing for the mobile site before the official launch, as far as possible to rule out the loopholes and problems in the construction of the mobile site. For example, whether the browser and terminal adaptability, functional button links can be used normally, display interface is complete. We need to determine in advance the direction and content of the need to test, as well as the specific steps and tools for testing.
Eight, mobile site maintenance
Specific measures to maintain the mobile site after the launch. For example, the frequency of the release time of new content, mobile site promotion methods plan, system security measures, feedback collection and processing and so on.
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