What products are available for seniors? What are the existing products in the category of living supplies

Currently China's market demand for supplies and services for the elderly for 600 billion yuan a year, but the current annual products and services for the elderly is less than 100 billion yuan, a huge gap between supply and demand for the aging industry, "unlimited business opportunities". According to the international standard that the elderly population over 60 years of age reaches 10%, the elderly population over 65 years of age reaches 7% that is to enter the aging society, China has entered the aging society in 1999. At present, China has become the country with the largest number of elderly people in the world, with 140 million elderly people over 60 years of age, accounting for 11 per cent of the total population. At the same time, the spending power of the elderly in China is considerable. According to the survey, at present, China's urban elderly population aged 60 to 65 years of age, about 45% of the people are still in employment; while 42.8% of urban elderly people have savings, and only one pension will increase to 838.3 billion yuan in 2010, the elderly consumer market should be a reality of the existence of a huge market. At present, China's elderly products and services industry has just begun, involving pension institutions, health care products, tourism, real estate and other areas, in all aspects of the special products and services are still in need of development. Elderly product classification: First, fitness products according to a survey of China's elderly to walk to exercise accounted for 59.1%, far more than other sports activities, so the focus of the elderly fitness products should be placed on localized fitness products and small fitness products. Such as: fitness bicycle, fitness ball, spring tensioner, a variety of ball supplies. Whole body fitness equipment should be based on outdoor fitness facilities. Second, leisure products for the elderly have more time for recreational activities, the elderly in addition to traditional recreational projects, should be more suitable for the development of the elderly leisure of new projects, such as: educational toys, many studies have shown that the elderly brain can slow down the brain aging, but also to maintain the vitality of the mind, such as Go, chess, nine consecutive rings, jigsaw puzzles, small boredom box of educational toys such as this, you can increase the interest of the elderly and the flexibility of thinking. In addition to doing housework, cooking food, playing chess, fishing, flowers, birds, travel and other leisure activities are also favorite of the elderly. Products related to them, such as portable and easy-to-assemble fishing equipment, convenient cooking utensils, small products for traveling, and communication products are also hot spots for the elderly to consume. Positive leisure activities can help or induce the elderly to establish a good personal lifestyle, and to maintain a pleasant psychological state and a wider range of interpersonal relationships, thus reducing the chance of disease. Third, the physical characteristics of the elderly life aids the elderly decided that they need more care in their daily lives, more humanized design. This includes cultural supplies, toiletries, bedding, various home appliances, transportation and so on. All should be redesigned according to the actual needs of the elderly. Older people's bone density decreases, activity is not flexible, easy to fall, the elderly shoes should increase friction, choose special non-slip material production, especially in the home often wear slippers, because the home floor and tiles are very smooth, easy to stain the water. Toilet is a big thing for the elderly, nowadays the commode is made according to the regular standard, which is not suitable for the physical condition of the elderly, the elderly should use the sitting type commode, with handrails, can be lifted up and down and installed on the call equipment, from the practice of foreign countries proved that the remodeling of toilets make the elderly in the toilet deaths significantly reduced. The commode for the elderly should not be sold only in the medical equipment stores, and it should not be installed only after the old people are sick or paralyzed, which is only mending the fold, it should become a common commode for the old people, which not only prevents the occurrence of cerebral hemorrhage and other diseases, but also makes going to the toilet a relaxing and enjoyable thing. Elderly living aids are the focus of our design, such as: hearing aids for the elderly, button clips for the elderly with hand tremors, thick-stemmed pens that are convenient for the elderly to use, dinner knives with wooden handles, thermometers that are easy to read, walking aids, fatigue-relieving kneading chairs, computers and cell phones that are suitable for the elderly to operate, bathtubs with non-slip and massage functions, and clothing that is easy to wash and take off, which are all designed by the designers according to the specific needs of the elderly. These products are designed by designers to meet the specific needs of the elderly. The demand for assisted living products is a common need among the elderly population. Nursing care products and medical equipment are products designed for the elderly who are old and sick and cannot take care of themselves completely. For example, wheelchairs, physical therapy devices, diapers for the elderly, and air and blood circulation machines. Population aging caused by changes in family size and family structure, so that the family old-age function continues to weaken, with the aging of the population, the population is bound to the development of senior, with disease and disability, life can not take care of the proportion of the elderly is increasing, with the help of nursing and medical products can make the elderly part of the realization of self-care life. Elderly product design should follow the principles of a reasonable function, targeted due to the gradual decline of the physiological functions of the elderly, they are using the existing conventional products there are certain obstacles, so we need to understand the elderly have those special needs, targeted solutions to the problems of existing products. Designed for the needs of the elderly, the product positioning should be accurate and the function should not be too complex. At the same time to meet the function, but also in line with the behavioral needs of the elderly, psychological needs, aesthetic needs, so that it becomes a real product for the elderly. Second, the principle of simplicity of the elderly living products to avoid sharp corners, protrusions, functions and forms should be properly integrated together, minimize the decorative form, pay attention to the simplicity of the appearance of the product and the integrity of the product, to avoid mechanical cold, the elderly are more conservative to accept new things slower, the product should be styled to meet the functional needs of the premise to highlight the robust, generous, gracious feeling. Color contrast should not be too strong, it is appropriate to use the brighter intermediate tones, local accessories can be used more pure colors, with decorative embellishments. Third, the principle of easy to learn and easy to use, some people also advocate the "zero" learning principle, the so-called "zero" learning, not do not learn, but rather refers to the use of the product does not need to undergo specialized training, refer to the product manual, to do a look at it, or a little bit of adaptation and instructions will use. Some products use foreign language labels on the interface, which in itself creates obstacles for the elderly, not to mention the ease of use. Take the computer is first of all the fear of psychology, many older people always feel that the computer is too advanced, simply can not learn; although some older people are eager to receive computer education, but the lack of suitable for the elderly physiological characteristics of the computer products and effective computer learning path. Products used by the elderly, easy to use this is very important, if the use of the product is obscure and difficult to understand, many elderly people will produce a sense of fear, or after learning can not be well mastered, it will make the elderly have bad feelings, so that the function of the product does not achieve the best results. Fourth, safety and reliability of products for the elderly to eliminate hidden safety problems, the need for higher safety performance and self-protection features. Products in the specified time and life cycle to effectively ensure the operation of the specified function, which is the basic requirement. Water supply equipment, electrical equipment, and gas equipment in residences and facilities should not only be easy to operate, but also safe and reliable. For example: buildings are using gas cooking, gas mains, gas stove usually have a switch valve, the formal operation should be the first off the gas mains and then turn off the gas stove, but the elderly are sometimes busy only off one of the valves, or turn off the gas is not a formal operation, such examples have occurred time and time again around us, there are many potential safety hazards, we should be more in the design of gas stoves for the elderly to consider this problem, can be used in the gas stove for the elderly, the gas stove for the elderly, the gas stove for the elderly to consider this problem. When we design the gas stove, we should consider more for the elderly this problem, can be installed on the gas stove for the elderly with a reminder, in the case of illegal operation or forget to close the gas valve to play a reminder role. Since the elderly belong to a vulnerable group, the strength of the product structure and materials should be increased when designing the product structure according to the frequency and intensity of the use of the product. The interface operation is simplified or self-energized, so that the elderly can fully trust and use. Fifth, the quality and pricing in line with the creation of the elderly brand-name products for the elderly products are very few varieties of styles, products with low technological content, both in terms of product quality and after-sales service to make the elderly consumers do not feel at ease. Take the fitness equipment for the elderly as an example, so far there is no well-known brand name, many products are produced by a number of small manufacturers, often a hundred problems, and maintenance is also a problem. On the one hand, manufacturers feel that the "old age market" recession, while consumers feel that the market for the elderly products are now ridiculously high prices. A gentleman in his mother's birthday want to buy an old man blocks to give his mother, so that the elderly to relieve loneliness, he went to several shopping centers to see, a plastic blocks price almost in more than three hundred yuan, and then look at the elderly fitness equipment, the structure of the simple none is less than five or six hundred, the structure of a slightly more complex price will be nearly a thousand dollars, even an activity for the elderly to move their wrists activities to more than one hundred yuan. Price is not the main reason, many consumers reflect the poor quality of senior products. Many manufacturers pay too much attention to the function of the product and ignore the quality of the product, it is difficult to achieve value for money. According to industry analysis, the market is now high profits of elderly products, compared with other products about 60% higher, the main reason is that the elderly market has just started, has not yet formed a certain scale, the first to enter the manufacturers eager to make money and ignored the quality of the product, the quality and practicality is the main factor that manufacturers should be considered. At present, China's South, North, East, West geographical, urban and rural differences are still large, how to do a good job in the elderly market, product development and sales, there is also a big difference. But the goal of improving the quality of life of the elderly is the same, the improvement of elderly products and research and development to meet today's social and market development status quo, the above is the author put forward some ideas to realize the need for the whole society's attention and efforts

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