Public information shows that: steady medical is China's earliest to establish from cotton procurement to textile, weaving medical gauze industry chain, and realized the gauze finished products directly exported one of the enterprises. With "cotton" as the core, the company has three brands: Jian Jian Medical, Cotton Era and Jinliang Life.
In 2020, the outbreak of epidemics has led to a sharp increase in the demand for medical equipment such as masks, while Steady Medical, with its own products in 2020, had a yearly revenue of 12.534 billion yuan, and his founder Li Jianquan reached a fortune of 52.5 billion yuan as a result.
It doesn't take one day to build a company. 30 years ago, SteadyHealth was just a small workshop, so how did Li Jianquan build a $50 billion industry giant?
In 1957, a child was born in the village of Xishui County, Huanggang, Hubei, and he was Li Jianquan. Because he was a child of a poor family, he grew up determined to change his life.
In 1978, at the age of 21, he graduated from the Hubei Foreign Trade School and was assigned to the Hubei Provincial Pharmaceutical and Health Products Import and Export Corporation as a salesman, and became one of the first people to start a foreign trade business in China. 1988, Li Jianquan, who had been working for 10 years, saw that the foreign trade industry was doing the self-employed model, and he saw the opportunity to give up his state-owned enterprise job and started to go to Zhuhai to make a fortune.
In 1989, he came to a small company in Zhuhai, a year later, because of his own ability is not good, was dismissed by the company. It was at this time that he had the idea of starting his own business.
In 1991, Li Jianquan founded his first company, Zhuhai Stable, a company that specializes in the development, production and sales of medical dressings.
In the early days of the business, there were only three employees, orders, profits, capital and other problems he faced, but he firmly believed that as long as the quality of the products he made could meet the needs of customers, he would be able to gain the favor of the market. It is also this kind of integrity and responsible attitude, after 10 years, his company has become a product exports to more than 60 countries and regions of the enterprise.
In 2003, Steady Medical launched its own brand of medical dressing, Winner, and began to tilt the market from foreign to domestic. For better products, he also developed a new technology called "cotton spunlace" in 2005. And in 2007, began full production of cotton spunlace nonwoven fabrics, but what he did not expect is that the product simply can not be sold, so he seized the opportunity of domestic sanitary napkin manufacturers, in 2008, steady medical will be a large number of cotton materials sold to domestic sanitary napkin manufacturers.
After that, with the growing demand for cotton daily necessities in the mother and baby market, he started his second venture. 2009, he founded the Cotton Times, began to enter the mother and baby industry. Although it is a second venture, but he still entered the crisis.
From 2010 to 2013, he began to blindly expand, opened about 90 stores, due to the lack of brand precipitation and a few competitive advantages, 3 years of time, a loss of nearly 200 million. Under the pressure of losses, he began to reflect on himself and learn about marketing. After a few months of thinking, he proposed a differentiated sales model for stores.
With each store operating according to its own unique sales model, in 2014, All Cotton Times finally realized a profit. In 2017, Cotton Era's sales were up to $3 billion and had more than 240 stores and has been on the upswing in terms of sales.
Today's Steady Medical is still at $38.453 billion, though its market capitalization has slipped. And he has long since grown from a young man who was sacked from the company to the head of the $52.5 billion fortune Steadfast Healthcare. What do you have to say about Li Jianquan?