Ping An Health CTO Wang Qi: Big Data is Actually a False Proposition
Recently, Ping An of China announced its first Internet health management product, ? Ping An Good Doctor? was officially launched. This innovative product is located in the user's portable? The company's first Internet health management product, Ping An Good Doctor, has been officially launched.
To this end, Sina Technology interviewed its CTO Wang Qi, in his view, for health smart hardware, ? Big Data? is actually a? The first time I've seen this, I've seen a lot of it.
Wang Qi said, in the development of ? When the company gave up the idea of developing its own brand of wearable devices, in the hardware strategy, choose to openly cooperate with hardware manufacturers, focusing on good online health advice ----- to solve the core problem of who to analyze and interpret the data.
? Big Data? is actually a ? false proposition?
In Wang Qi's view, wearable devices rarely reach the medical level, they provide information is often noise information, the so-called collection of data, often built on ? noise? rather than? signal? on. In addition, each person's situation is personalized, from living habits to growth experience, from genes to physical fitness, this differentiation makes the value of data on top of the analysis becomes particularly important. For example, determining which conditions are helped by temperature is basically useless when looking at temperature alone.
He pointed out that, for health smart hardware, the most important part is exactly what most hardware vendors are missing, that is, who analyzes the data, who interprets it, and who tells the user the meaning behind the data. To make such judgments there must be professional medical workers to intellectual support.
So the most different way to play with other Internet medical light diagnostic platforms is that ? Ping An good doctor? Full-time employment of nearly 500 general practitioners and specialists, these doctors are all attending physicians of the three hospitals, in the Ping An good doctor medical consulting platform, they are 24 hours a day, non-stop real-time to accept the user consultation, consulting content, including emergency medical guide pre-diagnosis, chronic disease rehabilitation management, physical examination report interpretation, and nutritional exercise recommendations. With a daily average of over 20,000 consultations, a large amount of personalized health information and data can be deposited.
As the user's health advice is all done online, whether by voice, picture or text, it is all electronic, and as long as it is labeled by technical means, what time and what disease, the basic health profile can be formed. The next step will be to try to get the user's offline clinic data from various hospitals through the insurance claims route, and use the same technical means to electronize offline medical records.
In this way, ? Ping An good doctor ? is the entrance to the underlying source data, through data cleaning, machine learning will dialogue, image information labeling, modularization, build out ? Information Network Health Cloud, thus realizing the panorama of EHR (Electronic Health Record), EMR (Electronic Medical Record), and PHR (Personal Health Record Platform).
It is important to address? and then? problem
It is because the value analysis on top of the data becomes especially important that smart hardware that simply collects data becomes less `useful' and less helpful to physicians.? The final information of the data interpretation, because it contains a lot of information, or to rely on people, a short period of time is unlikely to be a machine, and the machine processing also needs a long time to accumulate, in order to get the clinical practice.? Wang Qi said.
And in the vertical field of intelligent hardware, he admitted that the vertical field of water is very deep, the input is very large, but at present the power is limited, so do what you do best, that is, the whole resource, of course, you can also continue to contact the other enterprises of the intelligent hardware, and continue to explore whether it is helpful, and whether it is possible to do the corresponding degree of modification.
For doctors, they have 3 demands, popularization, some of their own can also deal with the situation can be introduced to determine their own and then buy drugs; diagnosis and treatment, the doctor prefers specialized cases, orthopedics must be more like to look at the fracture, etc.; scientific research, with their own counterparts in the case, you can have the time to focus on doing analysis of scientific research. Therefore, to do a triage infusion platform, so that patients are to the right place to go, filter out the need to popularize the common sense of the problem, is the key.
Therefore, Ping An Health to be from back to front, the data collected by the smart hardware to the experts to see, let the experts to judge whether there is value, because each industry focuses on a different point, may focus on the hardware found cost control is good, but not perhaps the user experience is not too good, these need to be further honed.
Take diabetes as an example, each patient's diabetes is different, first he needs to talk to the doctor once, their own situation and data to the doctor, so that the doctor to help set a target value, and then use the device to collect data, transmit data, send notifications, and then clear what the cause of the disease, what medicine is right, through the overall closed-loop will have greater value.
Wang Qi believes that ? The health cloud? Redesigning health insurance products The health cloud will also broaden the frontiers of the medical field, such as deepening into pathology research and pharmaceutical R&D, as well as bringing about a round of health insurance product redesign: by mastering the health data of customers, it can carry out prior control and prevention of diseases, thus reducing the risk of claims, controlling the rate, and completing the linkage of the health insurance products. Healthcare and health insurance. Insurance The benefits of medical care and insurance are linked, and product pricing is lowered to make the entire health insurance market bigger. The company's goal is to provide the best possible service to its customers.
How to view the Internet +
For the Internet +, we think it is a quantitative or qualitative change, in the end, how to promote, may still need to explore again. And now, the idea may be a little clearer.
In Wang Qi's view, for mobile health, it is likely that the Internet industry on this cognitive, far earlier than the traditional industry, action fast, but relatively, the traditional industry has more of a first mover advantage. For example, the real estate industry, has been done for many years, his accumulation makes it difficult for new Internet companies to go in.
But it turns out that the Internet has killed a lot of industries, such as the music recording industry. But health care is relatively heavy, always can not realize the virtual clinic, can not pull teeth through the network.
If traditional companies do things the traditional way, they feel that their business is still good and their income is good, so they don't have too deep feelings and too urgent needs. In their view, the traditional company than the Internet company is still making money, and Internet + is just a concept. So there are still differences and conflicts in the concept of traditional companies, and only when there is a crisis will they wake up and try.
However, the introduction of new industries, it will take some time to observe. For example, driverless cars, technology has matured, but the entire laws and regulations, social security, because the idea is very forward-looking, there is still a certain stage of acceptance. So there is still a process of change in thinking.
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