Different product features determine different customer groups, different customer groups contact network media may be completely different, but also determines the different ways of network promotion. To achieve effective coverage of the promotion of target customers, analyzing the network habits of customer groups is also very important. For example, beauty and make-up products, customer groups are mainly concentrated in women, for new customers, you can consider placing ads on professional women's websites, such as Pacific Women's Network, Ruili Women's Network, etc., or in the major women's forums to publish the corresponding soft text. This old customers, you can use the mail to send the latest products and services to the target customers, it should be noted that the design of the mail to attract people.
Second, clear promotion purpose
烈蜂网网络推广公司认为，如果企业开展网络推广的目的是为了营销，则需要明确推广对象与推广区域，做到有目标放射。 For example, medical equipment, for agents, you can choose Alibaba, Made in China and other B2B trade platforms; for industry customers, such as hospitals, clinics, etc., you can choose the industry media such as China Medical Equipment Network, China Pharmaceutical Alliance. For both domestic and foreign business of small and medium-sized enterprises, should also consider choosing some international network media, such as global resources, tradekey, etc., of course, these are mainly for which the wholesale nature of the enterprise.
If the purpose of the enterprise network promotion is to enhance the enterprise brand and image, you can choose the traditional self-built blogs, forums or blogs on other sites, forums, soft text and network soft text promotion and other ways.